Chapter 670: WeChat
All the mobile games developed by one account GM are a decision made by Wang Shen a long time ago.
Wang Shen knows that if the account is not universal, resulting in another game and having to apply for another account, it will be quite troublesome, and it is likely that the game account will be forgotten.
In this case, it is better to set up the entrance of the associated pass for its game products, that is, all game products can be used by one account.
Although after binding a mobile phone number, it is so simple to log in with one click.
However, it is inevitable that there will be a change of mobile phone number.
If you have too many game accounts and want to rebind your game account after changing your mobile phone number, you need to unbind and rebind them one by one.
This time, the whole process will be very troublesome and cumbersome.
And one account can be used for all games, and it will be much easier to bind the mobile phone account accordingly, or change the mobile phone number to rebind.
In this way, it is like using a deduction account to log in to the relevant product.
It's just that Wang Shen has not set foot in the field of instant messaging, so he can only use this relatively stupid method to optimize the experience of players trying out the game.
Of course, because there is no WeChat in this world, Wang Shen has already asked the technology company in his hand to develop the product WeChat.
It's just that the development of this product is simple, but it is difficult to make WeChat successfully occupy the market.
Not to mention the existing various bells and whistles of communication software, it is already an insurmountable mountain to say that buckle buttons.
In Wang Shen's memory of his previous life, WeChat became popular quickly after it was launched, and the main reason was that it relied on the user group and the promotion of mobile.
In addition, its products are relatively simple to operate, relying on the advantages of mobile phone number application binding, and quickly occupied the market of middle-aged and elderly people.
And then coupled with a variety of money-burning promotions, more and more people began to use it.
Finally, it became a mainstream communication software.
In short, WeChat can quickly become popular because it stands on the shoulders of Penguin.
If other companies launch this communication software that competes with the buckle, nine times out of ten it will not only be imitated, but will also be beaten by the penguin and have no power to fight back.
Therefore, even though Wang Shen's company has already developed WeChat, it is not in a hurry to go online.
Because the penguin behind the buckle will not let WeChat, an instant messaging software, occupy the market and compete with it.
As long as WeChat is online, it will inevitably find ways to block it.
Therefore, if you can't make a final decision, you must not blindly launch the WeChat software.
In fact, Wang Shen wanted to launch WeChat, but he didn't want to compete with Buckle in the field of instant messaging.
Instead, they want to use WeChat as a carrier to connect the many products it has launched.
If WeChat is successfully launched, then WeChat will be used as a linked account to log in to its various games and products such as bilidili.
If nothing else, let's just talk about the fact that you can charge money to buy game character skin props, which will be correspondingly much more convenient.
As long as the WeChat wallet has money, you only need to bind the bank card, and you can charge money when you want.
In addition, it will be easier to log in to the account.
However, Wang Shen does not dare to guarantee for the time being that he will be able to gain a firm foothold in the market smoothly after the launch of WeChat.
After all, the emergence of this thing is in competition with many large enterprises.
Since it is competition, then you must have to wrench your wrist.
Therefore, if there is no suitable opportunity, blindly going online on WeChat, you will only be beaten and have no power to fight back.
The arm can't twist the thigh, that's the truth.
However, as the New Year approaches, the opportunity has finally arrived.
And this opportunity is to frantically give money to Huaxia Variety Channel.
As long as you win the sponsorship of the Chinese Spring Festival Gala and advertise WeChat frantically during the interaction before and after the Spring Festival Gala, then it is not without a chance to seize the market.
Of course, it is not enough to just promote one-sidedly, it also needs to have attractive characteristics.
Wang Shen already had an idea about this.
If you really win the sponsorship of the Spring Festival Gala, then take advantage of the situation to launch the WeChat red envelope function, with the help of red envelope rain and mutual sending and receiving red envelopes and other characteristics to attract the public to download and use WeChat.
Again, Wang Shen didn't want to show his strength in the field of instant messaging, he just wanted to use WeChat as a hub to facilitate the development of other industries in his hands.
Now, as long as you are sure to get the sponsorship of the Spring Festival Gala, then Wang Shen will immediately go online on WeChat, and then gain a group of users first by relying on his own popularity and spending money to buy popularity, or advertising on the bilidili website.
Then, during the Spring Festival Gala, the red envelope function and red envelope rain were launched to create another wave of momentum and expand the number of users.
Obviously, whether it is to win the sponsorship of the Spring Festival Gala or the rain of red envelopes, it will be a lot of expenses.
Not to mention the sponsorship of the Spring Festival Gala, let's just say that the red envelope rain in the late Spring Festival will not be able to make waves without one or two hundred million gimmicks.
Moreover, after WeChat was launched, Wang Shen also planned to launch a WeChat Jifu applet.
Use the WeChat scan function to scan the Fu character or add friends to collect virtual Fu cards, collect five Fu cards, and form Five Fu Linmen, you can share 200 million red envelopes at 9 o'clock on Chinese New Year's Eve!
In other words, in order to successfully launch WeChat, Wang Shen already has a plan to make a bloody investment.
It's just that whether it is one or two hundred million in red envelopes or two hundred million in the prize pool of Jifu cards, although Wang Shen's current wealth value can indeed be taken out without too much pressure, it is a little difficult to get the sponsorship of the Spring Festival Gala.
Because in front of Wang Shen, there are a lot of companies that are not bad for money and want to get this opportunity to sponsor.
It's a lot of difficulty.
If it is a bidding competition, Wang Shen will most likely not be able to compete with those who are not bad for money.
So, we have to start thinking about it from other aspects.
For Wang Shen, winning the sponsorship of the Spring Festival Gala is the best way to promote WeChat as soon as possible.
Therefore, you must not miss it.
Otherwise, you will have to wait for another opportunity.
However, looking at it, throughout the year, what kind of opportunity can be like the Spring Festival Gala not only for the whole country, but also for the world?
Moreover, as time goes on, there may be other changes.
Therefore, in Wang Shen's view, the sponsorship of the Spring Festival Gala must be won no matter what.
Although Wang Shen had friction with Huaxia Variety Channel before, in front of business, those frictions can be put aside first.
There is no way, Wang Shen wants to use the Spring Festival Gala of Huaxia Variety Channel to promote WeChat, so he can only choose this.
Who made the cards of the Spring Festival Gala platform big enough?
It's big, it makes sense.
Having said that, the contradiction between Wang Shen and Huaxia Variety Channel originated from the Spring Festival Gala.
At last year's Spring Festival Gala, it was a leader of the Huaxia Variety Channel who unilaterally let Wang Shen get off the car, and the contradiction came from this.
However, with the incident of Wang Shen's yin-yang contract, the leader was also dismissed.
In other words, at this time, the Huaxia Variety Channel has already launched several new stewardship leaders.
In this way, for Wang Shen, it is not that there is no room for operation.
As for how to operate, Wang Shen also already has an idea.
As the saying goes, reluctant children can't trap wolves.
Since the financial resources can't fight those companies that are not bad for money, then we will prescribe the right medicine from other aspects.
Looking at the major programs of the Huaxia Variety Channel, except for the annual Spring Festival Gala, all the other variety shows are a mess.
The dignified Huaxia TV station was beaten by several provincial satellite TV stations.
Even though it has been revised many times, even if a series of variety shows with huge investment have also been launched, they are still beaten by the variety shows of various David TV.
Obviously, Huaxia Variety Channel was slapped in the face by Satellite TV, and it was also holding its breath, and it also wanted to make a big difference.
Therefore, Wang Shen can start from this aspect to achieve a win-win situation.
For Wang Shen, although he can't fight financially, he can find a way to save the country.
For example, use a very interesting variety show planning and the corresponding sponsorship fee of the Spring Festival Gala in exchange for the advertising sponsorship right of the Spring Festival Gala.
Of course, this well-known variety show is naturally not for China Variety Channel, but a "joint production" between bilidili and Huaxia Variety Channel.
At that time, the sponsorship revenue and the advertising revenue of the TV station will be divided between the two sides, and the network broadcast rights and network income will all belong to bilidili.
Among them, Wang Shen can make concessions on TV advertising revenue, and symbolically only take a small part.
The copyrights and the benefits of the network absolutely need to be owned by bilidili.
As for whether the Huaxia Variety Show Channel is willing to exchange, Wang Shenda can release the remarks that he is unwilling here and can cooperate with other satellite TV stations.
For example, cooperating with Shonan Channel, which is already a "first brother" in terms of entertainment, to stimulate Huaxia Variety Channel to make a choice.
Now that the Huaxia Variety Channel is pressed under the feet of various David TV stations and has no sense of existence, it is a very faceless thing.
Otherwise, it will not be revised many times, and it will not launch various variety shows with huge investment, but although there are many actions, there has been no improvement.
As for why it hasn't improved?
It's clear to everyone.
It's not that the Huaxia Variety Show Channel has no market, but the variety shows launched are not good.
If you want to make some movement, you must need a powerful variety show.
And where do the powerful variety shows come from?
That's a good question.
As we all know, all of the variety shows launched by bilidili have achieved good results, and some have even become phenomenal programs.
Therefore, if bilidili takes Wang Shenxin's variety show planning to talk about cooperation with Huaxia Variety Channel.
With Wang Shen's production and quality assurance reputation, how can the Huaxia Variety Channel not be moved if it wants to make some movement?
For Huaxia Variety Channel, it is just the sponsorship of a Spring Festival Gala.
And the other party will also give enough sponsorship fees for the Spring Festival Gala and a variety show planning that has a head.
This kind of business is sure to make a profit!
Obviously, on Wang Shen's side, although this cooperation, Huaxia Variety Channel can make money, but as long as it can be promoted smoothly, he will not lose.
Moreover, if bilidili takes the variety show plan made by Wang Shenxin to talk about cooperation with Huaxia Variety Channel.
In the eyes of others, the company made it.
As for why bilidili was able to cooperate with Huaxia Variety Channel with Wang Shen's new variety show planning that has contradictions with Huaxia Variety Channel, that is a matter between Wang Shen and Bilidil.
In the eyes of others, it may be a matter of Wang Shen's cooperation treaty with bilidili, which can only be watched and watched, and cannot influence bilidili's approach.
In such a situation, how can it be a tragic word?
In order to fight the entertainment industry, some unequal contracts were signed with bilidili?
now
There is no right to speak!
Miserable!
(The previous chapter was eaten a few hundred words by the starting point...... A few hundred words that are critical...... )