There's a popular NASDAQ slang: any company can be listed, but time will tell the tale.

Any company can go public, but time will tell!

Because it is not paradise there, but the more brutal Colosseum.

Strict regulation and bloody punishment. In addition to the stock exchange and stock exchanges, there are various audit firms, law firms, hedge funds, media, and individual investors......

Ambush in the corner like a poisonous snake, the slightest carelessness of the enterprise, the short-selling agency will immediately attack quickly and tear a piece of meat from you.

The U.S. capital market has experienced hundreds of years of development, but up to now there are only more than 3,000 listed companies, why?

In the past 30 years, there have been 11,820 IPOs on the NASDAQ, but the number of delistings has reached 12,965 in the same period. In the course of the development of the capital market in the past 100 years, more than 30,000 listed companies have been delisted.

The criteria for delisting on the NASDAQ are simple, the stock price must be delisted below $1 for 30 consecutive days. All kinds of short-selling tools are very complete, as long as the broiler is less than one billion dollars, they will be targeted by them as soon as it is listed.

If a $10 share is issued and listed, the short-selling funds will first sell the stock, and then use one to three years to gradually short the stock price below one yuan, such as 0.2 yuan per share, and then buy the stock at 0.2 yuan per share and return the stock.

That's the bloodiest battlefield!

Only the strongest can survive.

Thinking of this, Shen Feng is high-spirited, and as a trillion-dollar boss, he has to stand at the highest peak and accept the worship of all leeks.

"There are two reasons why I do catering: first, from the perspective of the industry, this is an incomparably huge market of 5 trillion yuan, with more than 50 million employees and more than 6 million offline stores. ”

Shen Feng looked at Song Xuan, the founder of Spoon Classroom, who is committed to catering training and brand marketing.

"The second is that in addition to ordinary waiters, although the number of talents with professional skills is about 10 million, there is a 30% turnover rate, and 30% of the stores in the country will be closed and reopened every year. ”

Song Xuan, facing the founder of the million-dollar winner who was in the limelight but was very mysterious, couldn't help but be excited, and recommended himself: "In my opinion, the catering ten years ago was very good, such as big Ya pear, as long as the quantity is large and cheap, someone will pay." ”

"But with the continuous explosion of the mass catering market, the competition in the entire industry is becoming more and more fierce, and now it is not as easy to open a store as imagined. ”

"It seems that the threshold is very low, anyone with money can do it, in a sentence of Guo Degang......"

"The threshold is inside!"

Shen Feng nodded secretly, just like Sister Chic, these are all old rivers and lakes that have melted into the C round, and they have a set of words.

I like to chat with the founders, and it is also a rare opportunity to learn, as an investor, I can get in touch with a lot of unknown insiders.

"First of all, you must know how to choose a location to open a store, and the prime location is most of your life. The second is to select products and find the most suitable category to cut into. ”

"It is also necessary to develop it into a good type of dish, compile it into a distinctive menu, and finally how to attract traffic according to reasonable pricing. ”

Song Xuan saw that Shen Feng was interested, and continued: "Store decoration, lighting design, circulation design, kitchen circulation design, kitchen efficiency management, kitchen inventory management, front and back office process operation and building ......"

"In many cases, after the boss recruits a bunch of people, he finds out that he is a graduate student, but he has to manage a group of waiters who are only at the level of elementary and middle school?"

"As long as there is no good management model, the turnover rate of these employees is very high, and the boss is faced with the problem of finding a good store manager. When I was lucky enough to open a second store, all the hard work had to be repeated. ”

"The spoon classroom is based on these pain points to solve problems, help users learn to cook from 0, and at least help them reach 60 points!"

After listening to Shen Feng, he laughed, it is a good habit not to pretend to be forced.

"From 17 years, the elimination of the entire industry has become faster, and about 5% of the merchants on our platform do not renew their fees in the end because they are dead. ”

"But there are still a lot of brands that can survive, and many people say that catering is not just a good way to choose the right local category?"

"I'm 100% sure that not, and in the end what they can survive is because of their strong operational and management capabilities. ”

After some exchanges, Shen Feng had a good impression of Song Xuan, who was a very pragmatic entrepreneur.

Through cooperation, we are constantly exploring and researching the principle of Goldfinger, why do we lock them, what are the outstanding characteristics of them, and what can I learn?

"I think the lack of schooling is also the key to the slow development of vocational education. Song Xuan said solemnly: "Taking the catering industry as an example, the reason why a good theoretical system cannot be formed is because there is no catering management major in all academic education in China!"

"The spoon classroom is from the consumption upgrade to the talent upgrade, behind the consumption upgrade is the industry upgrade, behind the industry upgrade is the talent upgrade, this is our underlying logic. ”

Shen Feng asked, "Why don't you just do chef training?"

Song Xuan said with a smile: "In fact, there is a trend in the catering industry: service is extreme, and production is efficient. ”

"We were able to solve two pain points: one was called not being able to do it, and the second was called lack of talent. ”

"Lack of talent can be understood as two concepts, the first is called lack of talent, and the second is called lack of talent, which are the pain points of the industry. ”

"The definition of the spoon classroom is divided into two stages, the first stage we will think that we hope to become the first in the domestic catering vocational education. ”

"The second is that in the future, we will eventually become a new blue-collar talent service provider in the catering industry, which is the continuous goal. ”

Shen Feng said seriously: "What do you think are the barriers to vocational education?"

"Curriculum development!" Song Xuan said without hesitation: "But the R&D team engaged in the curriculum needs to be completely isolated from the curriculum teaching team. ”

Shen Feng is very satisfied with this answer, the industry will change very quickly in the future, so vocational education courses must keep up with market changes.

"Take our food delivery class as an example, it will be iterated every quarter, as the food delivery platform and the entire food delivery market, as well as different food delivery strategies in summer and winter......"

"1 to 3 stores are universal knowledge needs, 3 to 20 stores are specialized and chain talent needs, and more than 20 stores are batch talent needs......"

"We mainly use online video + online tools + offline cultivation to help catering enterprises do cultivation ......"

After listening to this, Shen Feng clapped his hands and said: "20 million cash plus the traffic channel of one million winners......"

"I want thirty percent of the shares!"