Chapter 15 Supermarket Edition Spit Conference
Three days later, Shen Feng looked at Guo Jia, who was becoming more and more calm in front of the camera, worthy of being the woman chosen by Goldfinger!
There is still half an hour left before the first noon live broadcast, and a large number of takeaways have been prepared, rice bowls, ramen, dumplings, wontons......
There is nothing high, it is all the most common food for ordinary office workers, which gives it a sense of substitution.
Plan two live broadcasts a day, from 12 to 2 o'clock at noon, and from 7 to 9 o'clock in the evening, lock in two meals to create the most delicious food broadcast in history.
"Sister Ke'er, will you complain directly about the inside story of the supermarket?"
Ke'er looked at Guo Jia, who was full of hesitation, and comforted: "What are you afraid of? Why don't we dare to say what they dare to do?"
"Don't worry, we don't name names, it's not an infringement and defamation......"
"After all, you are a newcomer to eat broadcasts, and you can't afford to eat for two hours, and occasionally add a little revelation to enliven the atmosphere, and the audience loves to listen to it. ”
Guo Jia nodded, looking at Shen Feng's encouraging eyes not far away, since everyone believes in themselves, then do it well.
"Hello everyone, my name is Guo Jia, is it a name that is easy to remember?"
"Because I was an orphan and grew up in a welfare home, it was the state that raised me as an adult, which gave me this name......"
"Today is the first time to eat and broadcast, I used to work in a supermarket, and my monthly salary was not enough to eat, and many people laughed at me for being a rice bucket......"
"There are a lot of people talking, and suddenly I have an idea, yes, since I can eat so much, why don't I do it?"
Shen Feng and Kerr stood behind the camera, watching Guo Jia introduce the experience in a few simple words, with four dishes and one soup in front of them, as well as a large bucket of rice.
Liu Peng constantly adjusted the camera angle slightly, looking for the most suitable light source, making the originally ordinary Guo Jia more photogenic.
"Every time I eat, it's the time I look forward to and be happiest......"
"Wow, today's food is so rich!"
"Scrambled eggs with tomatoes...... Fish-flavored shredded pork...... Disanxian ...... And boiled pork slices!"
"I'm going!"
Shen Feng looked at the girl eating in front of the camera, she must have been nervous for the first live broadcast, but Guo Jia's selling point is not beautiful, nor is it humorous words, as long as she eats, she instantly becomes the most attractive focus.
She doesn't gobble up her meals,
Don't even say a word in between,
The face is full of enjoyment,
Take every bite of food seriously,
Although it's just an ordinary takeaway,
The sense of ceremony is bursting!
Shen Feng returned to the office, bought a few information flow advertisements for 10,000 yuan, and had to spend money to attract traffic for the first time, looking at the soaring fans, showing a satisfied smile.
"I'll tell you a secret!"
"Fresh milk in the supermarket is usually placed on the inside, because the human eye looks at the shelves and the first thing they see must be the outermost product......
"It seems that some experts have studied that usually the items with large profits should be placed on the right, because most people are used to using the right hand, and they always like to take the right side of the ......"
"That's why some foods that expire soon are usually placed in this place!"
"If you want to go to the freezer to buy something, remember the four words called good goods sink to the bottom!"
"For daily necessities, if you want to buy cost-effective things, try to find ...... on the upper and lower floors of the shelves."
"Also pay attention to the entrance of the supermarket, merchants like to put bargains there, you can go to find some economical and practical daily necessities......"
"Have you noticed that a lot of the vegetables you bought from the supermarket don't look good when you get home, right?"
"In fact, they deliberately shine a pink light on the meat, which will make it look extra tender. When the green light hits the vegetables, they will appear fresher and greener......"
"Don't believe buy one get one free!"
"Many people don't pay attention to the price when they buy things, and merchants often raise the price and then attach gifts. For example, a bottle of shampoo was originally 20 yuan, but now you buy a bottle of shampoo and give a piece of soap for two yuan, do you think it is very cost-effective?"
"In fact, I have quietly raised the price of shampoo to 22 yuan a long time ago, have you been deceived?"
Shen Feng was stunned and watched the little girl play as if she was complaining about the conference, and the following comments were flying all over the sky, is this okay?
Soon the first time ended, Guo Jia looked at the more than 6,000 fans added, and asked with a worried face: "Am I not good?"
Shen Feng shook his head with a smile and encouraged: "The first time is very good, Taobao live fans are different from Douyin Kuaishou, do you know how many Wei Ya, who is known as the number one anchor?"
"It's only 5.4 million in three years!"
"There are L'Oreal and official drainage behind the lipstick brother, and there are only three million ......"
"You had more than six thousand on the first day, which is amazing!"
looked at the little girl's relieved look, gave Ke'er a look, and asked her to continue to cheer up.
I didn't deceive anyone, Taobao fans are far stronger than Douyin consumption, and the anchor who ranked tenth last year only had 180,000 fans, and he earned 9 million!
Of course, it also has something to do with the type of product, but the debut has been regarded as an overfulfillment of the task, and the original live broadcast is based on the slow accumulation of time, which is equivalent to chatting with the audience, especially eating and broadcasting, and paying the most attention to the sense of experience.
It's best to take your time, follow your own plan, don't accept any ads for the first month, and wait for the audience to have a familiar sense of substitution.
I have nothing to do on the talent network, lock in other positions, especially the director of operations, and plan to directly dig into the wall of competitors.
At least tens of thousands of so-called MCNs in the country, 95% of them are liars, and signing anchors casually is similar to casting nets and fishing, all by luck.
The rest has a professional team to operate, has the strength to attract traffic, and knows how to create valuable Internet celebrities.
The most awesome is still one percent, such as Qian Xun behind Wei Ya, the beautiful wrist behind Brother Lipstick, and twenty or thirty other mature institutions, which account for 80% of the profits every year.
To put it bluntly, it is a sentence:
Let the right people do the right thing!
Therefore, it is particularly important for a senior live broadcast operation director, who must not only understand the rules of the game, but also manage the anchor, and must be able to talk about advertising cooperation in the future......
This position is very critical, and when the company is on the right track, as the boss, he is only responsible for tapping potential stocks with his golden finger, and all the rest is handed over to the director of operations.
What is an investment boss?
Choosing the right person in charge,
Don't worry about anything else!
After the live broadcast at nine o'clock in the evening, I drove a group of people and came to the legendary most expensive Japanese food in the capital, which was regarded as a celebration of the little girl's victory in the first battle.
The old rules, or Ke'er, came out of the horse and showed to the camera: "Guys, guess what place this is?"
"That's right, Hanachuan Minoyoshi, the most expensive kaiseki cuisine in the capital!"
"There are only eight private rooms, which need to be booked three days in advance, how do you see the environment?"
"I heard that Mr. Takashi Imakura, who designed the Tokyo Sumo National Gigikan as the first person to build on the island, personally designed it, and there is a Noh stage for traditional performances outside......"
It is said that everything from the restaurant furnishings to the ingredients and seasonings, from the waiters to the water used to cook and wash the rice, is transported from the island country thousands of miles away, making it one of the most expensive restaurants in Beijing. ”
"I ordered white radish and duck floss sauce, salted salmon roe egg custard, Matsuba soba, grilled lotus root, grilled coho salmon with yuzu-an sauce, grilled oyster prawns on a simple leaf, ......"
"Of course, the most distinctive signature dish is indispensable: charcoal-grilled Wagyu beef!"