On the way back to the company, Lan Lan sat in the back row of Mu Shang and asked Zhang Yida, who was sitting next to him, "Mr. Zhang, in the next ten years, do you really want to invest 50 billion in the field of entertainment?"

"That's for sure, is this still false?"

Zhang Yida opened the car refrigerator, took out two bottles of mineral water, handed one bottle to Lan Lan, and took another bottle of mineral water and poured it several times.

In May, the weather in the capital began to heat up, and after a few sips of ice water, Zhang Yida felt much cooler.

"Ahri Da Wenyu, have you heard of it?"

Of course, Lan Lan has heard of such a big move that Ahri set up a leading group for the work of big entertainment, and the Internet circle and entertainment industry have been shaken.

Ahri Entertainment has 8 departments, including Ali Pictures, Oneness Group, Ali Music, Ali Sports, UC, Ali Games, Ali Literature, and Ali Digital Entertainment Division.

It can be regarded as fully integrating Ahri's entertainment sector.

I heard that the first president was Yu Yongfu, a ruthless man, who led the Gaode map to complete the overtaking of the thousand-degree map. ”

"Yes, a ruthless man!"

Zhang Yida hasn't finished speaking, it is Ahri Entertainment under the leadership of this ruthless man that has lost more than 10 billion yuan a year, and has become the most serious loss of Ahri.

Until 2019, before Zhang Yida's rebirth, Ahri Entertainment did not have a successful path.

After rotating three presidents, ten core executives, and changing three strategic ideas, 6.4 billion yuan can be burned in one quarter.

Ahri Entertainment has since become a sinkhole!

In addition, Youku also slipped from the first place in the industry to the third, and was overtaken by iQiyi in the corner.

The founder of Xiami Music took the initiative to transfer to another job, and the marketing team of Everyday Music collectively resigned......

The original 10 million DAU plummeted to 500,000 in half a year.

Ahri Entertainment can be said to have done a miserable job, spending a lot of money, and its market position has fallen instead of rising.

I guess Jackma is also very puzzled, burning money and burning me to have the opposite effect?

In fact, Ahri Entertainment's internal management chaos and rampant corruption are the real culprits of all this.

Youku's crazy live broadcast team saw that it was very popular abroad, and made a short video to follow the trend, but it was directly rejected by Yu Yongfu.

Similar examples abound!

Zhang Yida didn't dare to repeat Ahri's old path, in contrast, the penguin's steady and steady play is very worth learning.

"Where's the penguin's entertainment?" Zhang Yida asked again.

Lan Lan thought for a moment and replied: "The pan-entertainment business is called IEG Interactive Entertainment Business Group within Penguin.

Including Penguin Games, Penguin Literature, Penguin Pictures, Penguin Animation and Penguin Esports, plus Penguin Films, Penguin Video and Penguin Music, a total of 8 sections.

Among them, games, literature and music, Penguin is at the forefront of the industry.

Several other sectors are also in the front row of the industry!"

Zhang Yida nodded, compared with Ahri, the layout and development of penguins is more reasonable, and it is developed around IP and the upstream and downstream of the industry.

The top entertainment players in China's Internet industry are Ahri and Penguin, and Qiandu is much weaker, so one iQiyi supports the scene.

"Mr. Zhang, do you mean to follow Ahri or Penguin and invest a lot of money to create a big entertainment group?"

Zhang Yida shook his head with a smile, "We can't imitate it all! We must develop our own "big entertainment" according to our own characteristics.

For example, live streaming, games, and e-sports are part of it, and short videos, animations, and comics are part of it......"

"And what about the 50 billion you said?" Lan Lan asked.

"Most of the 50 billion will be used for investment and industrial layout, and a small part will be spent on content creation. ”

Lan Lan smiled: "Then aren't you painting cakes for others?"

"I don't have it!" Zhang Yida spread his hands, "If Station B wants to have greater development prospects, there must be a father like me behind it!"

……

Meanwhile, in the conference room of Bilibili, the three founders are engaged in an argument.

"Brother Rui, I think Mr. Zhang's strategic concept is still very good, if Station B wants to have better development, it must have a solid backing like him. ”

Li Ni didn't agree with Xu Yi's idea, she said: "Xu Yi have you thought about it, Zhang Yida wants to develop a big entertainment group like Ahri Entertainment and Penguin Entertainment."

He is the Youaiteng who uses station B to benchmark, and in the future, we may become a video playback website for the whole people.

The community atmosphere of Bilibili that has developed for many years will be completely ruined! Bilibili will change from a "small but beautiful" to a mainstream video website on the market. ”

"It's more than that, isn't it?"

Xu Yi scratched his head, "Didn't Mr. Zhang say that the management should be handed over to our original management?"

"Do you believe the words of the capitalists?" Li Ni rolled his eyes, "Is there a time limit for this management power? When will you be purged out, you are still in a state of confusion." ”

"Brother Rui, can you tell me what you think?"

When Li Ni was moving in the cheetah, Chen Rui was her old superior, and later she joined Station B because Chen Rui brought her over, so she respected the other party very much. Now she wanted to hear his opinion.

Chen Rui didn't speak, and he was very entangled in his heart now.

Zhang Yida wants to acquire Station B, and for him, who has long been wealthy, taking the opportunity to cash out a large sum of money is secondary.

He attaches more importance to the big entertainment strategy that Zhang Yida said, and has the opportunity to take charge of a 100-billion-dollar company.

Bilibili's revenue last year was 131 million yuan, and the net loss was 373.5 million yuan.

The reason why the loss is so serious is because Station B is very restrained in commercialization.

Accepting Zhang Yida's acquisition may break the existing community atmosphere of Station B.

Although Zhang Yida said that he would not interfere in the operation, Chen Rui knew that once Station B was integrated into the big entertainment system depicted by Zhang Yida, there would be conflicts and various integrations.

"I don't know!"

Chen Rui sighed and continued: "Let's express our opinions! I will also listen to your thoughts!"

"As long as Mr. Zhang promises not to change the status quo of Station B, I am inclined to accept his acquisition.

Not only us, but also our upstream and downstream comic companies and animation companies will benefit.

With sufficient funds to support creative talents, I think China's comic and animation industries can usher in a new era of development.

In addition, what Mr. Zhang said about promoting the national style culture to the world, which is the point that touches me the most. ”

Xu Yi felt that he was deeply moved by Zhang Yida's feelings, he liked the two-dimensional culture, and also liked the national style culture.

Especially the latter, if he can make Chinese style culture become the mainstream of the world, and even the world's pursuit, he feels that his life will be worth it.

Well, to make outstanding contributions to the revival of Chinese culture! Xu Yi imagined that the history books after him recorded himself in this way.

Chen Rui glanced at him and felt that he was still too simple, and he had always been responsible for the community culture and tonality within Station B.

He is still good at these things, and he can't handle commercial things well.

"Li Ni, tell me what you think!"

Chen Rui looked at his post-85 subordinate, although the other party was young, he was very urban.

After graduating from university, he served as the president of the student union, and after graduation, he rejected offers from many famous companies and chose to set up his own consulting company to provide business management, human resources and investment-related services to technology companies.

Because of his outstanding ability, at the age of 24, he was poached by his own customer, Fu Sheng, the CEO of Cheetah at the time, and became the youngest human resources executive of an Internet company at that time.

From 2012 to 2014, Li Ni experienced the expansion of Cheetah Mobile's team from 4,500 to more than 2,000 people, and finally successfully accompanied Cheetah to the market.

This resume, this ability, is rare among peers!

"I don't think we should sell Bilibili, there is no shortage of investors and development funds at present.

If it is tied to Zhang Yida's big entertainment system, we will lose our independence.

Maybe with the help of Zhang Yida's big entertainment group, station B can go more smoothly and further, but station B is not the original station B. ”

"Why isn't it the original B station?"

Xu Yi objected: "Wouldn't it be better if we signed an agreement with Mr. Zhang, and let him give us five years...... No, ten years of stewardship!"

"He won't sign such an agreement with you!"

Although Li Ni is not yet 30 years old, he has a lot of experience dealing with large Internet companies, and he directly concluded that Zhang Yida would not agree to such an agreement.

"How do you know if you don't try?" Xu Yi said with a smile, "If he doesn't agree, we won't sell the company." ”

"The three of us together still hold 47.9% of the shares, so we don't sell the shares, but sell the A shares of other venture capitalists to Zhang Yida.

In addition, we signed an agreement with Zhang Yida that we will not shake the current management of the company for five years.

Five years later, according to the development of station B and the development of Zhang Yida's big entertainment, we will decide whether to let station B merge with his big entertainment. ”

Chen Rui put forward his own idea to only change the status of the major shareholder of Station B, and the rest will not change.

After five years, it will be decided whether to go or stay according to the situation.

"In that case, it is equivalent to making Zhang Yida a major shareholder who has no say in five years?" asked Li Ni.

"Yes, that's what it means. This not only ensures our right to speak, but also allows us to further observe his big entertainment strategy.

If his big entertainment doesn't develop, we don't need to talk about it, it is estimated that he will not have the face to continue to do it.

If his big entertainment develops, it is not impossible for Station B to merge with them. ”

Chen Rui's thoughts are very complicated, on the one hand, he doesn't want to lose the management right of Station B, and on the other hand, he wants to retain a chance to join the big entertainment system.

"Why bother with all that?"

Li Ni sighed, "Then during the past five years, will we still be listed?"

"It must be listed, why not?" said Chen Rui with a smile.

"Will Zhang Yida agree to our conditions?" Li Ni was very skeptical.

"If you don't agree, forget it!"

Chen Rui smiled bitterly, "This is the one I found that is most beneficial to individuals, companies, and users!"