Chapter 459: Just Propaganda Smells a Smell of Gunsmoke
Women's money is easy to earn, because there are many places for women to spend money, and there are many women who are willing to spend money.
Children's money is easy to earn, and that's because there are more parents who are willing to spend money on their children.
What's more, there is another benefit to movies.
That is, if you earn your children's money, you can also earn your parents' money by the way.
"Kung Fu Panda" is aimed at a different fan base than other films, it seems to be aimed at children and their parents, but the fan base is even larger than other films.
This is a film for all ages.
This is a movie that is suitable for the whole family to watch together.
Other films, whether it is "Demon Hunting", "Mulan", or "My Star Girlfriend" and "Two Heroes", actually have a few more limitations.
In this regard, "Kung Fu Panda" has a great advantage.
Of course, the disadvantage is also obvious, that is, the market for Chinese animated films has not been completely opened, and many domestic fans' impression of animated films is still stuck in the point of view of "for children".
"Resident Evil" counterattacked in China, not because of how powerful this film is, but because the opponent is too bad.
There is no opponent, and the strength of the film cannot be highlighted at all.
However, the film was released abroad one after another, but it gradually made people see its extraordinary strength.
The box office of "The Brave" abroad is much better than that in China, but compared with "Resident Evil", it is still a few points worse.
"Resident Evil" still has a lot of similarities with Hollywood's zombie movies, but there are also differences, especially in terms of action design, which is definitely much better, and it is also very popular with foreign fans.
The overseas box office of this film is also better than that of "The Brave".
The film was released in North America, and although the box office on the first day was less than $20 million, it increased on the second day, and it rose for several days, breaking $30 million at the highest box office in a single day.
The film may not be as good as "Transformers" and "Jurassic Park" at the global box office, or even "Jumanji", but it also met expectations.
After all, the investment in the first part is only nearly 200 million Chinese dollars. The investment in the second part of "Resident Evil" is much higher, but because Guo Yunxi is pregnant, it has to be postponed, and it is impossible to strike while the iron is hot.
"Now you have a little confidence, right?" Jiang Yun looked at Jiang Bin and said.
Jiang Bin has been running propaganda all this time, and now he has only come back.
He also became famous with this film.
The domestic box office must be no problem to break 2 billion, and the global box office is estimated to be 7 or 800 million US dollars.
This is definitely a film that makes a lot of money.
The influence may not be as good as "Jumanji", and the game of the same name is not as popular as "Jumanji". However, the game's popularity continues to grow.
Even though the popularity of movies is gradually decreasing, the popularity of games is increasing.
After all, "Jumanji" is a joint venture film, and the investment is larger, and there are Hollywood big names in it, so it is not surprising that it has more influence.
"Resident Evil" is just a Chinese-language movie, and it is also a film in which the heroine plays the leading role.
To have such a result is already very amazing.
Isn't the domestic and foreign box office of "The Brave", which gathers Hollywood, as well as stars from China, Japan, South Korea and other countries, not as good as "Resident Evil"?
"If I was filming the second part of "Resident Evil", I would have a little confidence. Jiang Bin said, "But if you shoot "Transformers", I still feel a little less confident. ”
"Then take your time!" Jiang Yun said and looked at Jiang Bin and said, "By the way, Zhang Pu is going to get married early next year." ”
"Hmm!" Jiang Bin nodded and said, "I've heard of it too." ”
"You're a lot older than Zhang Pu, aren't you?" Jiang Yun said.
"He's bigger than Zhang Chudu. Cai Ya said, "Everyone Zhang Chu is going to be a father, what about you?"
Jiang Bin looked at his parents, if he couldn't reflect it at this time, he would be a fool.
Was he being urged to marry?
No!
He doesn't even have a girlfriend, he doesn't have a marriage partner, where is urging marriage.
This is urging him to find a girlfriend and fall in love.
Jiang Bin felt that he had suffered an unwarranted disaster.
His parents used to be very enlightened, and they never forced themselves on this.
Zhang Pu got married, and he was unlucky.
Who is going to reason with this?
"Want Want!"
At this [new fo] moment, a few dog barks rang out.
Jiang Bin looked at the "little yellow" who had grown very big, and rubbed his head against the golden retriever next to him.
He raised that golden retriever.
is a male and a female with Xiao Huang, are they showing affection again?
Seeing this, Jiang Bin suddenly had an urge to kill dogs and eat meat.
Is a dog bullying me?
The Spring Festival is approaching, and the film promotion of the Spring Festival file is in full swing.
"Kung Fu Panda" is an animated film, and when it is promoted, it is naturally different from other films.
Zhang Pu is the main force of publicity, but other stars also join the promotion of the film.
They didn't participate in the film, but they dubbed it!
Then it seems logical to go on some variety shows and promote them.
The Chinese dubbing of "Kung Fu Panda" is mostly signed by the company. And the English version of the dubbing, but it is an invited Hollywood star. Those celebrity wrists are not very big, but their voices are very recognizable.
As for the dubbing of other countries and regions, most of them are stars from their own countries.
"The Spring Festival Gala invited you again, and promised that as long as you participate, you can decide the show yourself, and you can also give you more than a minute to promote "Kung Fu Panda". Jiang Xingwen looked at Zhang Pu and said with a smile.
Zhang Pu has pushed the Spring Festival Gala invitation several times.
The Spring Festival Gala, for Zhang Pu, actually had no promoting effect.
Of course, Jiang Xingwen knows very well that the biggest reason why Zhang Pu turned down the invitation to the Spring Festival Gala was because he wanted to accompany his family during the Spring Festival.
"Forget it!"
Zhang Pu finally shook his head and said.
Is he moved?
I was really moved.
The ratings of the Spring Festival Gala are not as good as before, but the influence is still great.
Many families have the habit of watching the Spring Festival Gala around the TV on Chinese New Year's Eve, even if they don't think it's good.
So in the Spring Festival Gala to promote "Kung Fu Panda", a movie that is suitable for all ages and suitable for families to watch together, the effect must be amazing.
Sniping in four films, Zhang Pu has no confidence in "Kung Fu Panda", I am afraid he does not have much confidence.
However, between promoting the movie and accompanying his family, Zhang Pu still chose the latter.
Jiang Xingwen opened his mouth, wanted to speak and stopped, but in the end he didn't open his mouth to persuade him.
Zhang Pu's reaction was already expected by him.
It's a pity that the one-minute publicity time of the Spring Festival Gala is not measured by money.
"Yunxi will inevitably be a little inconvenient to go back for the Chinese New Year this year, and I am ready to take my parents and them to Yanjing for the New Year. Zhang Chu said to Zhang Pu.
Guo Yunxi is pregnant, with the increase of pregnancy, there are more and more stomachs, and if she goes back to her hometown for the New Year, it is a plane and a car, which is indeed a little inconvenient.
Judging from Zhang Chu's nervous Guo Yunxi's situation, it is not surprising that such a decision was made.
As for why he told Zhang Pu, Zhang Pu could still guess.
"That's fine. Zhang Pu said, "My parents and grandparents also came to Yanjing for the New Year, and by the way, I would like to discuss the wedding with Jiahui and her parents." ”
For coming to Yanjing for the New Year, the family still has no opinion.
After all, there's something going on.
"Then I'll pick them up at my time. Zhang Chu nodded and said.
"It's okay!" Zhang Pu nodded and said, "I've really been a little unable to pull away during this time." I have to go to Nanhu Satellite TV every two days to record a program. ”
The publicity of "Kung Fu Panda" is getting bigger and bigger, and Zhang Pu is attending more and more promotional activities.
"It seems that the periphery of the film has been released, how is the sales?" Zhang Chu then asked.
Film and television peripherals, such as the character dolls in the film, have been listed.
This is also a kind of propaganda.
"That's it. Zhang Pu shook his head and said, "Sales are estimated to be up during the Spring Festival." ”
When the film was released, that was when sales exploded.
Zhang Chu didn't know much about these things, and he didn't have much interest, so he just asked casually.
In the film industry, the popularity of "Resident Evil" gradually faded away, and it was replaced by films released during the Spring Festival.
The momentum of those films is amazing.
I don't know if "The Brave" failed to break the box office myth of Zhang Pu's screenwriting film, and the films released during the Spring Festival have invested much more in publicity and distribution than imagined.
Of course, "Kung Fu Panda" will definitely not be bad.
Oriental DreamWorks has always been willing to spend money on publicity, not to mention Zhang Pu's film.
This time it even involves the issue of "the box office myth of the film directed by Zhang Pu", and the film is naturally more attentive to the promotion of the film.
Zhang Pu has become more active in campaigning for publicity.
In the past, he would have recorded programs for publicity and participated in so many promotional activities?
It's just propaganda, and countless people have already smelled a smell of gunsmoke.
"Here!"
Zhang Pu went to Shacheng and was picked up by He Yu and Xie Xin.
This time I agreed to record this episode, and there is also the factor of He Yu in it.
That show is a new program jointly created by Nanhu Satellite TV and a video website, and the host is He Yu.
This is a chat-type show.
No script, impromptu chat, different perspectives, wisdom sharing.
One issue is set up to provoke thinking, exchange value points, collide with sparks of thought, cross-border, cross-generational, younger and more diverse.
This program reminded Zhang Pu of a program in his previous life: "Round Table Pie".
Of course, there are no small differences.
Zhang Pu stepped forward and hugged He Yu briefly.
For the two of them to pick up the airport, Zhang Pu was not surprised at all.
He came here, and He Yu would come to pick him up as long as he knew.
This has nothing to do with Zhang Pu's current status. He was just a newcomer who had just emerged, and He Yu was like this.
He Yu and Xie Xin then greeted Tan Siming, who was following the line.
Tan Siming's reputation is not low now.
If he is willing to take the road of an actor, it is estimated that his popularity will be higher, and the second line is estimated to be fine.
Of course, Tan Siming's popularity is still very high.
Zhang Pu's celebrity bodyguard.
"Let's go, let's go to the hotel to rest first, then eat, and then talk about work. He Yu said with a smile.
"I have to talk about work, and I have to talk to Mr. He about some personal matters. Zhang Pu said with a smile.
He Yu was stunned for a moment, but did not ask.