According to internal grapevine, bilidili has won the title sponsorship of the Spring Festival Gala of the Huaxia Variety Channel, and will use it to promote the instant messaging software developed by his company - WeChat!"

Bilidili spent a huge amount of money to win the title of the Spring Festival Gala, and will launch its open and set foot in the field of instant messaging. ”

"The buckle is shocked, silently stupid, and the nail hurts..... Because..... WeChat is coming....."

"I heard that bilidili spent 2 billion yuan to win the sponsorship of the Spring Festival Gala and related promotions. ”

"Shocked, bilidili has just bitten a piece of meat from the field of video sites, and now it is starting to get involved in the field of instant messaging. ”

"Bilidili is arrogant, and 2 billion is destined to hit the scoop. As we all know, the market in the field of instant messaging has long been occupied by related products such as buckles, and it has reached the level of saturation. Moreover, in recent years, it is not without some giant companies that want to set foot in this field, but they have finally withdrawn. From this, it is known that Bilili's move is doomed to failure. ”

"Bilidili is involved in the field of instant messaging, is this to be a joke with buttons?"

"What do you mean by being inadequate? bilidili will describe the answer to everyone online. ”

"It's coming, it's coming again, and every once in a while, there are certain companies that want to get involved in the market in the field of instant messaging. It's just that one stubble has changed another, and there has never been a product that can compete with the buckle. ”

"Penguins tremble! Buckle tremble! bilidili spent 2 billion yuan, and it is bound to stir up some movement in the field of instant messaging, so I ask you if you are afraid?"

"Bilidili has made a big move, spending 2.5 billion yuan to promote, and will enter the field of instant messaging. ”

"Shocked!bilidili spent 3 billion dollars to promote its development. ”

.......

A few days have passed, and after negotiations between the two parties, bilidili exchanged the corresponding sponsorship title fee and the new variety show "Running Man", a new variety show planned by Wang Shen, for the exclusive title of this year's Spring Festival Gala.

Since this cooperation has just been reached, it didn't take long for various gossip news to spread, all about the news that bilidili named the Spring Festival Gala to promote the instant messaging app WeChat.

After all, bilidili won the title of the Spring Festival Gala, even if bilidili does not disclose the news, the people of Huaxia Variety Channel will also reveal it.

Therefore, it is obviously impossible to avoid leaking rumors.

As a result, all kinds of gossip were overwhelming, and it suddenly caused a lot of movement.

With the addition of various gossip, the title fee for bilidili to win the Spring Festival Gala suddenly became 10 billion, then more than 100 million, then 200 million, and then 2.5 billion.

It is conceivable that as it continues to be passed on, it will start at least 5 billion yuan in the end.

At this time, since all kinds of gossip has been spreading, Wang Shen naturally will not hide it, and has already begun to pay money to all parties to buy traffic publicity.

Wang Shen is a super popular star, and he personally promotes WeChat, which certainly has a certain effect.

However, it is not enough.

It is also necessary to frantically spend money to carry out overwhelming publicity on the whole network, and it is also necessary to send money to major mobile phone manufacturers to promote WeChat in their own mobile phone application market.

In short, either you don't release WeChat, or you go crazy to make money. The ability to use banknotes to promote to the greatest extent.

Only by being caught off guard and other instant messaging apps will they be more likely to break into this market.

If it is soft and soft from the beginning, then the final result will only be targeted by the existing instant messaging software-related companies.

If it was at the beginning of instant messaging software, it would definitely not be so.

But now, this field has long been saturated.

In addition, there are giant companies, and those giant companies will definitely not make similar software bigger.

Therefore, it is difficult to make an instant messaging app at this time.

However, although it is difficult to reach the sky, it is not impossible.

Compared with the bells and whistles of buckles, WeChat has its own advantages.

If nothing else, just say that the operation is simple, and just say that it is more brainless, which is the king to win.

Because, for many people, even one or two more taps on the mobile phone screen is quite troublesome.

Therefore, in the general environment and general trend, only apps that are easy to operate and can solve the corresponding things can be recognized by the public.

In the memory of Wang Shen's previous life, why can WeChat replace the buckle?

If WeChat does not have enough advantages, no matter how big penguin factories promote it, it will not be of much use.

Obviously, WeChat's magic weapon is precisely because it is easier to operate than buckles.

To be honest, the buckle is very simple to operate.

However, WeChat is simpler.

At the same time, the circle of friends retains more privacy compared with the buckle space.

For example, WeChat Moments, it is only when the three parties add friends to each other that they can see each other's messages in the Moments, if they are not friends with each other, then they cannot see other people's messages.

Although it is only a small setting, it is of great use to many people.

As for what the use is, it has to start with the initial promotion of WeChat.

In the memory of Wang Shen's previous life, at the beginning of WeChat, the two functions of shaking and searching for nearby people were brought out and promoted wildly.

And these two functions, coupled with the simplicity of operation, are the key to attracting middle-aged and elderly people.

Shake and search for people nearby, literally nothing wrong.

However, when WeChat was promoting it at the time, it was crazy to hint at some usefulness of these two features.

As a result, many middle-aged and elderly people who couldn't bear the turmoil have joined the WeChat army.

As the popularity grew, so did young people.

Then, WeChat naturally became the mainstream instant messaging software.

This truth is just like the reason why in Wang Shen's memory in his previous life, he was able to survive under the pressure of the penguin factory.

There is a saying, what does silence rely on to stand firm and survive?

Naturally, there are some hints that can make people commotion.

Therefore, in the early stage, Wang Shen also planned to engage in some side-kick operations.

As long as it is within the legal scope of the operation that can absorb users, Wang Shenyi should be rectified.

At this moment, with Wang Shen's answer, WeChat has already been launched.

And in addition to the overwhelming promotion of advertorials, a number of online video advertisements shot by stars of "Wang Shen" were also launched.

In this online video advertisement, I saw a number of celebrities appearing one after another.

"WeChat!"

"All members.

"WeChat!" Yang Xiaoyu.

"WeChat!" Lin Xun'er.

"WeChat!" Fan Wenwen.

.....

"The farthest and closest distance in the world!" Wang Shen.

In this video advertisement, a group of celebrities say the word WeChat under the element of promoting WeChat, and finally Wang Shen holds the mobile phone to show the pattern of the villain standing on the moon and looking at the earth on the opening screen interface, and says the last line.

In order to make this video more stalk and more effective, Wang Shen specially added Fan Wenwen to it.

As we all know, Fan Wenwen has a great contradiction with Wang Shen.

And at this time, he actually promoted WeChat with Wang Shen, who was the spokesperson.

What's going on will inevitably make the majority of netizens discuss, and it can also bring the popularity of WeChat.

Video advertising, just a lot of people, enough cards, is not enough, you need some gimmicks or hot spots to be more popular.

And Fan Wenwen's appearance is a hot spot.

It is conceivable that with the emergence of Fan Wenwen, combined with the contradiction between Fan Wenwen and Wang Shen, it will inevitably cause quite a stir.

A lot of times, with a little hype, there will be many unexpected effects.

.....

As Wang Shen began to build momentum for the launch of WeChat, there were immediately remarks on the Internet that he stepped on WeChat.

"WeChat, an APP that reveals a screen full of inferior quality. A well-known software evaluator said on Weibo on Monday.

"I've downloaded the measured WeChat, I just want to say, what the hell? Just a simple chat framework also wants to make a name for itself in the field of instant messaging?

"I've tried WeChat, compared with buckles, WeChat is a thatched house compared to high-rise buildings, that kind of inferior and tasteless feeling, it's simple. A tech company executive blogged out.

"Nani? Dare to take out such a simple framework to compete with old instant messaging software with many users, such as Buckle? Can you tell me, what are the advantages? Chat? Why can't I chat, and I still have to use your WeChat?" said the president of a technology company on Weibo.

"I'm stupid, I thought it was a tall instant messaging software, it turned out to be just a brain-dead operation interface. I dare to guarantee that this software will hit the streets in a short time. Because, this software is too simple and boring. ”

"WeChat, an unattractive piece of software. ”

"WeChat, a software destined to hit the streets. ”

"I tried WeChat, and I feel that I should continue to use the buckle. ”

"Is bilidili rich and nowhere to spend? It took 3 billion to promote such a simple and inferior software. ”

"What are these two functions for?

"I hope that the relevant departments will intervene in the investigation, and I suspect that the WeChat software wants to attract users with some improper small programs. ”

"To the extreme. Not to mention the simple framework, the only two points of interest are shaking and searching for people nearby, and there are some hints. ”

"WeChat, you tell us, shake it and search the people nearby to make friends?"

"Instant messaging software to the extreme. ”

"The actual test is too naïve, even if you want to use some hint applets to attract users, but can you make the software in your hand a little more serious? Such a simple framework, no matter how much you hint, you can't retain users!"

.......

Perhaps the appearance of bilidili has robbed many people of the cake.

It may also be bilidili's revenue, which makes many people red-eyed.

Therefore, with the people who came out of bilidili, they began to frantically taunt WeChat in meager places.

The success of the major established video sites is due to the fact that they are backed by large enterprises, which makes some people think that it is normal for those video sites to be able to occupy the market.

And bilidili, an emerging video website that does not have a big enterprise platform behind it, how can He De occupy a part of the market? How can He De make so much money?

This makes many people red-eyed and unhappy, and they can't wait for Bilidili to overturn on the spot.

Now, with the opportunity in front of you, how can you not step on it?

Of course, there are not many people who are red-eyed, but compared with the 1.4 billion people in China and the millions of people in an industry, now if you put it on one point and one thing, it will seem that there are many people who are red-eyed.

To be honest, the success of bilidili has indeed made many people in the industry blushing and unhappy.

This situation will occur mainly because the success of bilidili came too quickly, from the launch to a certain volume, and the transformation was smooth in a short period of time.

On the other hand, in addition to the video websites backed by giant companies, other large and small video websites, who is not half dead with ups and downs?

And bilidili, a new website, in a short period of time, has reached the point where it can compete with the three video websites backed by giant companies.

This made many people in the industry stunned and couldn't accept it!

Why?

Why are you bilidili able to live so well?

Even if you develop in bilidili for four or five years, and then have a large amount of venture capital, it will just develop slowly.

But what do you have bilidili?

Nothing, just over a year to rise rapidly.

How to keep many people in the industry or related groups of people in the industry from blushing?

Obviously, the red eyes will only be this group of people, or related companies.

As for the general public, this kind of thing is too far away from them to pay attention to it.

Just when some people were busy stepping on WeChat, Wang Shen posted a Weibo.

"WeChat Jifu Mini Program, Chinese New Year's Eve Draw 300 million grand prizes! I am Wang Shen, I dare to guarantee that the 300 million grand prize is absolutely real." There is nothing that can't be done, only you can't think of it, and the 300 million grand prize is said to be a big deal. Needless to say, I already have two Fu Cards, and if I get three more Fu Cards, I will be able to participate in the lottery of 300 million grand prizes when I make up five of them. ”

At the bottom of the blog post, there is also a small video, which is a small video of Wang Shen using the WeChat scan function to scan the Fu character to get the Fu card outdoors.

At the same time, the Bilidili website also launched related advertisements.

Not only that, but all over the network, the corresponding advertorials have been collectively launched.

Anyway, it's a 300 million grand prize, get rich overnight, live a worry-free life, and go to the pinnacle of life from then on, marry Bai Fumei, drive a Ferrari with one hand, etc., how to fool and come, how to come with gimmicks.

Moreover, every advertorial will be accompanied by Wang Shen's remarks on the authenticity of the 300 million award, so as to dispel the doubts in the hearts of the public.

You don't need to think about whether the 300 million jackpot is real, you just need to think about how to collect 5 Fu cards, and whether you can be lucky to draw the jackpot after collecting.

Moreover, in these advertorials, the remarks that the highest award is more than 100 million are also deliberately disseminated.

In other words, whoever can draw the 100 million grand prize will truly become a billionaire and embark on the pinnacle of life from now on.

It is conceivable that for the general public, tens of millions of awards are already very attractive.

What's more, this kind of jackpot of hundreds of millions?

As a result, with Wang Shen's crazy money burning to promote WeChat, and with the Chinese New Year's Eve, the talk of drawing hundreds of millions of prizes was widely spread.

As a result, the number of WeChat users is in a stage of crazy growth.

This operation directly made the relevant industries dumbfounded again.

This.....

Take out the 300 million lottery.....

Well, you have a reason for it!

Next

Bow down.

.......