Chapter 107 A bookstore that doesn't cross borders is not a good canteen
After the meal, Zhang Xiaolong left with a sentence:
To feel that there is a trend in society now, or a trend in the crowd, like the tide going in a certain direction.
This undercurrent is the most revolutionary thing at the forefront.
"Ignore him, it's like this. Peng Zhixian said to Shen Feng: "I only regard myself as a product manager, and I never think about how to make money, and I am not the same kind of person as us." ”
Shen Feng smiled and said nothing, appreciating the other party's persistence, otherwise there would be no WeChat that changed people's lives.
Because of curiosity for a brief encounter,
As long as the official account does not collect Lao Tzu's wool for the time being,
Love whoever you are!
Returning to the capital, it can be regarded as a full return, and after talking about the situation, Ye Fei let out a long breath and said: "That's good!"
Zhihu is not a problem, the Tencent behind it is too scary, worthy of being the boss, so awesome.
"The next step is to focus on the gaming platform. Shen Feng advised: "A virtuous circle must be formed within three months, and when the time comes, each game will buy 39Y coins." ”
"When the time comes, we will mainly promote a few popular models to form a jump influence, and take the opportunity to launch other advertising information flow services. ”
Ye Fei wrote down, knowing that it would inevitably go public in the near future, his heart was more calm, and every step now was for profit.
The core of Million Winners is simple, deeply cultivate the field of knowledge, and create a comprehensive coverage platform, whether it is Q&A, games, consumption, courses, training, ......
Increase the added value of Y coins in an all-round way.
Send Ye Fei away, the game platform is not an overnight thing, and it will take at least half a year to achieve initial results.
I drove to find Hong Gang, briefly inspected the office environment, and met a team of dozens of people, all of whom have followed the old rivers and lakes for many years.
"The next step is to talk about cooperation with chain education and training institutions. Shen Feng explained: "The first choice is the kind of national chain." ”
"Shall we push a discount card?"
Shen Feng laughed, worthy of Lao Jianghu, and explained: "Y card, 399 per year, can enjoy the lowest discount on all courses. ”
Hong Gang nodded, the gameplay is not new, it mainly depends on the platform's ability to integrate resources, and now millions of winners are in the limelight, and it is not a big problem to win the lowest discount.
"Have you ever thought about doing finance?" said tentatively, "That's the big deal." ”
Shen Feng frowned, understood what Lao Hong meant, and pondered: "Don't want it for the time being, after all, it's just started, and the dimensionality reduction attack hasn't passed yet, at least wait until next year's listing." ”
So it was, Hong Gang was completely relieved, he was afraid of a hot and blind impulse in his head, as if he could save the earth by putting on his pants, and he would definitely pull the egg if he took too big a step.
Finance is not something that anyone can play, if you want to be legal and compliant, at least it is a listed company, and you have to go through various approvals and supervision, and you don't know how much you have paid behind Alipay and WeChat.
"But you reminded me. Shen Feng suddenly laughed and said, "It's time to increase the difficulty of the gold coins." ”
Don't look at the registration of more than 100 million, the daily activity of 40 million, many of them are wool parties, and they will run away if they get a little cheap, these are not high-quality users.
Let Ye Fei increase the difficulty of the game and gradually tighten the number of Y coins, so that players feel that it is not so easy to earn gold coins.
Although there will be a loss of some wool parties, the fewer such people, the better, and now Lao Tzu is not bad for this bit of traffic!
The cost saved, better subsidies, and high-quality users are king.
Thinking of this, he suddenly asked, "What do you think of bookstores?"
"The hardest bone to gnaw!" Although Hong Gang didn't know why the boss asked this, he still said honestly: "There is no big money to spend money, and they are basically dead." ”
Shen Feng nodded, traditional bookstores have been greatly impacted by the Internet, cutting out middlemen's profits, and e-books are rampant, so they may not even be considered a sunset industry.
"Now there are very few pure bookstores, all of which are mixed and matched, selling coffee, light food, and all kinds of cross-border play. ”
"I think the only way to save the entity is to experience, as the so-called cross-border is connection, and we must set off a "culture +" scene revolution. ”
Shen Feng agrees that the transformation of new bookstores often begins with appearance, especially in the past two years, all kinds of most beautiful, high-value, and cross-border adjectives have become the most frequent in bookstores.
It is undeniable that the high appearance of the smashed is indeed an eye-catching artifact, which brings huge attention. However, the degree of conversion between passenger flow and consumers depends on product power in the final analysis.
From coffee and themed restaurants to hotels...... It is even used as a cultural and creative district, a shopping mall and a cinema......
I've played everything I can think of.
"There are a lot of bookstores abroad, after all, people have been paying for knowledge for many years, but they are ...... in China."
Hong Gang didn't know what the boss was thinking, so he suggested: "It doesn't feel good." ”
"What if it's just a social place?" Shen Feng asked rhetorically, "Drink coffee, read books, and chat with fellow practitioners......
"What about book signings, fan meetings, and forced speeches by cultural celebrities?"
"This ......" Hong Gang suddenly realized that the boss in front of him was a local tyrant who was not bad for money, and said with a smile: "Then I have nothing to say." ”
"If that's the case, it's better to be called a bookstore. Various preferential subsidies from the state, shopping malls can talk about the minimum rent and property fees, but the location may not be very good. ”
Shen Feng waved his hand, what prime location does the bookstore want?
"I want to increase the offline experience of millions of winners, mainly in first-tier cities, there are many literary and artistic youth, and I will definitely not only meet the online communication. ”
"Hasn't Zhihu always wanted to build a community?" Shen Feng said with a smile: "As peers, how can we stand idly by?"
Hong Gang gave a thumbs up, ruthless enough!
Poor Zhihu met a local tyrant who was not bad for money,
Death is not unjust!
At this time, Shen Feng finally realized the benefits of having money, any decision to make his own decisions is fine, Lao Tzu spends his own money, who dares to be crooked?
If you take the investor's money, all kinds of tearing and delaying, no matter how good the project is, it can be dragged out.
Since time is the key to grabbing the outlet, Zhihu is definitely not stupid, and he can't do it 100% because he has no money, since that's the case......
I'll help you!
said to Hong Gang: "Continue to expand the team, and the more elites, the better." ”
"Half of them went to talk about education and training, and the other half started running the bookstore, and I will send you the location tomorrow. ”
Hong Gang didn't say a word, the iron army just pointed to where to fight, and the boss asked him to do whatever he wanted, and strategy was not something he needed to consider at all.
Back to the company, Shen Feng began to lock in the location of the future bookstore, there was a golden finger, and soon found twenty, first laid out the six first-tier cities, and then made a name for himself.
The bookstore is only the first step, and there is still a lot of potential to be tapped in this consumption scene, whether it is renting a space or socializing with friends, it is a good carrier.
Not to mention that there's a killer feature......
Sell coffee!