Chapter 306: Great Entertainment Strategy

"Mr. Chen, let me ask you a question, what is your positioning for the future of Station B?" Zhang Yida asked very seriously.

"Positioning. ”

Chen Rui muttered this word, and said after a while: "To be the largest two-dimensional community in China." ”

"It's already now!" Zhang Yida shook his head and smiled: "I'm asking about the future." ”

"In the future, we will continue to focus on social networking, games, animation, comics, and so on. ”

Zhang Yida sighed in his heart, it is really a Buddhist system, no wonder there are few advertisements on station B and the commercialization is slow.

In the previous life, someone analyzed that the two biggest outlets missed by station B were short videos and live broadcasts.

"Have you ever thought about being China's Netflix or YouTube?"

Chen Rui smiled and shook his head, "Mr. Zhang, your goal is too ambitious." For the time being, we just want to do a good job in the ACG community and maintain the content and community atmosphere. ”

"Station B's animations, comics, and games are all very good, and there is also a national style, have you ever thought about cultural reverse output?"

Chen Rui didn't understand Zhang Yida's words, and asked: "Mr. Zhang, do you mean to export culture to Japan in reverse?"

"Not only Japan, South Korea, but also Southeast Asia! Let Station B go to sea and export Chinese animation, comics, and national culture to the world. ”

Xu Yi, the president of the company, couldn't help but speak, "Mr. Zhang, you are too whimsical!"

game, we can't compare to South Korea. Anime, we can't compare to Japan. What kind of reverse output is it?"

"I see that you have been investing in animation and comic companies for the past two years, in addition to the layout of the upstream, you also have the intention of incubating these companies, right?"

"Yes, content will always be one of the ceilings that shackle the development of Station B. ”

Li Ni, the only woman among the three founders, spoke, she is the company's vice chairman and COO, and has been in charge of the operation of the entire B station.

"It's true that our country's anime is not as good as foreign countries now, but isn't it always catching up?

As a big country, China has been culturally exported by Japan and South Korea.

It's not that I'm angry, it's that I'm really sad to see!"

Zhang Yida continued: "Comics, animation, movies, and games can all be classified in culture.

I think Station B has a great opportunity to revive Chinese culture.

Although our country is now rich economically, it is not yet rich culturally. ”

Li Ni wanted to laugh when he heard this, and said that he was not an angry youth, what is this not an angry youth?

"Mr. Zhang, your idea is still very good, but we really don't have the ability to do this well. ”

Chen Rui is a very pragmatic person, and he will not listen to Zhang Yida say a few words.

He used to be the product leader of Jinshan Poison Tyrant, and served as Lei Jun's right and left hand.

Later, he became the co-founder of Cheetah Mobile, and after Cheetah went public, he left to join Station B.

Although he joined Station B halfway, he is a fan of Station B, one of the 20,000 seed users, and an angel investor of Station B.

It can be seen that he really has feelings for Station B.

"Why don't you have the ability?"

Zhang Yida frowned and said: "In the upstream, comics, animation and other fields, Ruixiang can set up a special cultural investment fund to help Station B incubate."

My short video company has entered North America, Europe and other regions, and the next step will be to enter Southeast Asia, which is very influential among young people in various regions.

If Station B wants to go to sea, it can provide assistance throughout the process. ”

Is it so good? Chen Rui didn't believe that there was a free lunch in the world, and guessed that Zhang Yida must have a plan.

So he said: "Mr. Zhang, if you have anything to say, just say it directly!"

"I want to buy Station B!"

Zhang Yida picked up the teacup on the table, took a sip and said unhurriedly.

"Impossible! We won't sell Bilibili. ”

Xu Yi, a glasses otaku, was the first to jump out, he was the founder of Station B in the real sense, and Chen Rui came in as an investor later.

So the one who has the deepest feelings for Station B is Xu Yi.

"Let's listen to me first, whether it's good or not, I also like Station B very much. If I take the helm of Station B, in addition to bringing more abundant resources to Station B, I will also invest a lot of money to develop the company.

, comics, animation, games, film and television, I have made up for all the industrial chains of station B.

In the next 10 years, a total of no less than 500 billion yuan will be invested in station B!"

500 billion!

Chen Rui was also a little confused when he heard it, and asked: "Mr. Zhang, do you like Station B so much? Internet finance is your main business?"

"Can't people have a little pursuit in life? Internet finance is a tool for me to make money, yes!

Bilibili wants him to be a tool for me to spend money. The Lord of the Rings trilogy is not atmospheric?

Can our Chinese company shoot it? The storyline can definitely be achieved, or even far exceeded, but the special effects can't be reached.

It doesn't matter, we can ask for a special effects team abroad.

It doesn't matter if the box office can't be recovered, as long as I can promote Chinese culture around the world and make Chinese raise their eyebrows, I am willing to pretend to be this B. ”

"Film and television company, does this have anything to do with Station B?" asked Li Ni.

"Yes!" Zhang Yida said with a smile, "After loading B, the box office will not be returned, and the cultural output effect must be achieved!"

Isn't station B a community? It's okay to have a Chinese-style community overseas!"

"Is this interesting? Go around such a big circle, spend so much money, and promote Chinese culture?"

Chen Rui thinks that Zhang Yida's brain circuit is too strange!

"What effect do you think the Marvel series has achieved in addition to making money?" Zhang Yida asked Chen Rui.

"Brainwash the world? Americans save the world?"

Zhang Yida nodded, "Yes! If our country wants to expand its influence in the world, the cultural soft power must keep up. ”

Chen Rui somewhat understands Zhang Yida's thinking, the upstream is to promote Chinese culture Xianxia martial arts, and then the national style animation and comics, and then make these IPs into games and movies and spread them to the world.

To promote these things, the short video platform is also a good carrier, and Station B will follow behind to engage in a national style cultural community.

However, to do this well, there is a lot of resistance from all sides, not to mention anything else, I am afraid that European and American countries will be the first to jump out and make trouble.

There are also movies, even if they are made and made well, it does not mean that if you want to be released all over the world, you can release them all over the world.

"To be honest, Mr. Zhang, I don't see any hope of success in the short term. ”

Chen Rui's evaluation is still very objective, Zhang Yida didn't care, and then said: "It's difficult, but we can't give up!"

In which year was Station B established?2009.

How long has it taken to get to where it is today? Seven years.

I'm still young, only 21 years old, and if I live long enough, I can still fight for this business for 70 years.

That's all a stretch. Let's start with a few small things!

There are tens of millions of young users overseas, and this number only took a year.

In the future, reaching hundreds of millions of users should be a matter of course.

Relying on, station B can promote Chinese, comics, animation, or short movies.

Do things one step at a time!

Chinese comics and animation are not very good now, haven't you been working hard? I think there will definitely be a chance to reach the world's top level in the future.

China now lacks a special kind of cultural self-confidence, and all hope is pinned on Station B. ”

"Mr. Zhang, do you really want to invest 50 billion in the next 10 years?" Xu Yi, an otaku, thinks that Zhang Yida's imagination is still very interesting, and the cultural reverse output is exciting when you think about it.

"That's right, if the series of companies that are Ruixiang, Bangduo, and Shake are developing well enough, I think they may invest more. ”

"Mr. Zhang, I understand that you have a heart of "big entertainment", but Station B also has its own development direction.

As one of the few video platforms in China where the right to manage and speak is still in the hands of the management team, we also have our insistence. ”

Chen Rui continued: "We don't want to be kidnapped by capital, which will ruin Station B and ruin the current community atmosphere. ”

"After Ruixiang acquires Station B, we can continue to hand over the management to you, and we will not interfere in the specific operation work. ”

Zhang Yida's own big entertainment strategy is not indispensable for B stations, stations, game companies, film and television companies, these companies can be built and bought by themselves.

The main reason is that Zhang Yida wants to see what kind of effect the community atmosphere of station B will have abroad?

"Mr. Zhang, I don't know what your valuation of Station B is?" asked Chen Rui.

"$1 billion!"

Ruixiang is also a shareholder of station B, and it is very clear about the financial situation and various operating data of station B, as well as the valuation.

The valuation of the unicorn, Chen Rui is still quite satisfied with this valuation, which is similar to the valuation of the C round of financing they are about to start.

But to sell the company, this made Chen Rui hesitate.

Although he joined Station B halfway, he took it as his life's work to struggle.

At Jinshan and Cheetah Mobile, he was just a co-founder and didn't have much authority.

But at station B, he is really in power. After selling the company, although he could cash out hundreds of millions of dollars, he went from a leader to a part-time worker.

Zhang Yida saw his hesitation and added: "Doushi has completed a $1 billion Series A financing round with a valuation of more than $7 billion.

In my conception, Doushi and Station B are both subsidiaries of Dawen Entertainment Group.

The goal of the big entertainment group is to have a market value of 100 billion US dollars, and the helmsman will be selected from the management of Station B or Douyin. ”

Chen Rui had heard about Doushi's financing, but Doushi was very low-key, and the news was very tightly blocked, so he knew that he had actually raised $1 billion.

This is the A round of financing, which is rare in the world.

Chen Rui glanced at Xu Yi, who was a little moved, and Li Ni, who was expressionless, and said to Zhang Yida:

"Mr. Zhang, this matter is too big! We need to negotiate internally, and we will reply to you as soon as possible. ”

"Yes. ”

Zhang Yida said almost what he should say, whether it is feelings, or Money, or the authority of the future giant company.

If Station B is still unwilling to be acquired, then Zhang Yida will not continue to force others.

Zhang Yida, Lan Lan and the three founders shook hands one by one, and then left Bilibili.