Chapter 330: I Only Gave Out 40 Million
Sao Asami sits in a dignified posture, with her legs close together, her waist straight, and an S-shaped arc, which is a very formal sitting posture, and she plays a demon-like trick.
"I'm very sorry, Mr. Yang, I didn't give him any useful advice, because I can't do that, this is my bottom line as a person, in a sentence of your country, that is, sincerity, loyalty, and good deeds. Sao Asami bent down slightly, apologetic.
The charm of her bowing head was like a twelve-level typhoon blowing on the surface of the waves, and the waves suddenly rolled.
Yang Fei smiled: "So, Miss Asami is here today, what's the matter?"
Sao Asami said, "On behalf of Mr. Takeda, I came to negotiate a deal with Mr. Yang. β
Yang Fei spread his hands: "I can't think of it, what other deal can we talk about?"
Sao Asami said: "Mr. Takeda intends to sell the equity of the vitality factory, I wonder if Mr. Yang has any intention to take over?"
Yang Fei couldn't help but laugh: "Miss Asami, I don't know if your statement is wrong, why can't I understand it? You said before that you couldn't move him, and now you say that you came to negotiate with me on his behalf and want to transfer the equity of the vitality factory to me?"
Sao Asami showed a charming smile: "I didn't give him any advice, but Mr. Takeda decided to sell the vitality factory on his own. I say that, do you understand?"
Yang Fei's expression moved, and he asked, "What about the price?"
Sao Asami said: "Mr. Takeda said that he will go out as much as he wants to come in." β
Yang Fei asked, "How much did you spend at that time?"
Sao Asami said, "Sixty-seven million." β
Yang Fei knew that she was talking about the real price.
Vitality Factory is really worth the price.
But Yang Fei will not buy it at this price.
He waved his hand elegantly: "It's too expensive." β
Sao Asami said resentfully: "Mr. Yang, you told me that you are willing to buy the vitality factory at an appraisal, why did you change your mind?"
Yang Fei said: "In my opinion, the valuation of the vitality factory is 40 million. β
Sayo Asami said: "However, we bought it from the Chinese side, which is 67 million, and we don't ask you for a penny." β
Yang Fei said: "This time, that time. When you buy Vitality Factory, it also has a huge brand premium. The brand Vitality 28 is worth at least 20 or 30 million yuan! Because at that time, it was the No. 1 selling laundry detergent brand in China and the largest selling brand of ultra-concentrated laundry detergent, and its advertisements resounded throughout China. β
His tone sank and he said: "But, now look at the brand of Vitality 28, what has become of it in your hands? How many Vitality 28 products are there on the market? Which media still has Vitality 28 advertising? Consumers are forgetful, a star has disappeared for a long time, will be forgotten by true love fans, let alone a brand? Subtract this premium, my price to Vitality Factory is at most 40 million."
After listening to Yang Fei's serious nonsense, Sayo Asami was stunned, knowing that what he said was wrong, but she couldn't find a rebuttal.
"However, Mr. Yang, the plant, machinery, and workers of the vitality factory are all there, and the brand is also there, and all the things we take over can be transferred to you. Sao Asami argued, "You don't have anything to lose. If you want to make the Vitality 28 brand, you can too. With your business acumen, it's not that difficult. β
Yang Fei said: "What is the difference between winning an outdated brand and holding an outdated star? With this money and energy, I might as well become a newcomer?"
Sao Asami choked again.
Yang Fei said: "Speaking of workers, I still have something to say, do you really think that the vitality factory is still the former vitality factory? Wei Xinyuan, the best vice president in the factory, and Zhao Haibo, the best salesman, have all been poached by me. For me, the current employees of the vitality factory are already dispensable, and I recruit another group of people, who are more obedient than them, and do not have the inertia and habits of state-owned enterprise employees, which is easier to manage. β
Sao's confidence was disintegrated by Yang Fei little by little, and she actually felt that what Yang Fei said made sense.
The current vitality factory is really not worth so much money!
Don't think that foreign entrepreneurs are awesome!
They are very popular abroad, but as soon as they arrive in our country, they become unadaptable.
There are too many examples of this to mention.
Many outstanding domestic enterprises have created a lot of famous trademarks, which have been favored by foreign capital, carried out joint ventures and mergers, and then hid the local brands, launched their own brands, or simply changed their ways and borrowed this shell company to produce other products.
The original brand died quickly, the new brand was going to die, and the enterprise embarked on the road of no return.
Such examples of immortality existed in the 90s and will continue to be played out in the 21st century.
As far as Yang Fei knows, in later generations, Coty Group acquired Ding Jiayi for 2.4 billion yuan, and finally sold it at a loss of 100 million.
L'OrΓ©al acquired Little Nurse and wanted to pave the way for its own brand "Garnier", but Little Nurse dragged Garnier into the quagmire together.
Indonesia Sinar Mas Group acquired Huafeng instant noodles, as a result, Huafeng's market share has shrunk seriously, sales expenses remain high, and profits have dropped sharply, who knows that there is this brand?
Danone Group acquired 92% of Robust's shares, and finally sold Robust's as a whole to Yingtou Holdings because it couldn't bear the loss.
Yum privatized its No. 1 hot pot brand "Little Sheep" for HK$4.6 billion in cash, and the number of stores quickly dropped from more than 700 at its peak to 200.
There are many more such examples, so I won't list them all.
Of course, there are also many foreign companies, after entering China, to adapt to China's national conditions, using the original brand, muffled to make a fortune, such as Dabao acquired by Johnson & Johnson, Nanfu battery acquired by Gillette and so on.
It's not that someone has lowered the intelligence of foreigners.
Just because, foreign capital is not a master key, foreigners are not always victorious generals, don't think of foreigners so smart, when they enter a completely different Chinese market, it is like a swimmer jumping into the Pacific Ocean, trying his best to swim, but he can't see the shore.
From the moment Akio Takeda activated Zhao Wenbin and came to the southern province to compete for the market, Yang Fei had already expected the outcome of the vitality factory.
Takeda Akio, who was not familiar with the Chinese market, thought that Zhao Wenbin was a good hand in the daily chemical industry, but he didn't know that he was just a small official who specialized in pitting people.
Now, Yang Fei only offers a price of 40 million to the vitality factory, whether the other party likes to sell it or not!
With so much money, Yang Fei can set up a branch factory of the same size, why bother to look at other people's faces?
A factory, you sell third-hand goods, and you still want to sell at a high price?
After Yang Fei finished speaking, he looked at Sao Asami with a calm face.
The latter still maintains the flowery appearance when he first came, but he does not have that calmness and calmness.
She shifted her seat uneasily.
It was really because her skirt was too short, it was not Yang Fei's intention, but she did appreciate the indescribable scenery.
"I can't be such a big master, I'm just negotiating on behalf of Mr. Takeda. β
"Shall we take a break for a while?" Yang Fei said lightly, "Perhaps, you should make a call?"