Chapter 108: It's better to ask for others than for yourself

In the next month, I will continue to live a leisurely life of salted fish every day, and watch the daily life that grows steadily every day.

"This is last month's earnings report. Ye Fei handed it to Shen Feng and said, "After deducting all subsidies and operating costs, we will make a profit of 63 million." ”

Shen Feng read it briefly, nodded with satisfaction, it was in vain that Lao Tzu burned more than 200 million, and finally saw the money back.

"Millions of questions are in short supply every day, and appointments have been scheduled for three months. ”

"The daily active users have officially exceeded 60 million, should we raise the price again?"

Shen Feng put down the report, pondered for a moment and said, "Although the local tyrant is not bad for money, let's wait." ”

"When the daily activity breaks 100 million, it will directly rise to 2 million commissions per game, and the answer will lock 1 million, no matter how much it is, it will be in vain. ”

Ye Fei nodded, sometimes the more money the better, the user is used to the rhythm, so keep it normal.

The four answers every day are the peak of traffic, and the hot search can make the gold owner laugh and blossom, not to mention the brand building power that is better than Qutoutiao.

I have to say that the boss is really good at building a brand, whether it is the Prince of Kerr Hu Fang Perfume or the Taobao Golden Iron Triangle, all of them are cash cows.

Millions of winners are even more so, the strongest C position in the proper advertising circle!

The charter is only 8 million, which is not worth Mao for the listed tyrants who casually throw out billions every year.

For example, SAIC has a fixed day every week, as long as it is a new model on the market, it will go on time and on time.

There are more than 3,000 A-share companies alone, and they are all ranked ten years later, not to mention other giants listed overseas......

As long as the high-quality traffic is there, not to mention the two million commissions per game, there is no shortage of three million people.

Not to mention that there are other streams!

Shen Feng saw Ye Fei's excitement, even if the million winners didn't do anything, as long as the daily activity grew steadily, the monthly advertising expenses at least 300 million at the end of the year would be at least 300 million.

Wait for next year's listing......

It's a proper cash cow again.

Send Ye Fei away, he can't go the way of interesting headlines, the stock price has not risen by burning money, Lao Mei is not stupid, can the money earned in the quarterly financial report be distributed to the uncle and aunt?

Xinhua News Agency has repeatedly criticized Qutoutiao, Taotoutiao, Lightning Box, Little Bird, Ant Toutiao and other apps that claim to make money by watching news, not only do they not have journalistic qualifications, but they are all garbage information for hunting for gossip.

The so-called gold coins are even more cheap, not to mention one to one hundred, now it seems to be one to one thousand five?

Mercedes-Benz, BMW, and Audi will look for it as a brand?

I can't afford to lose that man!

The truth is the same as eating and broadcasting, you must go to high-end boutiques, which can attract the sense of identity of local tyrants.

Consumption is always the law of 28,

If you want to make money, you rely on the support of the owner.

The first stage is basically completed, and the rest is the layout, one is the game platform, the other is the bookstore, and it will take at least three or four months to go online.

The Y card is similar, the resources must reach a certain level to be attractive, and the main audience is the white-collar workplace to increase the competitiveness of employment.

When I went downstairs, I rarely came during this time, and Ke'er Hu Fang was not there, so I took a look around and called Lao Song over.

"Title to the end?" Song Yun said with a smile: "It's a pity that the strongest brain is finished this year." ”

Shen Feng pouted, it was not bad before, but the latest season couldn't bear to look at it directly.

"Why don't we shoot one ourselves?" Song Yun suggested: "It's a popular variety show like a threesome." ”

Shen Feng was stunned, he really didn't expect this.

"Affected by the cold winter environment of film and television this year, it is an indisputable fact that the advertising budget of the brand has declined, and it is very difficult for variety shows whose income is very dependent on advertising. ”

Song Yun saw that the boss was tempted, and analyzed: "I heard that some companies used to spend 4 billion yuan a year on marketing, but this year they directly cut it in half, and there are many small and medium-sized brands that have completely given up spending money on advertising and marketing." ”

"In the past, there was money to the head, and less money was invested in the waist, but now the part of the company that is equal to the waist may not choose to invest in variety shows. ”

"I have studied industry reports, and in the first half of this year, there were only 49 new broadcasts, a decrease of 13 from last year, and a lot more than the 62 files the year before last. ”

"The decrease in new variety shows directly led to the downturn in the market in the first half of the year, except for our threesome, there were basically no hits. ”

Shen Feng nodded, don't say it, it's really true. Even the Tucao Conference is barely strong, it seems that there are three or four billion plays, and how much water is in it.

Even Xiaoguo's own people began to complain about the company!

"Taking cosmetics as an example, packaging such as cartons and cartons is just needed for cosmetics, and paper prices have risen this year, and production costs have risen. I heard that at least more than 100 yuan per ton, the carton used to sell for two yuan, but now it is impossible to order eight yuan. ”

"There is also an industry that is close to the people's life of pharmaceutical companies, and the annual sales do not change much, and they still sell eight or nine billion a year without advertising. ”

"Then why do I have to spend money on advertising?"

Shen Feng was silent, and now the brand is investing in a new variety show, which is undoubtedly a gamble. Ideally, only two or three phenomenal programs can be produced a year, and it is impossible to produce more.

Therefore, for the sake of safety, the content will be more inclined to comprehensive N generation and foreign copyright programs. The four provincial satellite TV and the three major video websites are the first choice.

Although it is expensive, it has a low risk factor.

If it is an original program, the success rate of the program will be analyzed from multiple components such as the platform, guests, and production team.

and then forced to sign various VAM agreements......

Even Mr. He's most popular longing for life, Huang Xiaochu, heard that he can't run the bet, and he has to reach a rating of 0.8 within a few episodes.

"The dozens of files on the head alone have already dazzled customers, and many of them can't shoot directly without finding a title sponsor. ”

"You see, even Tencent has to kneel and lick Kerr Hu Fang Edward, which shows that it is too difficult to come out with explosive models, and now it is a proper buyer's market. ”

Song Yun said with a smile: "In that case, wouldn't it be better for us to spend our own money to find a team and completely create a program that belongs to millions of winners?"

Shen Feng laughed, it makes sense!

Instead of naming someone else's, twenty or thirty million can only be mixed up at the beginning and end, why doesn't Lao Tzu come by himself?

It can also pull all kinds of title sponsors, with the current popularity of millions of winners, how many financiers are waiting to send money!

"Gather the best team as soon as possible!" Shen Feng ordered: "Let's spend our own money to get another blockbuster out." ”

Song Yun left with a smile, Shen Feng stood up, there is a golden finger in Lao Tzu Why is he begging for someone?

Do-it-yourself,

Every miller draws water to his own mill!

Now the knowledge game is becoming more and more popular, and it has occupied most of the user's time, looking for seven or eight popular models to come out, soliciting the strongest masters, and on-site PK.

500,000 prize money per game,

Who was Lao Tzu afraid of throwing money?