"I think Simba's biggest success is in the complex struggle of several major families in Kuaishou, playing the two classic roles of master and son!"

Ding Wei said seriously: "In the early stage of Kuaishou's development, Internet celebrities had to hold together if they wanted to gain and stabilize their status. Most of the top anchors adopt the master-apprentice system, develop a group of apprentices in a timely manner, and walk the rivers and lakes in the form of a family. ”

"To put it bluntly, it's a guild, but the family is more humane and charismatic. ”

After taking a sip of coffee, he continued: "Youjia Army, Pai Jia Army, Sanda Family, and Simba 818 are known as the four major families, which occupy almost half of the country, and Simba 818 has the strength to beat other families. ”

"I only accepted the first female apprentice at the end of last year, it was this Dandan, who appeared on the screen for the first time, and her fans skyrocketed by 300,000, becoming the popular group pet sister of the 818 family. ”

Shen Feng looked at the photo, the Internet celebrity face that was not thin and thin, what was good?

Simba often appeared in the live broadcast room of his apprentices, unabashedly expressing his praise and dissatisfaction, and successfully established the image of a loving father and strict teacher. And whenever Master disciplines Dandan, there are always 818 fans barrage to protect the short. After coming and going, the family cohesion pursued by the anchor is also there. ”

"Since his debut, he is the son of a farmer, focusing on the self-made tyrant setting, which gives fans a sense of substitution and trust. ”

"When selling goods, I often pretend to fight for the welfare of fans and suppliers, complain about my peers, and even kneel down and beg manufacturers not to sell junk goods......"

"When I was drunk, I cried and shouted several times and couldn't leave the fans, which moved Lao Tie to a great extent!"

Shen Feng pursed his lips, do you need to be so pompous?

"Yes, he is the first actor in Kuaishou!" Ding Wei complained: "How fake and fake the acting skills are, but what can fans do if they eat this set?"

"I have to say that Simba's excellence is not simply to promote the brand, or earn commissions and pit fees. Instead, it sells OEM products, one-stop production and sales, similar to NetEase's strict selection, to build its own supply chain. ”

"The main focus is cost-effective, covering daily use, cleaning and care, clothing and other categories, to meet the low customer unit price market in e-commerce live broadcasts. Now it is frequently cooperating with well-known brands such as Huawei Honor, Midea, and Dior to attract more new customers by improving the tone of the live broadcast room. ”

"You see Dandan's latest live broadcast selling anti-odor coconut shoes and corset Barbie pants, two new products of their own, and tens of thousands of corset Barbie pants are online in seconds. ”

Shen Feng nodded, this guy doesn't seem to be satisfied with Lao Wang selling melons, but wants to be the supply chain of the entire anchor circle. To put it bluntly, he wants to use his own influence to integrate the source of goods and act as a middleman to supply the anchor.

Since last year, there have been many teams on the market that are responsible for connecting merchants and anchors, conducting preliminary screening in the source factory, and then packaging and providing them to anchors with matching tonality.

In this way, the anchor saves a lot of time for product selection, and the factory avoids troublesome processes such as opening stores and occupying pits, which can be regarded as a pain point in the industrial chain.

The vision is very good, and the fan strength of Kuaishou's big anchor should not be underestimated, but if you really think that Kuaishou can't do without the so-called head?

Let's wash and sleep!

"Now that Kuaishou is enough, we must follow the road of Taobao back then. Shen Feng commented: "Savage growth to the bottleneck must be transformed to create a good reputation, just like Tmall now." ”

"As for the trash fish ...... in the past"

"Humph!"

Ding Wei took a deep breath, worthy of being a big man, in just one sentence, the bloody rain and bloody wind rushed to his face!

Standing on the cusp of live broadcasting, in fact, it is not as good as it seems, especially when audience attention becomes a scarce resource, when data traffic becomes a standard to measure the popularity and ability of anchors, brushing fans and sales has long become an extremely lively business.

At seventy, you can brush 100 "machine fans" to watch data in Douyin live broadcast, and the viewing time is as long as 2 hours;

Taobao live broadcast 120 yuan can buy 10,000 machine fans to watch the data;

There are also businesses that specialize in organizing real fans to conduct live broadcasts to brush data, and fans can get a remuneration of 5 cents when they go into the live broadcast room to watch for 1 minute......

These are basic operations, not even unspoken rules.

Recently, a unicorn company and an Internet celebrity anchor organized a poverty alleviation public welfare live broadcast to help sell local agricultural products, and finally sold 500,000 yuan, but the real sales were barely 100,000 yuan.

The rest is all for face engineering, and 80% is brushed.

Some M first raised some anchor accounts with hundreds of thousands of fans, and then signed a live broadcast agreement with the merchant, and only charged a few hundred yuan for each product.

There are also M and Internet celebrity anchors who will first swipe the order and then refund the order, and also charge a commission to the merchant for the transaction amount of the refund. While vigorously lowering the price of the merchant's products, it also signs a seemingly fair guaranteed sales agreement with the merchant.

Hire a water army, second auction goods, and then return up to 50%, and then distribute the remaining low-priced goods through other platforms, and still charge 20% of the share......

A meal of operation as fierce as a tiger,

Merchants are like two hundred and five!

If a M raises 100 Internet celebrity accounts, each account receives 20 orders a day, a single order of 500 yuan can earn 10,000 yuan, and 100 accounts can earn 1 million.

Last year, Sydney, the anchor of a well-known women's clothing store, claimed that the pre-sale of Double 11 had exceeded 100 million, and the sales of single products exceeded 5 million, and the data even exceeded Wei Ya.

But after a live broadcast, the live broadcast was not ended due to a mistake in central control, and the sales of a certain product were reviewed with other staff, and the news was directly exposed: It should be brushed with one hundred orders and one hundred orders!

On the hot search the next day,

The whole network is watching!

Now Luo Yonghao's pit fee is up to 600,000, Li Jiaqi's 23~420,000 is floating according to the commission, and the virtual idol Luo Tianyi Taobao is as high as 900,000.

The brand spends 10 million to let the head anchor bring the goods, and there may be 20 million sales, plus the pit fee and share, it will probably lose 5 million.

It is equivalent to spending only 5 million to achieve 20 million sales and advertising effect.

It's not hard to understand why some people know it, but they still move forward.

Since they are all advertisements, the number of live broadcasts and online viewers is just a hello and hello show.

Of course, the platform is not stupid, after savage growth, now all kinds of strikes have begun, and the mechanism is becoming more and more mature.

The first pot of gold is done,

Who wants to have all over their hands?

Aren't celebrities fragrant?

Sent Ding Wei away, Shen Feng was a little lucky, the live broadcast had become a meat grinder, the giants had left one after another, and the war was about to break out.

Don't look at the scenery of the head, how many Wei Ya Li Jiaqi are there?

Nine out of nine will become cannon fodder, crumbling in the turbulent waves of capital, and if you don't get it, you will capsize immediately.

The maturity of any field is accompanied by bloody rain, just like the survival of the fittest in nature, big fish eat small fish, small fish eat shrimp, and shrimp eat seaweed......

The last few big fish spell out a hegemon,

Standing at the top of the food chain,

This is the truth of the world!