Now Mazda has become a holding subsidiary of Huaxing Group Company, and now the company has changed its door, according to the convention, the company's logo should be redesigned and changed according to the intention of the major shareholder, and the company's management will also be adjusted, so Kanai Seita also mentioned this matter to Yang Jie.

After Ford became a major shareholder, Mazda's logo was changed to the current owl logo, which continues to this day.

Yang Jie didn't care much about this matter, he said: "I really like this owl pattern logo, but if you insist on changing it, I think you just need to fine-tune it." ”

He knew that Mazda's top management also wanted to remind the whole company to make changes by changing the logo, and he would not interfere in this matter.

Speaking of the name Mazda, it is said that the reason why Matsuda took a fancy to this name is because the English word Mazda is closest to the pronunciation of his surname, which means smart, rational and rational in West Asian mythology.

But Matsuda would not have imagined that eight years after his death, Mazda's involvement in the sedan field and the encounter with the rotary engine were considered to be contrary to the above three words, and Mazda would become a paranoid company that was crazy about the rotary engine and did not know how to keep up with the times.

Maybe the founder of Mazda does not follow the trend of the personality of the character, from the name to the car is very capricious, never in line with the current fashion trend, and even some "middle two", or some axes.

In the previous life, other manufacturers were pursuing large space, and Mazda did not lengthen the wheelbase; in order to meet the fuel consumption regulations, when the world's car companies were going turbocharging quickly, Mazda grabbed the natural aspiration and did not let go, and vowed to make a Skyactiv blue sky technology, proving to the world that the self-priming engine can also "air every second", that is, not giving up the self-priming engine technology; this technology house company also has a dedication to art, in order to make a unique "bold red" Other car companies are fighting a price war, only Mazda insists on its own brand value, and it doesn't matter if the car can't be sold, if you don't make a big discount, you can continue to study the rotor if you make some money, which is also very interesting.

In fact, this is also related to the fact that after the Ford Group sold off its shares, Mazda's equity was divided into fragments, because there were too many shareholders, and these shareholders were also very unanimous, their goal was that as long as Mazda could make money, there were very few constraints within the company, and Mazda was indeed a little self-indulgent.

But now Huaxing Group has become the largest shareholder of Mazda Company, and has an absolute controlling stake in this company, Yang Jie is naturally fully supported in technology research and development, but in terms of marketing and design, Huaxing Group Company is to be checked, and this aspect will not be Hu Lai of this holding subsidiary.

Huaxing Group's acquisition of Mazda is also to enrich its automotive product line, and Yang Jie also intends to enable Mazda to provide a full line of automotive products for domestic users.

Zhongyuan Automobile Group Co., Ltd. has more than 40,000 R&D personnel for more than 10 years, and has set up more than 10 R&D centers overseas, and now its annual R&D investment can reach 20 billion US dollars, accounting for about 20% of the total revenue.

In recent years, Zhongyuan Automobile Group Co., Ltd. has established most of the R&D and design departments of auto parts, including engine, transmission system, steering system, braking system, driving system, body accessories and electronic appliances.

Automobiles are the crown of civilian industrial products, and the number of auto parts assembled in the main engine factory alone is usually more than 1,500, and the total number of all parts exceeds 20,000.

During the life cycle of about 10 years, the car needs to experience wind, frost, rain and snow, the heat of summer and the extreme cold of winter.

To a certain extent, the quality of auto parts determines the reliability and stability of the quality of the entire life cycle of the car, and the dependence of this industry on the industrial chain is very high.

After Yang Jie took over Zhongyuan Automobile Company, he initially focused on the core system parts, and the remaining components were purchased from well-known foreign automobile suppliers in order to ensure the quality of the products.

Because many core components of the domestic automobile industry chain needed to be imported from abroad, there was no mature and complete industrial chain at all.

In order to change this situation, in recent years, Zhongyuan Automobile Group has worked hard to establish a relatively complete industrial chain and realize the supply of core components, because it has a large number of patented technologies in its hands and has a very large production capacity, so the profits of Zhongyuan Automobile Group are very high.

At present, the industrial chain established by Zhongyuan Automobile Group Company supplies more than 14 million automobile products every year, including Qiongzhou Automobile Group and Yangcheng Automobile Group, as well as Ford and Mazda.

The concentration of auto parts is very high, before the neon country, eagle sauce, Germany three countries of the world's largest auto parts supply enterprises added up to more than 60, neon country the most, almost more than 20, eagle sauce ranked second, there are more than 20, Germany sent the third, there are more than 10 enterprises.

However, after Zhongyuan Automobile Group Co., Ltd. got up, there were almost a dozen or so enterprises in China, six of which were subordinate enterprises of the group company, and the rest were basically the enterprises under these domestic automobile group companies, which basically relied on the business of the parent company, and ranked generally backward, focusing on non-core areas such as the automobile industry chain and exterior decoration.

In the past, domestic sunroof systems, airbags, chassis systems, lamps, automotive electronics, ESP and braking systems, engine precision parts, automotive assisted driving and other high-tech and value-added fields were monopolized by foreign-funded enterprises, and the market share of domestic enterprises in this area was almost blank.

On the basis of the industrial chain dominated by foreign capital, the development of an independent automobile brand only takes 5 years, but to establish its own core industrial chain of parts and components, it is by no means overnight, overnight, it requires a long-term accumulation and preparation, and domestic enterprises are unwilling to do it.

However, Zhongyuan Automobile Company has persisted for more than 10 years under the strong financial resources and technical patent support of Huaxing Group, and has now established an industrial chain of all core components, accounting for more than 40% of the domestic market share, and several of its parts companies are now ranked in the top 20 or even the top 10.

In particular, automotive electronic products and lamps, motors, etc. are very strong, which is mainly due to the rapid diffusion of a large number of technical patents in the field of semiconductors, communications and aerospace of Huaxing Group to include the automotive field.

Zhongyuan Automobile Group itself has such a huge R&D team, how can its technical strength not be strong!

Huaxing Group has established its own technology patent pool, which is centrally managed by the patent trust company, and the internal subsidiaries are the trustees of the patents, so as to realize the smooth use of the patent rights within the group company, and at the same time seek the commercialization and productization of patents from external enterprises, so as to obtain the maximum profit of patent rights.

This is also because Huaxing Group now has more than 200,000 R&D personnel, and a large number of technical patents are born every year, which is too many and must be centrally managed and used.

The management of Mazda is extremely greedy for these technology patents, and they are very happy to be able to integrate into the system of Huaxing Group this time, and they are extremely willing to take out all the technology patents in their hands and put them in this patent trust management company to achieve the greatest benefits, and at the same time, they can also share such a huge technology patent pool of Huaxing Group, and they also have great confidence that they can launch more and better new automobile products in a short period of time.