After choosing the store site, paying the rent, and completing the transfer contract, Chen Donghui immediately prepared to decorate.

Since there was no professional decoration company in Qinggang at that time, Chen Donghui directly found a famous Hong Kong shopping mall designer He Jiarong and invited him to come to Qinggang.

After Chen Donghui hosted a banquet at the Moscow Hotel, and talked to him about his business philosophy and the decoration effect he wanted, He Jiarong admired Chen Donghui's idea very much, and promised to complete the design sketch within a week, so that Chen Donghui could see it and then revise it together.

In less than a week, He Jiarong made the design sketch, and after discussing with Chen Donghui, it took another three days to make the final design drawing.

After having the design drawings, Chen Donghui immediately found a construction team from Fujian and asked them to start construction immediately, and it is expected that it will take at least a month to complete the decoration and another month of preparation time before it can officially open.

During this period, Chen Donghui happened to contact those foreign manufacturers to negotiate the matter of bypassing the middlemen and cooperating directly with them.

Although Chen Donghui invested millions of yuan in this Tiancheng electrical appliance shopping mall, he spent a lot of money on the three-year rent paid for one, the design and decoration of the store, and other expenses, and the price of these imported electrical appliances is relatively expensive, often tens of thousands of dollars per piece, so Chen Donghui's remaining millions of dollars are actually not much goods.

Before signing a large order, it is very difficult to convince the manufacturer to supply directly.

However, Chen Donghui has this confidence.

His killer feature is his sales model.

In the whole of China, like this, bypassing the middlemen, directly cooperating with manufacturers, and competing for the market sales model by means of small profits and quick turnover, at least in the home appliance sales market, Chen Donghui is the first person!

Those who have a long-term strategic vision, can definitely see that Chen Donghui's business model will create a huge success in a short period of time, if this business model is promoted, the future of China's home appliance market leader, Chen Donghui is definitely the best choice!

With this belief, Chen Donghui flew to Europe, the United States, Japan, and South Korea in more than a month, because almost all the household appliances that are popular in the Chinese market are from manufacturers in these countries.

With Chen Donghui's efforts, as he expected, many well-known electrical manufacturers are very interested in Chen Donghui's business model, especially his business concept, and are willing to carry out experimental strategic cooperation with him, and most of them are willing to Chen Donghui to pay 30% of the deposit in advance, and they will send the goods directly to Chen Donghui by their first-class suppliers in China, and do not need any guarantee, if they can't sell it, they can also return the goods directly, but the deposit is not refunded.

Although he did not achieve the goal of ordering directly from the first-class supplier, he was barely satisfied with Chen Donghui, which always gave him room to make profits.

He believes that when he has the ability to get large orders in the future, he can definitely open up the channel of direct purchase from the manufacturer!

These manufacturers even include Sweden's Electrolux, the Netherlands' Philips, Germany's Siemens, Japan's Panasonic, Sony, South Korea's Samsung and other famous electrical brands.

After getting these orders, Chen Donghui sighed, but also understood why these manufacturers can develop rapidly, and after entering the 21st century, all of them have become world-famous home appliance brands.

After all, their strategic vision is incomparable to those manufacturers who will decline in the future.

In addition, Chen Donghui also found Changhong, Haier and other famous Chinese home appliance manufacturers, but these manufacturers because of background problems, and there is no precedent for manufacturers to directly supply terminals, and Chen Donghui did not reach an agreement, but they retained the attitude of future cooperation.

However, these well-known domestic home appliance manufacturers can show such an attitude, which has made Chen Donghui very satisfied, and he believes that as long as he forcibly occupies the cake of the home appliance market and lets them see the success of Tiancheng Shopping Mall, they will definitely take the initiative to find Chen Donghui to cooperate!

This day may not be far away!

More than a month later, the renovation of Tiancheng Electric Appliance Mall on Dongxin Street was finally completed.

The design of this mall is outstanding!

The windows are bright and clean, the lighting is moderate, the glass booth is placed in an orderly manner, and a trial area and explanation area are specially opened up, and there are special personnel to explain the use and maintenance of several popular household appliances every day.

In addition, six air conditioners are set up on each floor to ensure that it is absolutely warm in winter and cool in summer, creating a comfortable shopping environment for consumers.

Although this shopping mall, in Chen Donghui's view, cannot be compared with the decoration of those large shopping malls or flagship stores more than ten or twenty years later, but now, it is definitely the most luxurious home appliance shopping mall in Qinggang City!

By the time it opens, the new style of this mall and the low price of home appliances can already be predicted, and it will definitely detonate Qinggang!

In order to create a blockbuster explosive effect, Chen Donghui specially allocated 500,000 yuan for propaganda to advertise on television stations and newspapers, and bought half of the advertising page in the Qinggang Evening News, which has the largest circulation in Qinggang, marking the specific prices of some household appliances that are popular in the market, promising not to increase the price, and carrying out bombardment advertising!

After the advertisement came out, it only took one day, and the Tiancheng Electrical Appliance Mall, which had not yet opened, detonated the entire Qinggang City!

Every day, many people come to Dongxin Street to watch the Tiancheng Electrical Appliance Mall that has not yet been listed, and discuss with great interest the advertisements made by Tiancheng Electrical Appliance Mall, especially the prices of electrical appliances that are clearly marked, whether they are true or bragging.

The majority of people who think that Tiancheng home appliance mall must be bragging about eyeballs,

Because the prices advertised in the newspapers in Tiancheng Electrical Appliance Mall are too low, and those state-run shopping malls have never seen such low prices, and some of them are even lower than the prices of smuggled electrical appliances in informal stores.

However, the advertisement of Tiancheng Electrical Appliance Mall clearly stated that the electrical appliances sold in Tiancheng Electrical Appliance Mall are subject to formal procedures, including the ** provided by the supplier and the tax bill issued by the tax department, and the warranty is strictly in accordance with the date promised on the warranty form.

In addition, Tiancheng Electric also made it clear that anyone who buys any electrical appliances with a total value of more than 1,000 yuan within the Qinggang urban area will be responsible for home delivery free of charge.

Electrical appliances are obviously in short supply of seller's market, Tiancheng electrical appliance mall gives such a low price, but also guarantees genuine products and maintenance, in addition to free home delivery?

It sounds like a joke!

Although most people have a distrustful attitude towards the upcoming Tiancheng Electric Appliance Mall, but after TV and newspaper publicity, during this time, Tiancheng Electrical Appliance Mall has become the most talked about thing in the mouths of Qinggang people.

The pre-publicity effect requested by Chen Donghui has been successful!

People in Qinggang's eight major shopping malls, including the Qinggang Home Appliance Building, which occupies the largest share of the home appliance market, also saw advertisements for Tiancheng Electric Appliance Mall on TV and newspapers, but they all took it as a joke.

Most of them think that a little-known private home appliance shopping mall, in order to attract people's attention, dares to make such a big gimmick, it is simply a clown jumping beam, shameless!

There are also some more knowledgeable people in these eight shopping malls, who carefully read the advertisements of Tiancheng Electric Appliance Mall, and can't help but sweat a little!

Because they know that once Tiancheng Electrical Appliance Mall really fulfills its promise as advertised on them, then Tiancheng Electrical Appliance Mall will undoubtedly sweep the entire Qinggang electrical appliance industry, and they can't compete with Tiancheng Appliance Mall because of their insensitive operation!

Over time, Tiancheng Home Appliance Mall will definitely be able to become the overlord of Qinggang's home appliance market and dominate Qinggang!

However, most of them are soft-spoken, even if they find the murderous aura of Tiancheng Household Appliance Market, they have no strength to fight at all.

The real decision-makers, in the face of such a reformer who is tantamount to a flood of beasts, will be able to compete with Tiancheng Electrical Appliance Mall when they see the fangs of Tiancheng Electrical Appliance Mall clearly and make a counterattack.

In order to build an efficient and high-quality sales and service team, Chen Donghui also advertised in the newspaper to recruit sales and service personnel, and clearly gave a basic salary of 200 yuan plus commission, and there is no upper limit for more sales!

At that time, the average monthly salary of the staff of the administrative institutions in Qinggang was more than 200 yuan, and the monthly salary of the waiters in some shopping malls was only 70 or 80 yuan!

Two hundred yuan plus commission, and more sales, no upper limit of wages, and like those low electrical prices, immediately detonated eyeballs!

Countless people suspect that Tiancheng Electric Appliance Mall continues to brag at the same time, but also can't suppress the impatience in their hearts, and a large number of applicants have come to the recruitment office of Tiancheng Electrical Appliance Mall to apply.

Chen Donghui temporarily appointed Zhou Qing as the personnel manager of Tiancheng Electric Mall, Zhou Mei as the manager of the publicity department, and Fang Mengxia as the marketing manager.

Then, Chen Donghui personally visited the major shopping malls in Qinggang.

Chen Donghui did this for the sound development of Tiancheng home appliance market. Although all major shopping malls scoffed at his upcoming Tiancheng Appliance Mall, Chen Donghui himself understood that after the opening of Tiancheng Appliance Mall, he would quickly occupy their market.

Chen Donghui doesn't want to get too stiff with these home appliance shopping malls.

Chen Donghui is convinced that money is inexhaustible, and it is impossible to do all the business by himself, and entering the home appliance market is just a part of creating a business empire by himself.

If these home appliance malls can understand current affairs, Chen Donghui can communicate with them, and even help them transform to create a win-win situation.

After all, if it creates a situation of vicious competition and a price war, Chen Donghui is certainly not afraid, but after all, these electrical shopping malls have a background of state-owned enterprises.

However, to Chen Donghui's disappointment, his visits to the major electrical appliance shopping malls were all closed without exception!

!!