In the end, Mr. D, who had not spoken, said the truth: Why don't you ask other people's opinions before adding?

It's like the so-called advanced on-demand, when users buy VIP, can the three major platforms inform that there is VVIP on top of VIP?

Or even VVVIP?

If it's the same as luxury time, the price is clearly marked at the beginning, and if you have money, you can enjoy more awesome service......

Will you be idle and hurt to fight a lawsuit?

So the strong,

Often die of arrogance.

Of course, I can understand the pressure of the three major platforms losing tens of billions of dollars every day, even if BAT is not bad for money, but it's not good to say, right?

There are more and more choices for the father of the gold owner, and more cost-effective fields have emerged, and it will not be a matter of three or five years to switch from TV to platform?

Who can guarantee that they will be alive and well in the next five years?

Even the industry giants are walking on thin ice, carefully testing the bottom line of users, once they find a new profit point, or even simply tear their faces, as long as they can make money, who they love!

At first, the scolding was not overwhelming,

Now get used to it, right?

As soon as this opening is opened, it is like seeing the Gollum in "The Lord of the Rings", and after seeing the ability to print money and increase users in advance......

It's like rubbing a ring and shouting Myprecious!

Even if you really drink to quench your thirst, who is willing to give up this magical ring?

After two cups of coffee, Ding Wei finally returned to the topic: "In the past two days, a major event has happened in the public account circle, and the big V who ranks first in the cultural category has been banned from the Taoist Palace. ”

Shen Feng was stunned, shouldn't the number one official account be Mystic Jun?

Ding Wei saw that the boss was interested, and continued: "There are a lot of strange remarks about this number, what Lu Xun is illiterate, rocket technology comes from the Sky Monkey, etc......."

It is such a public account that makes a living from rumors and is almost a cult that actually sits first on the cultural list. ”

"Compared with these gossip and confusing things, I've seen a lot of teams that are serious about making content and doing original work in a down-to-earth manner have disbanded, for the simple reason that they can't support themselves. ”

This situation was expected by Shen Feng as early as Shen Feng, any industry after the initial dividend skyrocket, must return to rationality, and the market will decide who can survive?

This will not be the first batch and will not be the last, especially in the past two years, the overall traffic has declined, the frequency of Moments has decreased, advertisers' budgets have decreased, and the impact of video has ......

The official account has fallen into involution.

"The first is to advocate that the official account is dead, and when the old model is impacted by the new model, someone will immediately jump out and shout that xx is dead. For example, what 4A is dead, KOL is dead, e-commerce is dead......"

But it turns out that 4A is not dead at all, and KOLs are still making a lot of money. ”

Ding Wei sneered: "Those who shout that they are dead are actually the ass that decide their heads and consciously stand in the new wave, so they must shout something to move." ”

"People who complain all day long that the old model is dead are often rookies who have just settled in the new model, and they are as fierce as a tiger in one meal, and as a result, neither side is human. ”

"The most disgusting thing is the stupid person who shouts that the official account is dead, the reason is nothing more than that short videos or long videos take away the time for users to watch the official account, and all kinds of calls for everyone to jump into the blue ocean of video ......"

"You run away so they can survive, it's as simple as that!"

I have to say that after more than three years of entrepreneurship, Shen Feng has become more and more convinced of a point of view: awesome people are awesome in everything.

This is the difference between thinking and vision!

Professionals are high-quality resources, but it is managers who can really give full play to the maximum efficiency of talents.

"So my point of view is: it's not that the official account is dead, it's your official account that is dead!"

Ding Wei said seriously: "The decline in the traffic of the official account is a natural state, but the head account is still alive and well, which fully proves that it is your ability to do well." ”

"The latest data report shows that there are about 885,000 original 10w+, and the original account accounts for less than one-third, and they are mainly concentrated in a small number of head accounts. ”

"In addition, this year's screen hits have also decreased visibly with the naked eye, like the reason why Lu Kewen and Half Buddha, who rose last year, are regarded as dark horses, is also relative to the overall environment becoming colder, not to mention that not everyone is Lu Kewen and Half Buddha, right?"

Shen Feng nodded, Lu Kewen didn't pay attention, but the half-Buddha did have something extraordinary.

As a risk control expert, he has been deeply involved in the Internet and finance for more than ten years, it doesn't matter if he has money or not, at least he has seen more than 95% of the people, right?

And then you can use funny to explain it in simple terms,

That's amazing.

How many people who swipe the screen all day long are people who are dedicated to research?

Listen to the excitement and it's over!

Ding Wei saw that the boss was expressionless, and now she knows that the most powerful mysterious gentleman in the public account circle is actually the boss?

I was shocked!

But thinking back on all kinds of magic, I quickly accepted it, after all, it shouldn't be a big problem for someone who can predict the box office.

"Although I appreciate originality, I have to say ...... now"

"When the dividends are peaking, the best way to rob each other of users is to increase the frequency of updates. ”

"After all, explosive models are hard to find, and sometimes the author doesn't know why it's popular!"

Ding Wei said: "In contrast, relying on the liver explosion to maintain daily life, I can't tell which article touches the public's cool point, and then soars into the sky. ”

"Now those who want to be an official account, any creative ability and writing can be put in the back row, and continuous output and update frequency are king!"

Shen Feng smiled, so how many of the successful public accounts that can be seen are fighting alone?

Almost all of them operate in teams, and after 18 years, it is basically impossible to rely on personal strength to write an official account, and then receive advertisements to earn some external blocks.

What's more, a single official account cannot meet the needs of one team and one company. Mature creative teams will inevitably do matrices, incubate more accounts, and strive to receive more ads.

In fact, from the very beginning, I thought that the official account was a very unique platform, and if I regarded it as a tool to record my life, it was obviously too heavy compared to Weibo, Xiaohongshu, and Douyin Kuaishou.

When I met Zhang Xiaolong, it was really a bit unkind, and he regarded everything as a dog.

But this completely laissez-faire content distribution model is not necessarily the best, because the user's favorite content is gossip and edge balls, which is human nature.

In the process of continuous involution, it is true that a number of inferior accounts have been eliminated, but more small and beautiful have died......

Readers are the most dishonest and want to reflect their tastes as much as possible in front of others, but what they are happy to see in private is another matter.

One of the compulsory courses of self-media is to take headlines, you go to interview 100 people, and more than 90 of them will say that they hate the headline party, but it turns out that the headline party is effective.

Look at Mimon, the people who scold are overwhelming, but are there more people watching?

A sensationalist like the Zhidao Xue Palace, knowing that it is full of conspiracy theories, is the number one, at least at the operational level......

They're the best in the business!

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