Lying comfortably on the massage chair for leisure, the reason why I pay attention to the live broadcast field every day is that it is very fun, and the second is that it feels a little bit like a leaf knows autumn.

The consumer market is the vane of all business models, and any outlet does not come out of thin air, but has internal logic.

For example, the popularity of live broadcast is mainly due to the general trend of consumption upgrading, coupled with the rise of short videos and social methods, so it has such huge energy.

In the next five years, at least three years, live broadcast will bring goods to a proper C position!

Others don't say it, after the last time I made my debut, the stock price of millions of winners rose for three consecutive days, and the market value exceeded $40 billion.

Whether it's a celebrity or an amateur, whether it's an entrepreneur or a scientist......

As long as you have traffic, it must be valuable.

Of course, in the past two years, the speed of the plate has been a little unable to keep up with the predators who have gone forward and followed, which is bound to mean diversion for the old head anchors.

What's more, there are celebrities from all walks of life!

Take a look at Lao Ma's Tmall Shopping Festival, and spend money to invite half of the entertainment industry.

Behind the increasingly fierce competition in live streaming, to put it bluntly, it is the dividends of brands and live broadcast platforms. For brands, celebrities entering the live broadcast room is not only an endorsement but also a good thing for bringing goods, fame and fortune.

For the platform, a large fan meeting will bring more traffic and volume. Under the danger of the prosperity of the head anchor, it is destined to be a battlefield of hand-to-hand combat with goods.

Shen Feng closed his eyes and slowly reviewed the past and present lives of the live broadcast, at first the artist was just a guest in the live broadcast room, which was just an online meeting for celebrities in a sense.

Li Jiaqi's live broadcast room once not only sold goods, but also became a new publicity point for celebrities. It seems that as long as you are a guest in the live broadcast room, you can be on the hot search list the next day?

Under the tide of live broadcast e-commerce, the public's pursuit of Internet celebrity anchors is intensifying, and the head V is gradually breaking the circle.

Anchors and celebrities frequently interact, more and more celebrities start live broadcast careers, and the boundaries between anchors and celebrities are becoming more and more blurred.

Especially in the post-traffic era, when traffic has become more expensive and the growth of top anchors has slowed down, brands have suffered from poor traffic conversion and moisture in data......

At this critical moment, the artist made a shining debut, which made the identity of the live broadcast room upgrade again, directly anti-customer-oriented, and began to endorse + sell goods.

Platforms, brands, and celebrities open the era of live streaming 2.0!

Needless to say, Wanli Media itself started as an MCN, although the three major IPs have begun to transform, but there is a fixed threesome every week, and at least two days to interact with fans, and the popularity has not diminished at all.

Especially Edward, most of the time in Europe leisure and entertainment, all kinds of skiing, surfing, watching windmills, beautiful scenery and handsome guys, it's simple.

Douyin fans officially exceeded 100 million,

Kuaishou 90 million,

Hang and beat everything and don't accept it!

Although Keer is busy, she guarantees a short video every day, and even if she doesn't recommend food, she chats with fans and shares her feelings and feelings, which is more real and friendly for die-hard fans who have followed it so far.

Hu Fang is simpler, as long as you go to the opening ceremony, you can open the live broadcast casually, there are stars everywhere around you, fans don't want it!

The three of them are not stupid, traffic is the key, and even internal entrepreneurship is inseparable from fan support, there is no doubt about it.

Millions of winners basically do not look for celebrities, and invite some experts and scholars as guests from time to time, and high-quality courses are the biggest selling point.

Not to mention the luxury time, the real local tyrants have never seen anything, and they are all the masters who spend money to invite big names to hold a meeting at home.

Hipsters are very lively during this time, and they invite the hottest traffic to live broadcast endorsements, with Hu Fang matchmaking, plus Wanli's golden signboard, what big coffee can't be invited?

Thinking of this, Shen Feng smiled, vertical has the benefits of verticality, the idea is simpler and clearer, the audience is clearer, and the goal is more precise.

As long as the specific needs of the target group are met,

The effect is very good!

It's like the Spring Festival Gala and Station B,

Want to get 1.4 billion people to say yes?

God can't do it.

But trying to curry favor with 200 million young people?

It's still okay to put your mind to it.

When he arrived at the club in the evening, it wasn't until he finished swimming that Bao Fan was late, looking at his listless appearance, Shen Feng teased: "The kidneys are not good?"

"Hey, the third wave of the Luckin thunderstorm is here again!"

Bao Fan sighed and said tiredly: "iQiyi, a good future, who to learn from is shorted...... SEC Chairman Publicly Reminds Investors to Stay Away from Chinese Concept Stocks...... Nasdaq Tightens Listing Rules ......"

"After a critical hit, how many CFOs of Chinese concept stocks do you know who resigned and ran away?"

"At least seven CFOs of Chinese concept stocks have changed, including Jiang Zhenyu, CFO of Cheetah Mobile, Wang Jingbo, CFO of Qutoutiao, and Lao Huang ...... of JD.com."

"It's too many to count ten lots!"

Shen Feng nodded, in fact, I have heard it for a long time, what is the signal of the CFO's resignation?

There are not only the negative effects of the recent events of Chinese concept stocks, such as the requirements of enterprises for CFOs, the increased sensitivity of CFOs to risks, but also the factors that have affected their performance due to the epidemic.

CFOs who typically change around the time of earnings release are most likely to lack confidence in the reliability of the data or in the company's future prospects......

I'm afraid of becoming a backstabber!

"On the day of the release of the annual report of Qudian, which transformed into an e-commerce company last month, CFO Yang Jiakang announced his resignation and handed over the worst quarterly report in history, with revenue falling by 54% and stock price plummeting by 20%......"

"Immediately after the resignation of Wu Ting, the CFO of Mushroom Street, the net loss expanded by 37 times, and directly announced the ...... of hundreds of layoffs"

"Six days after the announcement of the financial report of Suntech, the first share of adult online education, CFO Li Yipeng resigned, with a cumulative loss of more than 2.5 billion yuan in four years, and now the stock price has not exceeded two US dollars......"

"The worst thing is Tuniu, which has received a delisting warning from Nasdaq, and its market value has shrunk by 97%......"

drank all the red wine and complained: "The most terrible thing about you is not your resignation, but that these guys are the key Mr. IPO!"

Shen Feng finally understood Bao Bald's worries, he was afraid that Rui Xing's children and grandchildren would be endless?

"Don't worry too much, it's normal to jump ship to a new owner after an IPO highlight. Shen Feng comforted: "As long as you are willing to jump, no matter the salary or position, it will be properly doubled, right?"

"That's what I said, but ......" Bao Fan shook his head and said: "People's hearts are separated from their stomachs, who knows if their buttocks are clean or not?"

Shen Feng nodded, who made Huaxing the FA leader, how many projects have passed through in his hands, if you want to say that there is no dark box operation, you don't believe it!

It's okay if nothing happens, but once something happens, it's to pull out the radish and bring out the mud, and no one can run.

"Don't worry, Huaxing is not deeply involved!" Bao Fan is not stupid, he is afraid that Shen Feng will be too careful, and explained: "At most, I have participated in the listing guidance, and I will collect some money to dredge up some relationships, which is not a problem." ”

"U.S. stocks are an equal partnership, but there will also be performance appraisals, if you meet the standard, you can get the corresponding return, if not, everyone has their own choice. ”

"Many projects have complexes, pursuing to do one and then do the next, to do a small financing, and to pursue a larger-scale IPO ...... the next."

"Lao Yang, who left Qudian, has completed four IPOs in ten years, and the industry involves different fields of intelligent assessment, games, children's entertainment, and consumer finance.