Chapter 458: Breaking the Box Office Myth of Zhang Pu's Film

Encircle, chase and intercept, and stifle Zhang Pu's invincible momentum?

Perhaps, this is the only way to break the box office myth of Zhang Pu and thus affect the brand image of Oriental DreamWorks films.

This myth is not broken, when facing the Oriental DreamWorks film, it is too much to lose, how can it compete?

Perhaps, in the eyes of insiders, the gold-lettered signboard of "Zhang Pu screenwriter" has far more harm to them than "Zhang Pu directed".

How many films can Zhang Pu direct in a year?

But what about the film he wrote, it's hard to say, it's scary anyway.

"I don't know about that. Jiang Xingwen shook his head and said, "After all, this film will be released simultaneously around the world." ”

"Resident Evil" was indeed set before this film.

But this film chose to be released at the same time as it, whether it was with this idea, it is unknown.

It can only be said that it is possible.

Maybe it's just a coincidence.

In the eyes of many people, "Resident Evil" is indeed the least optimistic film among Zhang Pu's screenwriting films in recent years.

Zombies don't really have much market in China, maybe they don't have as much market as zombies.

Hollywood's zombie films don't have a high box office in China. Coupled with the fact that the director is not well-known, it is natural that there is no box office appeal.

The possibility of this film fluttering may not be great, after all, the golden sign written by Zhang Pu is placed there, but it is not very likely to explode.

The film written by Zhang Pu, if it doesn't explode, then it will be a failure.

People in the circle naturally know that Jiang Bin is Jiang Yun's son, so it is inevitable that Jiang Bin can get Zhang Pu's script, not because he is capable, but because Zhang Pu is Jiang Yun's student.

He got the script out of personal connections.

The director is not strong, not to mention that this is still a film with a heroine taking the lead.

If you want to break the box office myth of Zhang Pu's screenwriting film, sniping this film is undoubtedly an excellent opportunity.

It's just that it seems to be a little difficult to get along.

Although "Resident Evil" did not win the single-day box office championship on the first day, its reputation is still extremely good.

One has a good reputation, the other has a bit of a reputation, and the box office on the first day is not much different.

It's clear who wins and who loses.

"How is the overseas box office of 'The Brave'?" asked.

"Resident Evil" was not released simultaneously abroad, and chose to avoid the Christmas and New Year's Day schedule.

During this period, the movie market around the world has a large number of movie-watching traffic.

Naturally, the competition is fierce.

"The North American box office is more than 20 million US dollars, ranking fourth in the single-day box office in North America. Jiang Xingwen said, "However, it seems that the reputation abroad is much better than that at home." ”

"It's normal. Zhang Pu said, "How many foreign countries understand Chinese culture?"

Jiang Xingwen nodded and said: "The reputation of Japan, South Korea, and Southeast Asia is not good, nor is it bad. Domestic films have the worst reputation. ”

"After all, Japan, South Korea and other international and regional areas are deeply influenced by Chinese culture. Zhang Pu said.

"The film "The Brave" has a good box office abroad, and even if it hits the street in China, it is estimated that it will not lose money. Jiang Xingwen said.

In this way, domestic film and television companies should taste the sweetness of distribution. Zhang Pu said.

"The Brave" hit the streets in China, but did not lose money, completely with the help of Warner Films' global distribution capabilities.

However, even if you don't lose money, I'm afraid you won't make much money!

The film's performance abroad is also very average.

Of course, in Zhang Pu's opinion, it is average, and in the eyes of other Chinese filmmakers, it is still extremely good.

The box office came out on the second day, leaving many people dumbfounded.

"Resident Evil" counterattacked "The Brave" with a box office of nearly 300 million and won the single-day box office championship.

Compared with the first day, the box office has increased by nearly 20 million.

And what about "The Brave"?

The box office is more than 150 million, although it ranks second, the decline is unbelievably high.

It fell directly by more than 130 million, almost halved.

This is undoubtedly in stark contrast to the rise of "Resident Evil".

Yesterday, Light and Shadow Entertainment was still nervous, saying that the film written by "Zhang Pu" was just like that, and it was not invincible.

"The Brave" beat "Resident Evil" and broke the box office myth of Zhang Pu's screenwriting film.

But I didn't expect to be slapped today.

This is not scientific!

Yesterday there was nearly 300 million box office, why is it more than 100 million today?

This decline is unscientific!

You must know that the film schedule has not decreased!

And the news of the good foreign box office came back to China, shouldn't it stimulate the domestic box office?

Well, the box office in North America on the first day is 20 million, which is nothing compared to Zhang Pu's films, but compared with other Chinese-language movies, it is already very good!

"Light and Shadow Entertainment's face must be very exciting. Wang Bo said with some schadenfreude, "I heard that I was asked by a media reporter during the roadshow, and the scene was embarrassing." ”

"Who let them get so fast!" Zhang Pu shook his head and said.

"Isn't it also a kind of propaganda?" said Wang Bo with a smile.

The film can be blown before it is released, and after it is released, the box office on the first day is so high, and it is not blown hard when it is promoted.

This kind of thing is too common in the circle.

If you don't have confidence, how do you get fans to have confidence in your film? Because of this kind of thinking, it is estimated that there are not many filmmakers who have not been slapped in the face like this in China.

Of course, Zhang Pu is definitely one of them.

"I really don't understand, the box office of this bad movie almost broke 300 million on the first day. Wang Bo then shook his head and said.

Zhang Pu pouted, what's wrong with this kind of thing?

Not to mention that it didn't break 300 million, Zhang Pu has also seen the box office break 300 million on the first day, and the box office on the second day is only tens of millions!

This is related to the early promotion of the film, the box office appeal of the main creator, the expectations of fans, and the film schedule. Zhang Pu thought for a while and said, "You don't even understand this?"

Don't you understand?

Wang Bo didn't understand, he just said it casually.

"The higher the expectations and the worse the film, the more disappointed the fans will be. Wang Bo said, "I estimate that the single-day box office of "The Brave" will have to fall. ”

And the truth is just as Wang Bo said.

On the third day of the film's release, the schedule of "Resident Evil" increased, while the schedule of "The Brave" decreased.

One goes and the other goes up.

And with the criticism of fans, the reputation of "The Brave" has been hit hard and has reached the verge of collapse.

As for the fact that it has not collapsed, it is all due to the fact that the foreign box office is not bad.

word-of-mouth spread, and the box office of "The Brave" immediately fluttered.

The box office of "Resident Evil" dropped on the third day, but it also won more than 280 million box office. The cumulative box office in three days was nearly 850 million.

Perhaps, it will break one billion in four days after its release.

There is undoubtedly a great possibility that the total box office will exceed 2 billion.

And what about the box office of "The Brave" on the third day? It directly fell below the 100 million mark and won more than 70 million box office.

This time, it's really half off.

This decline is an avalanche.

And the cumulative box office of this film in three days barely exceeded 500 million.

However, with the decline in the box office of this film and today's word-of-mouth, it is almost impossible to break one billion.

The film written by sniping Zhang Pu has also become a joke.

This seems to have stimulated the Spring Festival stalls to prepare to break the box office myth of the film directed by Zhang Pu.

"Those who are preparing to snipe your "Kung Fu Panda" during the Spring Festival don't know if they regret it now. Jiang Xingwen said with a smile.

His smile was a little gloating, and a little raised.

Why do those bastards want to break the box office myth of Zhang Pu's screenwriting film, how can Jiang Xingwen not know.

What they want to break is the brand established by Oriental DreamWorks.

The brand effect makes Oriental DreamWorks' films have a very high box office appeal among fans.

This is the advantage of Oriental DreamWorks, and it is also what makes them jealous.

"Produced by Oriental DreamWorks, it must be a high-quality product", what is the predecessor of this statement, that is "produced by Zhang Pu, it must be a high-quality product".

This is also the foundation for Oriental DreamWorks to establish a brand.

Breaking the box office myth of Zhang Pu's screenwriting films, as well as breaking the box office myth of Zhang Pu's films, is the key to the Oriental DreamWorks brand.

"After not regretting I don't know. "However, they will definitely step up their propaganda efforts." ”

"This is a tough battle!" Jiang Xingwen nodded and said, "Three blockbusters, we can't expect those films to hit the street on their own like "The Brave". If you count the film in Xiangjiang, it is four. ”

Almost all of the three blockbusters invested 300 million, 400 million, 400 million, 500 million, and the investment in the film in Xiangjiang was smaller, but the investment exceeded 200 million.

The salaries of the two leading actors have not yet been counted.

Xiangjiang's is a gunfight police movie, which is also the genre that Xiangjiang movies are good at. The starring roles are Chen Huatao and Zhou Chaohua, the title of the film is "Two Heroes", and the two are estimated to be playing rivals in the film.

The expectations of fans of this film are still very high.

The other three blockbusters.

Orange and Yellow Entertainment, the god and demon blockbuster "Demon Hunting" directed by Wu Zhijun!

The fan expectations of this film should be the highest among several films.

Wu Zhijun has made a lot of special effects blockbusters over the years, and his reputation is extremely good, and the box office is also good, and his box office appeal is now definitely in the first echelon in China.

Now he has even pressed Feng Jiashan and has become the head director of Orange Entertainment.

And the other war blockbuster "Mulan" jointly invested and produced by Guangyun Film and Extreme Pictures! Yes, it is "Mulan", and Xiao Xue plays the female number one Mulan.

Of course, this film has nothing to do with those "Mulans" in the previous life.

If so, it probably tells the same story.

The other is the romantic comedy "My Star Girlfriend" led by Sino-Swiss Films!

This film claims to have invested 300 million, and the money is not spent on the actors, it is said that it is all smashed on the film itself, vowing to create the most romantic film atmosphere.

This kind of film is actually more suitable for Valentine's Day.

Well, there is Valentine's Day in the Spring Festival stalls.

"It's not the right audience. Zhang Pu said with a smile, "The best money in the world is not a woman's, but a child." ”