"Old horse, this time is going to make you work hard,"

After Yimin Wangjin went public, Zhang Yida did not immediately return to China and began to inspect the American industry.

"Mr. Zhang, don't worry, I will definitely be very concerned about the development of musical.ly. ”

After Ma Jun became a feudal official, he soon entered the state of work.

Zhang Yida was not idle at the same time as the roadshow for Yimin Wangjin, he was not idle, founded the North American branch of musical.ly in Los Angeles, and recruited dozens of employees, basically setting up the shelf.

This is also in accordance with Zhang Yida's requirements: in the future, Musical.ly the R&D center will be placed in Beijing, and the marketing center will be placed abroad.

Through the transparent glass door of the conference room, Zhang Yida looked at the employees of the North American branch of Musical.ly of all colors who were busy outside the door, and said to Ma Jun:

"The foreign belief culture is completely different from that in China, and we must continue to recruit local employees in the market direction and completely complete the localization of products. ”

Ma Jun nodded, it is true, the locals know the local market best, and after recruiting this group of American employees, Musical.ly quickly discovered many problems that were ignored or not discovered at all.

At the suggestion of the American staff, the North American branch submitted a number of product proposals to the headquarters in Beijing, China.

It is believed that after the product is upgraded again, musical.ly can get better development and attract more users.

"In addition, you don't want to save money, musical.ly injected 100 million yuan, and your marketing team and R&D team will each share half of it.

You must make good use of the 50 million, and spend it on the knife edge to expand musical.ly fame and increase the number of users.

The progress of Douyin in China is also very fast, and the first round of financing will be carried out soon.

After the financing is obtained, a further development fund will be allocated to the North American branch.

So in terms of funds, you don't have to worry about it at all.

Let's do it, put your goals on market expansion, and I'll support you later. ”

Zhang Yida cheered Ma Jun and said, now in the Shake system, the fastest and best development is the North American market.

The North American market is the first step in Shake's overseas expansion, and the success of its development is related to Shake's globalization strategy.

Therefore, all kinds of resources within the company are given priority to the North American branch.

"Well, I will take out some of the money for advertising and various marketing to completely launch the musical.ly brand in North America. ”

Ma Jun will not be stupid to save money, and the speed of development is what Mr. Zhang values most.

Mr. Zhang's financing ability is believed to be further improved after the successful listing of Yimin Netfinance.

Financing is difficult for the young chairman in front of him.

It's good to pay more attention to the market situation and think about how to spend your money efficiently.

Thinking of the praise and pursuit of Musical.ly by the domestic media today, Ma Jun can't help but feel a little fluttering.

Thinking of the supervision of short music videos in various countries in his previous life, Zhang Yida said:

"In addition, there is a problem that needs to be paid more attention to.

musical.ly In terms of user privacy and politics, we must grasp the scale and don't step on the red line.

We were originally a product from abroad, and we were observed by the regulator with a magnifying glass.

The slightest carelessness may lead to the loss of previous achievements. ”

Ma Jun felt that Zhang Yida was too far-sighted, no wonder he had made world-renowned achievements at the age of 20, and he was indeed a young man!

"Good. Mr. Zhang, I will pay attention to these problems. ”

Ma Jun swore to Zhang Yida.

After leaving musical.ly North American branch, Yida Zhang moved to the San Francisco Bay Area in California.

Mr. Huang rented a small office in the city's famous Silicon Valley and recruited a handful of clerks.

The development of Huimin Bicycle North America Branch is not as good as Musical.ly North American Branch. The latter opened an office at the beginning of the year, and after receiving a huge amount of money from Zhang Yida, it quickly moved towards the development from 1 to 100.

Huimin Bicycle is different, it has no foundation in North America at all, and is in the development stage from 0 to 1.

"Lao Huang, what do you think of such a big circle?"

Zhang Yida sat in the office of Huimin Bicycle North America and asked Huang Xiaofeng.

"In the past two weeks, I have visited more than a dozen cities in the United States to examine the field of short-distance travel.

At present, in the United States, several bike-sharing companies have emerged. ”

Zhang Yida was not surprised by Huang Xiaofeng's words.

It has always been a Chinese company that has benchmarked against the United States, and now it is not allowed to be copied by others?

What does this mean? It shows that China has made great progress in the development of the Internet and has begun to export the Internet.

"How are the bike-sharing companies doing?"

If you want to develop a shared scooter business in the United States, you naturally have to know your opponents first.

Although Zhang Yida doesn't think that bike-sharing can develop in the United States, he might as well listen to whether Huang Xiaofeng can bring him some unexpected discoveries.

"Mr. Zhang, you are really a god. These bike-sharing companies have also been developing for half a year, but they have been tepid.

Not to mention that it is like our Huimin bicycle that has swept the whole country, and it is difficult to shrink into a city for development. ”

Before coming to the United States, Huang Xiaofeng told himself that the United States is not suitable for the development of shared bicycles, and must be localized.

Huang Xiaofeng didn't think so at first, thinking that such a simple thing as a bicycle was easy to learn and easy to use, and should be popular all over the world.

But after looking at the U.S. market, I found that it was really not the case.

Huang Xiaofeng told everything he had seen and heard in the past half a month:

"It's true that Americans don't like to ride bikes very much, and a lot of people don't even know how to ride a bike......

In addition, the traffic roads in many cities in the United States are not suitable for bicycles, and there are no bicycle lanes......

Some people ride shared bicycles, but they also come for green travel and fashion.

In short, it is a kind of curiosity psychology that cannot become the norm.

There is no bicycle culture, and there is no environment to rely on to survive and develop. My judgment: bicycle sharing cannot be done on a large scale in the United States. ”

"Hmm...... What do you think of the sharing scooter? Can it be promoted?"

Even if the shared bicycle is not suitable, Zhang Yida will not abandon the American people, and is ready to bring them a more advanced and fun equipment.

"Scooters, I think it's just like bicycles in our country, and a lot of Americans go to school on scooters from a young age.

With this foundation in place, shared electric scooters should soon be accepted by the American people. ”

Huang Xiaofeng didn't resist the electric scooter anymore, he thought it was a child's thing earlier, but the Yankees ate it.

He organized passers-by surveys in several cities in the United States.

The problem is: there is an electric scooter that can be used by unlocking it on the street, purely electric, and can be returned at any time in the vacant area of the street when it is used up.

The scooter is charged $1 per hour and half an hour.

Will you use this kind of service?

Lao Mei's answer is much the same, but she generally likes it.

"I don't think I'll have to go to work and use this scooter to commute every day.

A bus ride is $2.5 and you have to wait more than half an hour.

I've had enough of this slow pace. ”

An answer from a white-collar worker in California.

"It's so cool, I think I'm going to love it.

In fact, I haven't played a scooter in years.

I would definitely not refuse such an environmentally friendly and convenient way to get around. ”

An answer from a passer-by in Los Angeles.

As long as there is no traffic jam and a short trip of several kilometers, then I will definitely give priority to this scooter service. ”

An answer from a certain Wall Street elite in New York.

Huang Xiaofeng really wanted to open Zhang Yida's brain and see how it grew?

How did you come up with such an idea of sharing electric scooters?

Huang Xiaofeng has basically decided that once the scooter project is launched, it will definitely become popular in the United States and achieve major commercial success.

"Mr. Zhang, how do you think we can open up the market in the United States?"

Huang Xiaofeng began to ask Zhang Yida for advice, he knew that Zhang Yida had a lot of ideas, and throwing any one out would benefit people immensely.

Seeing that Zhang Yida is about to return to China, of course he has to dig out more dry goods.

"The kind of competition model in China is certainly not suitable for the United States.

The domestic bike-sharing market has no protection, resulting in an over-competitive market and a chaotic situation that is out of control.

The streets are littered with bicycles and mountains of abandoned vehicles.

In the European and American markets, bicycles are not something that can be put on the table.

Before launching, companies have to draw up a contract with the government, and some restrictions will be added to the process.

We can choose to work with cities and universities to jointly plan service standards and industry rules.

With the partnership license in place, we can keep other competitors out and avoid malicious competition.

There is no need to fight a price war, then our shared scooters will soon be able to balance revenue and enter a state of benign development. ”

Zhang Yida has long made up his mind to make money in the European and American markets.

Free competition does not work in Europe and the United States.

They are all developed countries, who do they look down on?

Therefore, Zhang Yida wants to earn some foreign exchange in the European and American markets, and then feed back to the domestic market.

"It's true, Europe and the United States pay the most attention to contracts and the spirit of contract.

According to Mr. Zhang, we will take the contract city by city, and after winning the contract, we will enter the local market.

In this way, will it be a little slow, or will other competitors preemptively complete the market occupation. ”

The emergence of competitors and the launch of shared electric scooters is certainly inevitable.

For this, Zhang Yida is also mentally prepared and said:

"That's why we have to fight for technology and products!

For each city to carry out cooperative bidding, we must take high-quality products to bid, and win the market with strength.

R&D is a top priority, and we have to get the team of engineers up and running as quickly as possible.

In the future, product research and development should also be put in the first place.

In the European and American markets, it is not a competition for the number of bicycles, but technology and technology. ”