101. Combo Package

The next day, Zhou Ke followed Xiao Feifei to the back street.

The goal of the two is to go to the two stores mentioned by Zhou Ke yesterday, Fresh Fruit House and Fresh Milk House to talk about cooperation.

However, after coming to the door, Xiao Feifei realized that what he thought was a bit simple.

Because the price is too expensive, I can't afford to cooperate.

"Our yogurt is made every day and comes in a variety of flavors. ”

The female clerk of the fresh milk house said: "As for the price, buying a single box is a piece, and the takeaway cooperation price is 8 cents, which can't be lower, otherwise we won't make money." ”

A small box of milk for 8 cents is actually not expensive.

But it doesn't have a significant profit spread.

It's like Lao Su's fast food, speaking of which, there were more than 300 orders yesterday, but I was so hungry that I only charged a single five cents for running errands, and I only earned more than 100 yuan after a day of hard work.

No way, that's the downside of the low-price market.

The operable profit is small, and it can only be sold hard.

Originally, according to Xiao Feifei's meaning, it was to open the way with low prices, and then launch new high-priced box lunches to occupy the market together.

But Xu Yi's meal delivered in the evening gave Xiao extraordinary inspiration.

If you bundle lunch and dinner together, will there be a pairing effect of bundling?

When he used to sell USB flash drives, Xiao Feifei used channels and fame to match, and took the Kingston USB flash drive in the hands of his brothers to the market.

Then in fact, takeaway can also be paired.

Looking at Lao Xiao, who was getting more and more excited the more he talked, Zhou Ke was at a loss: "Ah, how to match?"

"As the old saying goes, eat well in the morning, eat well at noon, and eat less at night. Breakfast is not easy to make, let's not do it for the time being, don't worry about it for now. ”

Xiao Feifei explained with a smile: "But look, at noon, we send a six-yuan Lao Su fast food box lunch, which is full of quantity, and in the evening, we send Xu Yi the steamed bun they cooperated, which is exquisite and delicious." Then add some of our own characteristics, such as a small box of fruit for lunch and a small box of yogurt for dinner. ”

Why do you want to match it like this, of course, there is room for profitable operation.

Lao Su Restaurant is now six yuan a meal, Xiaolin Bun Shop is five yuan a meal, and it is ideal to control fruit + yogurt within two yuan.

In this way, this lunch and dinner combo set is about twelve to thirteen yuan.

It is better to set the price at thirteen dollars.

In this way, as long as the customer chooses to order lunch and dinner together, he will be reduced by one piece, and the package price is 12 yuan.

This cheap piece is actually the previous Lao Su fast food 'second portion minus one' operation method, in order to guide customers to order two meals together.

If you don't want to order a combo set, then the fruit and yogurt will have to be charged separately, one dollar each.

In this way, the combination package is more convenient for good hunger, and it can also rush the amount of orders, and you can receive two orders for lunch and dinner at one time.

It's better to order a single order, order a lunch, and pay for another piece of fruit, and don't give it a reduction, although it's hard, but it's more profitable!

As for you saying that you don't want to order a single order, but it's not necessary, the six-yuan boxed lunch of our Lao Su fast food, plus a piece of fruit, is only seven yuan, but it is cheaper than the eight-yuan boxed lunch with two meat and one vegetable on the market.

We also have a balanced nutrition, vegetables, rice and fruits.

As for the Kobayashi bun shop, it's okay if you don't want yogurt.

But you have ordered Xiaolin buns, it is better to order a Lao Su fast food at noon, it is so cost-effective, and there are fruits and yogurt, but it is more affordable than you order a meal, after all, you also have to eat at noon.

To put it bluntly, this is actually a kind of kidnapping, first copying the lowest price, and then kidnapping the market.

If a low-price link is solved, then for Haoying, the operable profit margin can be greater.

Because Xiaolin Bun Shop is the most profitable, last time everyone went to buy it, two buns, a stack of side dishes, and a bowl of porridge add up, and it will only cost three yuan and five.

It is estimated that the takeaway cooperation price can be won for three yuan.

But Xu Yi can sell it for five yuan.

No wonder that Li Kai was in the corridor at that time, and he had the confidence to mock Xing Nan's low-cost takeaway, and he was quite energetic. ’

"That is to say, if we combine the lunch and dinner packages, and the price is controlled at twelve yuan, at least there will be one or two yuan of profit per order, Lao Su fast food five cents profit, Xiaolin steamed bun shop two yuan profit, this profit is small but trouble-free. If the package is split, it is troublesome but profitable, and you can earn one or two yuan for one meal. ”

Xiao Feifei said this, and sighed again: "The premise is that we have to add up the fresh milk and fruits, and control the cost price within one piece." ”

I thought that the amount could be talked about, but the fresh milk house and the fresh fruit house were not willing to reduce the price.

"This is simple, I thought it was a direct cooperation with them to send fruits, since it is a fruit platter, then let's go directly to the farmers' market next to it, the fresh fruits in it, you can buy a pocket of two or eight cents, but the quality is not very good, can not enter the supermarket shelves, but absolutely fresh. ”

When Zhou Ke heard Lao Xiao say this, his eyes widened for a long time, thinking that he could still do this, but in the end, when he heard the price of fresh milk and fruits, he grinned and said: "Let's discuss with those fruit farmers, add an extra dime or two cents per catty, and let them help peel and cut pieces into boxes, and the cost will come down! As for fresh milk, the same operation, I know that there is a fresh milk wholesale, and the price is also very affordable." In the past few days, I have been cooking at Lao Su Fast Food, and I went to the vegetable market over there by the way. ”

The last level is solved.

Xiao Feifei once again sighed from the bottom of his heart, Lao Zhou is really a natural pusher!

In the future, when Haoxing becomes bigger and has its own online order channels, then Zhou Ke's task is to be the chief local push officer of Haoxing, with his own local push army, to find delicious, delicious and cheap stores all over the world, and then knock on the door one by one to talk about cooperation.

"Then now, you go to the farmer's market, and I'll go to the Xiaolin bun shop. ”

Xiao Feifei patted Zhou Ke on the shoulder: "After we talk later, I'll wait for you at the bun shop." ”

Zhou Ke was also very excited: "Okay, Lao Xiao, I have a hunch that if we release this package, we will definitely be able to quickly occupy the market in Songyuan." ”

In fact, let's not talk about whether to occupy the market or not, this package, it increases profits, even if there are fewer orders in the future, it doesn't matter, because it is more profitable than before!

The two parted in the back street.

Xiao Feifei went to Xiaolin Bun Shop to talk about takeaway cooperation, found the boss and asked directly: "Boss, Xu Yi do you know, I want to ask, what is the price of his cooperative food delivery on your side?"

The boss seems to have dealt with the students who deliver takeaways, and said: "The cooperation price is three yuan, and you also want to cooperate?

"For the time being, you can guarantee a hundred copies, if you have more, you have to look at the follow-up, seven or eight food delivery people. ”

Xiao Feifei thought for a while, and then asked, "Are you sure that three yuan is the lowest price?"

The boss said: "The takeaway price is three yuan. ”

Profound.

Xiao Feifei nodded, and asked more directly this time: "How many orders do I want to help you place every day, can you reduce the price a little more, or not reduce the price, you terminated Xu Yi's cooperation, and only cooperated with me." ”

The boss was stunned when he heard this, he looked Xiao Feifei up and down, and finally said, "Come in and sit down and talk." ”