"This summer, almost no audience can escape Ningmeng's joint blockade, not "Thirty Only", it will also be "Twenty Don't Confuse", and it will always fall once. ”

Hu Fang joked: "Although the summer file has only passed the first half, Ningmeng has won the overlord of this year's summer file in advance." ”

Of course, thanks to the fact that people have found the right market positioning, they have focused on female themes, and the group portrait creation techniques cover all ages of the audience, and the women's pain points have aroused thousands of waves of public opinion. ”

Not only that, but also changed the production and broadcast habits of the series, and detonated the cumulative series that used to come out every few years in the summer. ”

After this battle, the moat that CEO Su Xiao has been advocating for has been consolidated. The competition of the two series of high-quality dramas in the same file, in addition to the linkage effect of mutual drainage, also makes Ningmeng have a sense of existence, and finally realizes the strong growth of brand value......"

Shen Feng nodded, the home economy has been popular in the past two years, and the first half of the year has become a bonus period for the drama market, and the absence of summer movies has prompted more people to choose TV series to kill time.

The six major film and television companies that have received this dividend are the producers of "An Home" and "Thirty Only" - Yaoke Media and Ningmeng Pictures.

Noon Sunshine, Huace Film and Television, Ningmeng Pictures, Ciwen Media, Yaoke Media and Xinli Media

Film and television dramas, six major schools!

"The most awesome thing is the noon sunshine, last year's Magnolia won seven out of ten prizes, and the family was dominant. Whenever a new drama is officially announced, it can always cause a sensation in the drama fan circle. The actor regards it as an honor to be able to appear in the noon work, and is a typical player who wants to be low-key but his strength does not allow it. ”

Hu Fang analyzed: "The production longboard is very prominent, and the director resources are superior. Kong Sheng, Li Xue, Jian Chuanzhi, Sun Molong, Zhang Kaizhou, and Huang Wei......"

In particular, "Parents' Love", "Langya Bang" and "No War in Peking" directed by Kong Sheng scored 9.5 points, 9.3 points and 8.9 points on Douban, which were recognized by mainstream awards. To put it bluntly, there is noon today, and the accumulation of the original brand largely comes from his word-of-mouth transformation. ”

In the first few years of the brand's start-up, Noon Sunshine occupied the mental highland of young audiences with the two idol dramas "Langya Bang" and "The Pretender", and then the urban women's group drama "Ode to Joy" expanded the female audience market and established the noon production, which must be a high-quality reputation.

In my opinion, the most successful part of the team is the low cost and stability, which is naturally attributed to the management and control ability of the head Hou Hongliang.

Low cost mainly refers to the low proportion of actors' remuneration in the production cost, as well as the low communication cost caused by the team's aesthetic consistency and tacit cooperation, which is the key to the team's efficient operation.

At that time, the sky-high salaries of traffic stars were being widely condemned by public opinion, in contrast, Noon Sunshine, which adhered to the cost of reducing the cost of actors and investing in production, won the public's favor with a clear stream.

The results of this concept are also obvious to all, Hu Ge's transformation is successful, Jin Dong has become a first-line actor, becoming a candidate for a new generation of veteran cadres, Wang Kai has become popular and has a large number of loyal fans...... 187

In addition to high-quality products, popular styles, and clear streams, it is the drama that can praise people. This is naturally followed by an increase in bargaining power and the gathering of high-quality resources.

The success of a brand is as abundant as the solar radiation contained in the name, and this light envelops the entire team, and the sense of honor prompts them to always maintain a good production threshold and cherish feathers more.

A virtuous circle!

"The controversy of the three views of "Ode to Joy", the professional questioning of "Surgery", the sick sentences in the lines of "Know", and the sluggish ratings of "Qingping Le" ......"

"At the end of "Qing Pingle", Jiang Shuying's "monologue of an actress who can't be popular" is always difficult to hide the disappointment if you don't eat it, right?"

Hu Fangdao: "Today's noon is not impregnable, at least there are shortcomings in the new director and IP. Li Xue has few dramas and there is still a "Captain is Young" has not been finalized for a long time, and the IP series directed by the reused director Zhang Kaizhou has a mixed reputation, and the director Huang Wei, who took over "Dajiang Dahe 2", has yet to test his independent directing ability. ”

"In the final analysis, the girder still has to be carried by Kong Sheng, and the IP battle has to be carried by Anai. At noon, there are two reserve dramas to start, the poverty alleviation-themed TV series "Minning Town" moved out of the old partners Gao Mantang and Kong Sheng, and the contemporary urban theme drama "Falling Flowers" was handed over to Anai and Jian Chuanzhi. ”

"What's more, it's really not a monopoly now, such as Ningmeng!"

Shen Feng heard Ding Wei say, it seems that there is magic capital behind it?

Starting from "Mr. Good", to the educational series "Little Farewell" and "Little Joy", and then to this year's women's series "Twenty Not Confused" and "Thirty Only", in just six years, with these five urban dramas with both ratings and word-of-mouth, Ningmeng's brand value has been soaring. ”

"It's a pity that Fox Hunt is broken, and the big cost has not been exchanged for high ratings, and even the reputation is barely strong. ”

Yang Xiaopei is mainly responsible for Ningmeng's IP dramas, and she has three costume dramas "Lonely Empty Garden", "Chosen Heaven", "Fuyao" and an e-sports drama "Full-time Master", the first two dramas were unsuccessful, "Fuyao" has better playback, but the reputation is not good, but "Full-time Master" has contributed to Ningmeng's brand value. ”

"You can have the idea of grasping both ancient costumes and modern times, but not everyone can walk this road well. In previous years, due to the word-of-mouth constraints of costume dramas, Ningmeng Pictures was once considered to be lame, especially the heroic epic drama "The Ethereal Record of Kyushu", which carried the ambition of capital, left the scene, which will inevitably strengthen the determination of scarce value. ”

Shen Feng believes that Ningmeng's so-called scarce value can make a big difference in the subdivision of realistic themes, especially the anxiety and taste of the middle class, and has a unique serial development ability.

From the start-up stage of super content connecting the new public to changing slogan to human plastic content last year, we can also get a glimpse of Ningmeng's determination to be upright.

This year, "Twenty Don't Confuse" and "Thirty Only" won't occupy the women's urban track?