102. White plus black

When it comes to business, you have to be skillful.

For example, Xiao Feifei, as soon as he opened his mouth, the owner of Xiaolin's steamed bun shop could hear that this person belonged to the type of 'can sit down and talk'.

It's not like Xu Yi, looking at the past, the young student, even if the two sides are in a cooperative relationship, they won't reassure him.

Because there are too many students like this, this can't work, so let's change another one.

"Xu Yi's side, there are basically only 100 orders a day. ”

The owner of the steamed bun shop motioned for Xiao Feifei to sit down and said, "Three yuan, I don't give you the lowest price, but I can only give you this price at present." If you want to replace Xu Yi, you can do it with two hundred orders a day?"

This dinner bun takeaway is actually not very easy to sell.

Xu Yiyi's single price is five yuan, which is still a little expensive, so the amount of the order is not much.

But it has high profits, so it makes money, and you can earn two dollars for a single order.

This is why Xu Yining is sure of the price of five yuan, and he is not willing to reduce the price to rush the order.

Because the price has been reduced, the order volume has gone up, not to mention the hard work before, and it may not be as profitable as before.

Xiao Feifei also didn't want to reduce this unit price, so the order quantity of 200 copies was obviously not guaranteed.

"200 servings is impossible, and under normal circumstances, dinner orders and lunch are certainly not comparable. Let's cooperate for a week first, this week I took 100 orders a day, and then steadily improved, 200 orders are absolutely no problem. ”

When Xiao Feifei said this, he said with a smile: "And I guess, Xu Yi may not be able to give you a hundred orders a day." ”

After all, Xu Yi's side also spent his main energy on the lunch order.

If Xu Yi could send a hundred orders a day, then when Xiao Feifei opened his mouth to say a hundred orders, the boss would definitely not call him in.

This student is really shrewd.

The owner of the bun shop was exposed to the lie, and he was not embarrassed, so he smiled and said: "That's okay, then a hundred orders first, let's sign an agreement, and you will pick up the goods tomorrow." ”

Kobayashi bun shop, done.

Not long after coming out of the bun shop, Zhou Ke also came over.

"Yogurt and fruit add up, and the cost is no problem. I talked to those fruits, and in a small lunch box, put some chopped apples, pears, and bananas, which are basically the cheapest and common fruits, and add a little watermelon, grapes, etc. This maneuverable space is too big, and the profits come out of here. ”

Because the new talks have become the two partners, Zhou Ke is also very excited: "The yogurt is a little more expensive, but it is all fermented in the farmers' market, just buy the kind of plastic cup tie machine in a milk tea shop, just pack it simply, this machine is not expensive, let's pay for them first, and then return it to us when we make money later." ”

Fruit + fresh milk, in an instant, the level of takeaway has been raised.

The point is that the profits are amazing.

A small box of fruit, a mini cup of yogurt, one piece of each price, a total of two pieces.

But in fact, the cost price can be controlled within one piece.

In this way, I need to update the menu, and once the menu is updated this time, it will be a steady stream of money.

It's too tiring to simply run a low-price order and walk the volume.

If you continue to do this for a long time, you will definitely have to endure it.

As the leader of the team, Xiao Feifei not only has to consider the issue of making money, but also has to consider everyone's physical exertion.

"Okay, then Lao Zhou, in the future, the negotiation and communication work of all our cooperative stores will be handed over to you. In the past two days, you have withdrawn from Lao Su's fast food restaurant, and it is already interesting that we have helped him for so long for free. ”

Now that the cooperation has been negotiated, Xiao Feifei patted Zhou Ke on the shoulder: "Let's go, go back for a small meeting and update the menu." ”

Withdrawn from Lao Su Fast Food...... However, Jiang Yu is still doing odd jobs there.

Zhou Ke was a little hesitant, but it was important in the end, he nodded and said, "Okay, this is the time for us to make a lot of money, and we can't go wrong." ”

From the volume of orders in the low-price market to a substantial increase in profit margins, isn't it time to make a lot of money.

Therefore, when Xiao Feifei and Zhou Ke brought back the good news, everyone was very excited.

I'm hungry in the office.

"Today's orders have decreased compared to yesterday, a total of 273 orders, and it should gradually decrease in the next few days, but I think it is okay to initially stabilize at 200 orders. ”

Tong Chenglin flipped through the account book in his hand, and said helplessly: "It's just that the money we make is more embarrassing, a single five cents, and Fei Lao Da doesn't have much money." After I finished settling accounts in the past two days, I wanted to talk to you about it, but I was afraid that it would hurt everyone's morale. Fortunately, Lao Xiao has solved this problem for us in time. ”

The profit of milk + fresh fruit is in one dollar.

Lao Su fast food profits five cents.

Kobayashi bun shop makes two profits.

If all of the above are combined to form a set meal at noon and evening, then the profit is reduced, but there can also be two.

Compared with before, this profit has increased greatly.

Even if the later orders are less than 200, they will definitely be more profitable than before, and everyone doesn't have to be as busy as before.

He Ping was anxious, and shouted: "Then what are you waiting for, let's update the menu quickly!"

"It's better not to rush first, it's better to find a gimmick. ”

Xiao Feifei said, subconsciously looking in the office, and made a contemplative gesture: "We have basically decided to take the two-pronged path of binding Chinese, dinner, and high-low price markets, and this model will be used in the future, so it is also very important to make a distinctive menu." The menu is ready, and the effect is twice the result with half the effort. ”

Got a special menu?

But the menu is much the same, how to reflect its own characteristics.

"Ahh ”

Just as everyone was quietly pondering, He Zhizhou, who was typing the code, sneezed, he rubbed his reddish nose a little in confusion, and said apologetically: "I'm sorry, I'm sorry, you continue, I just accidentally caught a cold last night, just take some medicine." ”

As he spoke, he pulled out a box of 'white and black' from a drawer.

White and black is a cold medicine that can be said to be the best-selling medicine on the market at present, and it is also the most widely known.

This is all thanks to the classic advertising slogan: eat white tablets during the day and not fall asleep, and eat black tablets at night and sleep soundly.

Basically, if you turn on the TV, you're guaranteed to see the ad.

Xiao Feifei's eyes suddenly lit up.

In addition to the gimmick to attract attention, marketing also has a routine, called bundling and hot marketing.

Even if it is two things that have nothing to do with each other, as long as they can be related, they can take advantage of the trend to gain a wave of popularity.

"We're hungry in a team uniform, white, right? Battery car, black. ”

snatched Xiao He's white and black, Xiao Feifei smiled: "Then these two colors add up, is it a bit similar to this box of white and black?"

“......”

Everyone was a little speechless.

Zhou Ke was puzzled: "But apart from the color, does it have anything to do with it? One is takeaway, and the other is cold medicine." ”

"It's okay, we can add a relationship to them. In this way, join us to come up with a menu, divided into two sides, one side is the color of ivory, the menu of the Indian Lao Su fast food, called the white list. On the other side, there is a shiny black color, and the menu of the Kobayashi Bun Shop is called Black Sheet. It's cooler and more beautiful. ”

The more Xiao Feifei said, the more feasible he felt, and even when inspiration came, he even thought of the advertising slogan: "Then the advertising slogan of the menu is written: order white orders during the day, the amount can be full, and order black orders on black days, exquisite and delicious." Order takeaway, choose good hunger, the price is black and white, the safety is black and white, and the discount is black and white!"

it!

At this moment, the eyes of a group of people in the office widened.

Is that okay?

Doesn't that mean that I am so hungry that I am so hungry that I unilaterally and secretly bundle the national brand white and black?

This list is sent out, and it is absolutely eye-catching!