Zhang Rixuan in the room didn't respond to me, maybe he was really choked by my words and deeds just now, I knocked on the door again and said: "Then I won't enter your room, just throw the cleaned cockroaches in for you to test, proving that I have indeed helped you do good things, and I have never perfunctory you." ”

Zhang Rixuan said to me in a nervous tone: "No need to test, you take it quickly." ”

"Oh. I answered, raised my hand and threw the cigarette butt wrapped in toilet paper and a half-dead cockroach out of the window.

I said to Zhang Rixuan again: "Now the bathroom can be used, and I guarantee that there is not a single cockroach." ”

"Oh, then you can go back and rest. ”

"It's hard to get a taxi so late. ”

Zhang Rixuan finally walked out of the room again, his long hair was tied up slightly, and he changed into a thicker woolen coat with a houndstooth pattern, holding the car keys in his hand, and said to me: "Then I'll send you back." ”

I stood motionless, of course, to stay on my laurels, for I had promised Lily not to go back to Robben's for the night.

Zhang Rixuan, who had already walked to the door, turned around and asked, "Why don't you leave?"

I sighed and said helplessly, "I can't go to my friend's place today." ”

"What's going on?"

"Alas...... He took a woman back for the night. I lowered my voice, my tone filled with sadness that I had nowhere to go.

"It's been a week, haven't you found a place to live?"

"It's been a busy time, and I've run to Hengdian twice, where is there still time to find a house, besides, how can it be so easy to find a comfortable house for yourself to live in!" I said and looked around the room again, full of nostalgia.

"Then you go to the hotel. ”

"No, how expensive it is to stay in a hotel! I have to save up money to pay off the debt I owe you." I said and sat down on the sofa, lay down again, and directly used my actions and Zhang Rixuan to make it clear that I would live here tonight.

Zhang Rixuan walked back to me, frowned and asked, "What do you mean by this?"

"That's what it means to stay here tonight. After I finished speaking, I responded to Zhang Rixuan with a smile.

After a while, Zhang Rixuan said to me patiently: "Don't let me think you're a scoundrel, okay?"

"I'm a scoundrel, and besides, in order to help you today, the taxi fare cost more than 20 yuan, and I don't even ask you about the money, what's wrong with you letting me stay here for one night. ”

"I'll give you your taxi fare, and I'll book it for you at the hotel, it's always okay, right?"

As soon as I turned over and stood up from the sofa again, I almost faced Zhang Rixuan face to face, and said angrily: "You know, I can't get used to your posture that you can do anything with money, do you think I'm a person who is short of money?...... Tell you, I'm just here tonight, and if you have the ability, you can call the police, just say that I trespassed into the house...... You are a tenant, are you embarrassed to call the police and say that I, the landlord, trespassed into the house, of course you are embarrassed, because you used two stinky money to forcibly occupy the house where I have lived for more than two years, and it is you who are at fault......"

I talked nonsense, but I blocked all the words that Zhang Rixuan could say, just glared at me angrily, and I lay down on the sofa again, putting on a resolute posture of not leaving.

Zhang Rixuan didn't have anything to do with me, she had always been calm and stomped her feet hatefully, and then walked to the door with her handbag.

"Where are you going?" I asked, twisting my head.

"I'll go. ”

"Let's go, don't come back......"

After Zhang Rixuan left, I sneaked into Zhang Rixuan's house, found a set of unused bedding from the cabinet, moved it to the room where I used to live, made the bed, and lived in peace of mind.

……

The next day, I didn't get up until eight o'clock, I didn't have time to buy toiletries, I used Zhang Rixuan's directly, and after quickly solving breakfast at the familiar snack bar downstairs, I hurriedly boarded the bus to the company.

After coming to the company, after attending the regular morning meeting, the manager Liu Ao left me alone, knowing that he cared about the full marketing planning I was responsible for.

Liu Ao asked me, "How is it, do you have the idea of full marketing planning this time?"

I nodded and said, "Well, this time I plan to realize customer value as the core of the plan, this is to strengthen our brand image, I think to achieve customer value first, customers will better realize corporate value for us." ”

"Your idea is not wrong, we have been operating for many years, in the 4P (product, price, channel, promotion) has been very mature, and now officially entered the ranks of the top department stores, what needs to be done urgently is to enhance the image, better realization of customer value is the best means to enhance the corporate image, your marketing ideas are very in line with the strategic needs of our department stores at this stage. ”

I nodded in response, having worked at Polaroid for more than two years, I certainly have my own understanding of the strategic environment in which the company operates.

Liu Ao said: "I will transfer one person from the graphic design group, the engineering group, and the display design team to join the task force to assist you in completing the marketing plan. ”

"Okay. ”

"By the way, I got the news that our biggest competitor, Jumei, will hold a large-scale promotional campaign for our Polaroid Department Store in the near future, and the purpose of doing so is to overdraft consumers' consumption demand in the short term and achieve the purpose of suppressing us in a phased manner. ”

Jumei's shopping malls have large-scale promotional activities at this time, and it doesn't surprise me, this is completely a strategic need, our Polaroid department stores and Zhuomei shopping malls are in the same business district, also focus on the high-end market, the conflict of interest is very intense, and i set up a cabinet in our company, but also let us be in a parallel position with them in the real sense, they feel threatened, naturally to suppress strongly, however, although our Polaroid department stores meet the standards of top department stores, but there are still some gaps with Zhuomei, and there are currently 11 international first-line brands operating in Zhuomei's cabinets, slightly more than us。

I asked Liu Ao, "So is the planning department going to come up with a promotion plan to deal with in the near future?"

"Yes, and as soon as possible, our promotional activities should be done before them, to undermine the strategic intentions of Jumei, although the time is very tight, but we must ensure the effectiveness of the activities, this is a test of the mobility and execution of our planning department, we can only succeed and not fail. After a pause, Liu Ao added, "Because this promotion plan is of great significance, I have asked Li Yang to end his marriage leave in advance, and he will report back to the company tomorrow, and you will complete this promotion plan together." ”

I breathed a sigh of relief in my heart, if Li Yang didn't come back, I really wouldn't be able to carry such an important case alone, but this also shows from the side how important this promotion plan is to the strategic significance of our department store, otherwise Liu Ao would not have ended Li Yang's marriage leave in advance.

Liu Ao took out a document from the drawer and handed it to me, saying: "This is the latest personnel file of Jumei Shopping Center that the public relations department has just gotten in hand, their company's senior management has changed significantly some time ago, you can take this personnel file back and take a look, especially the personnel composition of their planning department should focus on understanding, so as to know yourself and your opponent." ”

I flipped through the personnel file that I had received from Liu Ao, and as soon as I saw the first page, I was shocked, because the new CEO of Jumei, Joy Mall, was someone I couldn't know better!