Chapter 201: Capital Fangs
Luo Jiajia has lived in Diamond Hill since then, and she has not bought a car for the time being, so she needs to choose carefully.
Seeing that Chen Donghui was going to continue to do big business, the game machine hall jointly opened by Shen Xiaojun and Huzi was also making money day by day, and Yang Qingfang, one of the three brothers, couldn't sit still. Although his billiard room also makes money, it can't be compared with Chen Donghui and Shen Xiaojun.
Especially after being rejected by Chen Yaqing in public, although Yang Qingfang didn't show anything on the surface, he still looked very aggressive, but he was very painful in his heart, and he must make something to make Chen Yaqing look at him with admiration.
But what exactly?
Yang Qingfang's business acumen is limited, and the only business he has done for so many years is to open a billiard hall, so it can be said that he has no business acumen at all. Now he has money in his hands, and the development situation of Qinggang is so good, but he just can't think of anything good.
In the end, at the suggestion of Chen Donghui, a poorly managed state-run hotel near Yang Qingfang's old railway station was set up for rent.
Now the passenger flow of Qinggang is very large, many outsiders come to Qinggang to look for business opportunities, open a hotel near the railway station to make money, and open a hotel in addition to a little rent, some maintenance costs, plus the salary of some employees, there is almost no cost.
The most important thing is that there is no need to worry about opening a hotel, Yang Qingfang is absolutely comfortable with it.
So, Yang Qingfang rented this state-run hotel, and according to Chen Donghui's suggestion, he was ready to spend hundreds of thousands of dollars to decorate it to ensure its comfort and hygiene, and in addition to accommodation, he also opened an hourly room to earn money from those young couples.
Of course, Chen Donghui did not tell him that in a few years, all hotels and guesthouses in China would open hourly rooms, and this suggestion was only learned from others.
Xia Lei was a good brother with Shen Xiaojun when he was in Dongjiang before, and now of course he also defected to Shen Xiaojun and opened a game hall with him. In addition, they are also preparing to open a private casino, where they can save money for others to gamble, and they take a cut from it.
Now there are so many legal money-making businesses, but Shen Xiaojun has to earn this illegal money! In view of the last time Shen Xiaojun stabbed someone, Chen Donghui knew that he couldn't control Shen Xiaojun, so he had to let it go.
Zhou Qing only had one acquaintance in Qinggang, Chen Donghui, and he only trusted Chen Donghui, so he helped Chen Donghui take care of business.
After Wang Qian told Chen Donghui that night that she was going abroad to learn bartending, she actually found Chen Donghui to resign a few days later, and told Chen Donghui that she had gone through the resignation procedures, had fallen out with her family, and was about to go to Spain.
She has a college classmate who is currently working in Spain and can connect her with a very good bar where she can learn bartending.
After saying this, Wang Qian wanted to speak and stopped, as if she wanted Chen Donghui to keep her, but Chen Donghui didn't say anything after all, just gave her some blessings, and on the day she left, he was going to see her off.
Three days after that day, Wang Qian boarded a train bound for Beijing and transferred from Beijing to Spain.
She didn't tell her when she left, and certainly didn't ask Chen Donghui to see her off. It's just that after she stepped on the train, she asked Chen Yaqing to send a letter to Chen Donghui, the letter was written in Wang Qianjuanxiu's font, and only one poem was written, Li Bai's "Three Five Seven Words": Enter my lovesick door, know my lovesickness, long and long-term memory, and short and infinite.
Chen Donghui and Chen Yaqing smiled bitterly at each other, and neither of them said anything.
When he got home, Chen Donghui locked the letter in a drawer.
Zhou Mei also knew that Chen Donghui had already lived with Luo Jiajia in Diamond Mountain, and after a short period of sadness, Zhou Mei immediately ignited her fighting spirit, she firmly believed that "there is no corner that cannot be dug up, only the junior who does not work hard", everything is man-made!
In the next month or so, Chen Donghui began the second step of his business empire and entered the home appliance market.
In the autumn of 1990, Huang Guangyu's Gome Electric Appliances had risen rapidly in Beijing, breaking the traditional marketing model in one fell swoop with its reformist posture, savagely occupying half of Beijing's electrical appliance market, and having a tendency to dominate Beijing.
However, the sales scope of Gome Electric is still only in Beijing, and it has not had time to expand to other cities.
At the same time, Suning Electric, which is far away in Nanjing, has just started.
As for Yongle Electric, which later became the third largest appliance chain store in China and became the overlord of Shanghai's home appliances, it has not yet been registered.
As for Qinggang's home appliance market, it is currently completely controlled by the state-owned home appliance shopping mall, and these state-owned enterprises are insensitive in operation, slow in market response, and poor in service attitude, so that their disadvantages are fully displayed, and they are not taken seriously by Chen Donghui at all.
Chen Donghui wants to create a home appliance market, just like Gome Electric Appliances in Beijing, and snatch the cake from these state-owned home appliance shopping malls in the attitude of "flood beasts"!
After fully investigating the market, we finally rented a two-storey store in Dongxin Street, the most prosperous Jinsha district in Qinggang City, with a total business area of nearly 1,000 square meters.
In 1990, China's transition from a planned economy to a market economy was deepened.
In the past, commodities were uniformly allocated by the Ministry of Commerce of the People's Republic of China, and unified purchase and sales were implemented, and what products were produced by factories were supplied on the market, resulting in a one-sided seller's market, and the products needed by the people could not be met at all.
However, this situation has been improved in the past two years, especially Qinggang is one of China's special economic zones, the policy is tilted, the market has been greatly liberalized, so Qinggang has also appeared overseas electrical product suppliers.
In addition, at this time, in Wenzhou and Taizhou in Zhejiang, and in the Chaoshan area of Guangdong, the residents here occupied the geographical advantage of convenient access to the country, and carried out smuggling activities one after another.
At that time, the most common phenomenon in these coastal areas was that smuggling fishing boats, loaded with clothing, household appliances, hardware, and other foreign goods, landed at some remote small wharves along the coast, and then quickly transferred these goods to all parts of the country for sale.
Because of the evasion of high import and export duties and state taxes, the prices of these goods are relatively low, and the prices of some goods are only about 50% of the price of state-run shopping malls!
Chen Donghui knows that although smuggling is illegal, during the period of economic transition, due to the underdeveloped market economy, the demand in the market is greater than the supply, and in particular, the household appliance market is an absolute seller's market, and smuggling is undoubtedly an important channel to meet the demand for goods in the market.
This is also the original sin of these early tycoons.
However, Chen Donghui is unwilling to take the two roads of product supplier supply and smuggled goods, he wants to take the third way!
That is to bypass product suppliers and wholesalers at all levels, and buy directly from the manufacturer!
After market research, he found that the sales channels of China's home appliance market are pyramid-like structures formed through step-by-step agents, and this pyramid has at least three levels, and even reaches four or five levels in some places!
Under this sales system, from the manufacturer to each of the following suppliers will leave a certain profit margin for themselves, layer by layer of price increases, will wholesale the goods to the next level of wholesalers, so that until the sales terminal of the channel - each store, and then sell to consumers at a higher price, the price is naturally high!
Most of the state-run stores use this road, coupled with their insensitive operation, leaving a large profit margin, and the price is of course high.
Although the price of those smuggled goods is low, because there are no formal procedures, state-run shopping malls generally do not dare to accept them openly, so most of these goods are still purchased by suppliers, and then supplied to those small and informal retail stores one by one.
Electrical appliances bought from these retail stores, although the price is cheap, but there are many shoddy products, and the service is very poor, because there is no formal procedures, can not be guaranteed, and most of them are imported electrical appliances, after the break, even a matching parts are difficult to buy, and I don't know who to find to repair!
When you go to a retail store to buy it, the boss of the house has clearly told you that this is smuggled goods, and the low price of the goods that are often hundreds of dollars cheaper than those in state-run shopping malls is also there.
The price of these household appliances is not expensive, a 25-inch color TV costs three or four thousand yuan, which is more than the net income of ordinary people in a year, if it breaks so easily and cannot be repaired, it is really regrettable, there is nowhere to reason!
Therefore, in the case of rampant smuggling, the state-owned electrical appliance market still occupies more than 80% of Qinggang's sales share, and it is a veritable hegemon!
Now Chen Donghui is aiming at this overlord throne!
The reason why he chose the third way, directly from the manufacturer to buy goods is because this can save the intermediate suppliers, wholesalers layer by layer of price increases, although the tariffs to be paid is not a small amount, but compared with the middlemen layer by layer of price increases, the purchase price is already low, and then take small profits and quick turnover, supporting a comprehensive service, those state-owned shopping malls are not opponents at all!
And don't want those smuggled goods, in addition to worrying about the uneven quality of the product, you may also have to bear the crime of tax evasion.
Chen Donghui will certainly reform the lives of those state-owned enterprises in the home appliance market, and inevitably plunder their interests; if he makes a mistake in taxation at this time, it is very likely to cause huge trouble.
If you want to build a business empire, you must not fight for those penny profits, and you must abide by those rules, so as not to be shot by others.
Chen Donghui is ready.
!!