"Comrade?"

Shen Feng looked at Li Wei in front of him, nodded and said, "The name is good." ”

Hearing the approval of the big guy with his own ears, Li Wei said excitedly: "Last year, the consumer population exceeded 2 million, and the scale exceeded 2 billion, and it can increase at least three times today!"

"Generation Z's emphasis on traditional culture has reached a new height, and the influence of the education tide brought by the rich has gradually expanded, and they have sent their children to wear Hanfu and enter private schools, Hanfu is not only a kind of clothing, but also a carrier of traditional culture......

"Especially the ...... of high customer unit value, high gross profit margin, high repurchase rate, high referral and high growth rate"

Shen Feng watched Li Wei talk eloquently, seven or eight Hanfu apps on the market, and finally locked this guy. It is considered to be the least batch of senior players, and the reputation in the circle is good.

The more Li Wei talked, the more unconfident he became, and he had seen many investors, but he had never had such a strong sense of oppression as Shen Feng!

This is a legendary god!

"Originally, we were the first in the industry, but last year, Huaxia and Gu Tao entered, and behind them were the wealthy Ali and Huya, so ......"

Levi could only tell the truth: "The data for these two months is not very good. ”

Shen Feng nodded, this kind of thing is too normal, who wouldn't smash it with money?

"We have reached a cooperative relationship with Xu Jiao, which is the actor who plays the daughter of the star. Li Wei hurriedly saved himself: "To create the Oriyuji brand, she is not only the image spokesperson, but also participates in the design team to provide advice. ”

Shen Feng has seen industry research, and playing Hanfu is not cheap!

It's a few hundred, a few thousand, and the most awesome tens of thousands. At present, the sales model is mostly small-batch mass production, pre-sale and deposit payment.

The length of the shipment depends on the complexity of the style and the processing capacity of the merchant's supply chain, and the best-selling brands can win in the fierce competition, largely because they can respond quickly to consumer needs while ensuring the craftsmanship of the product.

To put it bluntly, there is still money.

Fortunately, there is no representative brand with high national recognition in the market, and it is the way for most merchants to obtain cash flow through online stores.

However, the shortcomings of Taobao are that the price cannot be raised, the profit is thin, and it is becoming more and more difficult for large platforms to obtain traffic, and physical retail channels will become the future development trend.

"I think the Hanfu Experience Center will definitely become a popular place for young women to spend their weekends, and consumers who are not fans of Hanfu or have no purchasing power will also have the opportunity to try it out. ”

Li Wei said seriously: "Pure leasing and experience + sales model, merchants refer to the ancient scene for decoration to provide venues and props for shooting, and consumers can wear Hanfu to the store to shoot ......"

"A family buys at least 50 sets or more, and the material of Hanfu is light and thin, and the wear and tear rate of many people is high, which is a new way to boost sales......

Shen Feng waved his hand and interrupted: "It doesn't matter if the sales are sold, the main thing is how to get the traffic?"

Li Wei cheered up, opened the APP, and displayed: "Our main interface contains five major functions: ancient style, punch in, release, message, and me. Among them, the ancient style includes two sections: "popular" and "follow......"

"A large number of on-site activities are horizontally arranged at the top of the popular page, including lighting up check-in, album making, auctions, etc., and users can reach the participation interface by poking on the corresponding topic......"

Scroll down to browse the graphics and videos you are interested in. Follow section, which shows users the content of the accounts they have followed......"

"In particular, we will regularly share suitable locations for colleagues to take pictures, such as Huangpu Ancient Port, Shawan Ancient Town, etc. Collect user portraits with check-in scenes, and use the benefits collected by bounties to promote friendship and interaction by using geography + interest ......"

In Shen Feng's view, Hanfu existed more than ten years ago, and it was only in the past two years that it was pushed to unprecedented heights. To put it bluntly, it is the great changes brought about by the communication mode and audience attributes of Hanfu.

The so-called Hanfu craze is the victory of the drama essence and the victory of short videos.

Last year's Hanfu craze was once jokingly called by netizens: The children in sheets have grown up!

Once again, Hepperdig's prediction that consumerism is an important driving force in the process of subculture being co-opted by mainstream culture.

It quickly co-opts and transforms the subcultural symbols that originally had the function of marginal and circle identification into marketable elements in the mainstream culture.

To lay out Hanfu social networking, the first thing to solve is the positioning problem of who the user is. This affects follow-up issues such as product function development, communication methods, and publicity channels, and is the key to determining the platform pattern.

Thinking of this, Shen Feng said: "If you want to carve up your comrades, Hanfu social software must at least be able to bring users a value-added experience!"

"However, the existing products are almost always based on the network traces of their peers, and their interactive forms are simply mechanically integrated. For example, your so-called most distinctive library function should be copied from the gameplay of the lo circle, right?"

Levi was momentarily stunned, is the big guy a fellow traveler?

Shen Feng continued: "Instead of fighting hard for socialization, it is better to turn to tool-based products. If you can integrate the functions of picture recognition, e-commerce, and face swapping, and provide a one-stop experience of virtual dressing up and grass shopping, you can better solve the actual needs of users. ”

"As for the seemingly novel punch-in mechanism, it is just an attempt to bring back young people who are out of touch with geosocial interaction. But for most colleagues, frequent gatherings will dissolve the particularity of the circle, and instead lead to the disillusionment of the fantasy they pursue. ”

stared at Levi and said solemnly: "Don't have a beautiful vision of becoming the next poison!"

"The size of the sneaker industry is as high as 10 billion, and the global market is gradually expanding. Although Hanfu is growing rapidly, the magnitude is too bad. ”

"What lo circle, Hanfu circle, the voice of resisting price speculation comes and goes. The difference in users' consumption habits means that social networking in the circle will eventually go to a different path. ”

Just when Li Wei was desperate, Shen Feng suddenly smiled and said, "In this way, how about 20 million yuan for 60% of your shares?"

After getting the contract and letting Lao Song take away the fun of Li Wei, Shen Feng stretched his waist, and another piece of the puzzle was completed.

Blind boxes, trendy shoes, Hanfu ......

A proper three-plate axe!

Thinking of picking up the latest post-90s youth lifestyle report, I have to say that last year was a cold winter with sparse outlets.

Compared with 17 years of consumption upgrading and 18 years of new retail, until now, the primary market is still silent, and there is a lack of industry-specific investment themes.

However, under the seemingly calm of capital, the new characteristics of user consumption behavior are promoting the rapid development of various new business segments, creating new wealth and opportunities in corners outside the public's attention.

Hanfu, uniforms......

The clothing factions that used to be unnamed are gradually moving out of comic conventions, games, and cultural festivals with the development and growth of subcultures......

It has become the favorite of the post-90s and post-00s.

It's even hard for the post-80s generation to understand why someone pays for these ancient costumes with wide robes and big sleeves?

Spending a lot of money on all kinds of layered princess dresses?

Why do simple girls' school uniforms make otaku obsessed?

In my opinion, compared with previous generations, young people with labels such as Internet natives and Generation Z are not only more connected to the Internet but also have a stronger ability to obtain information.

The key is that social development brings a stronger material base, which allows them to have stronger personality traits and more diverse clothing choices in their daily lives.

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