Chapter 309: Limited Purchase
Zhou Mei's idea made Chen Donghui very interested, and the others began to talk in low voices.
After more than 20 minutes of discussion, Chen Donghui unified everyone's opinions and came up with the final plan: clearly inform customers that due to the sales situation in the past few days is too hot, resulting in insufficient reserves of goods, so in the next few days will be limited to purchase, where customers who have not bought their favorite electrical appliances can get a voucher of varying value, and wait until January 25, it will be fully supplied, and then customers can use this voucher to buy the same electrical appliance at the current marked price, and discount the price marked on the voucher.
This method can allow them to survive the inventory crisis safely, although it will also have a certain impact, but the negative impact on Tiancheng electrical appliances shopping mall can be minimized, after all, the hot sales scene a few days ago is obvious to all, and the inventory problem is understandable, plus the use of vouchers to give concessions, and the lower price is also a killer feature to eliminate the negative impact.
Even if those state-run shopping malls seize this opportunity to attack Tiancheng Electric Appliance Mall, the eyes of the masses are clear, and they will definitely understand in the end.
As for the limited number of each electrical appliance and the price of vouchers, it was mainly proposed by Zhou Mei and Lu Jiyuan, supplemented by others, and recorded by Zhang Kainan, which was immediately determined.
It only took more than an hour for the final detailed plan to be finalized.
After determining the plan, Chen Donghui immediately asked Zhang Kainan to immediately write the plan into an article, on the one hand, it was posted in the mall, and on the other hand, it was faxed to the Huaihai Evening News.
Zhang Kainan has good writing skills, and he quickly wrote the article, and after showing it to Chen Donghui, Chen Donghui made a little modification to a few of them, and asked Zhang Kainan to immediately arrange this matter.
Temporarily to all electrical appliances marked with a limited supply, and then to do a good job of publicity for customers, the workload is too large, and this work is also very difficult to do, Wang Kai proposed to Chen Donghui, simply today on the grounds that the electrical appliances are faulty, need a comprehensive overhaul, close for one day, and reopen tomorrow.
Anyway, there aren't many customers waiting to open the door, so I want them to explain it, and I think you can get understanding.
In addition, with this sufficient time, you can let the news appear in the newspaper, tomorrow morning, after the people of Qinggang get the Huaihai Evening News, they will find this news, so that customers have psychological preparation, and it will be much easier to do propaganda work.
After thinking about it, Chen Donghui agreed to Wang Kai's proposal.
After advertising some time ago, Chen Donghui has established a good cooperative relationship with Huaihai Evening News. When Zhang Kainan faxed the written article to the Huaihai Evening News, Liang Cheng, the editor-in-chief of the newspaper's news department, learned about the incident and immediately realized that this was a very eye-catching material, and immediately arranged for his subordinates to typeset and put the news in a conspicuous position.
Although the news of the temporary closure of Tiancheng Electric Appliance Mall due to electrical reasons made some customers waiting at the door dissatisfied, this was caused by objective factors, and the customers had no choice but to leave.
At the same time, this news was known to the Soviet Red Army.
The two Boss Fan and Boss Chao who went to Tiancheng Electric Appliance Mall to buy refrigerators with large orders were arranged by Su Hongjun, they were the owners of electrical appliance shopping malls in the counties and districts under the jurisdiction of Qinggang City, and they got the order of the big brother of the Soviet Red Army, of course, they came to buy goods.
According to Su Hongjun's idea, since Tiancheng Electric can find other sources of goods to deal with these few days, then send someone to buy up your inventory, and then make an article to slander you, as long as public opinion is biased in the direction that is unfavorable to you, then the following article will be easy to do.
After the two "buyers" arranged on the first day went to place an order, Tiancheng Electrical Appliance Mall closed the door immediately after delivery on the grounds that there was a problem with the circuit, which shows that this seemingly simple trick Tiancheng Electrical Appliance Mall is simply unable to deal with it!
It's okay to close the doors for the time being, and see what new ideas you can come up with!
As long as you open the door, then someone will come to the door to purchase a large order, and it will buy you down! Unless you haven't opened the door for the past few days, then it's just right, you can take the next move.
In this battle, the Soviet Red Army fought very happily, and had the pleasure of shifting thousands of pounds.
That night, Chen Donghui received a call from Guo Fengchun unexpectedly, the boss of Shenghua Electric Appliance Mall is really concerned about Tiancheng Electrical Appliance Mall.
Chen Donghui pressed the answer button and said with a smile: "Good evening, Mr. Guo." ”
"Mr. Chen, it's not easy to laugh at this time. Guo Fengchun teased.
"Hehe, even if the sky falls, there is a tall person to top, can't you be so difficult for yourself?"
"Mr. Chen, I admire you for this alone. Guo Fengchun said, "I'm not kidding you, I know everything about your mall today, and you really have to close the door to deal with it?" Hehe, it's funny to say, a shopping mall that sells things is afraid of others buying things. ”
Chen Donghui was unimpressed by Guo Fengchun's ridicule: "There is no way, I am forced to this step now." It's really hard to say what is going on in this world, and sometimes this seller is really afraid to buy something. ”
"Mr. Chen, what method do you use to deal with it?"
"Mr. Guo, what do you suggest?"
"I, I'm not forced into this, I can't think of any good suggestions, but Mr. Chen, you must be in a hurry, right?"
"Hehe, Mr. Guo, I'll sell you a pass, you wait to see tomorrow's Huaihai Evening News. ”
Guo Fengchun was still unwilling, and said: "Can't you leak it in advance?"
Chen Donghui also played Tai Chi: "Why are you in such a hurry?"
"Okay, then I'll see what tricks you have tomorrow. ”
"Okay, let's see. ”
Early the next morning, the citizens of Qinggang saw the statement of the limited supply of electrical appliances in the Huaihai Evening News, which was accustomed to reading, which immediately caused an uproar among the masses!
On this morning, when the citizens of Qinggang were chatting, seven or eight of the ten topics had to be chatting about the limited supply of the electrical appliance mall, and everyone mainly held two relative views
One of the points of view is that this sales method of Tiancheng electrical appliance mall is really unprecedented, revolutionary, can have such a good sales, and sell out, it is completely reasonable, now take advantage of this opportunity, it is better to get vouchers, to buy in the future, it can be cheaper!
Another point of view is that Tiancheng electrical appliance mall is a three-board axe, in order to attract the eyes of the public, only to engage in such a low-price gimmick, but the price is sold so low, what profit can there be, this can not be supported, to show the prototype, in the future will definitely be the same as the state-owned electrical appliance mall. As for what kind of voucher, who knows what kind of moth it is, it is not credible.
There are also some people who think that Tiancheng Electric Appliance Mall is not a problem with the supply of goods, but offended people, and I don't know what will happen in the future.
All of a sudden, there were different opinions.
Su Hongjun also saw the statement and apology letter of Tiancheng Electric Mall on the Huaihai Evening News in the morning, unlike ordinary citizens, Su Hongjun knew that this was Tiancheng Electrical Appliance Mall's response to his attack!
Originally, Su Hongjun thought that no matter what Tiancheng Electric Mall did, as long as he offered the killer feature of "buying him with a large order", he would definitely win, but he really didn't expect that Tiancheng Electric Mall would be able to come up with the method of "limiting purchases"!
In this way, their own killer feature will not work at all.
Su Hongjun furrowed his brows.
However, regardless of whether he succeeded or not, he still decided to let the state-owned businessmen in the counties under his jurisdiction go to Tiancheng Electric Appliance Mall to buy a try, at least to find out the news.
Chen Donghui sat firmly in the office, he knew that Su Hongjun would never give up, and he resolved his move, and he was sure that he had other combinations to punch him.
Sure enough, Lu Jiyuan came to the office to report to him again.
"Mr. Chen, someone has come to place a big order. Lu Jiyuan said after coming in.
"Didn't we already declare the limit, just explain it to him. Chen Donghui said.
"He's going to buy all of our limited quantities. Lu Jiyuan said again.
Chen Donghui was happy, he didn't expect Su Hongjun to be so persistent, he picked up the newspaper on the table and looked at it carefully, pointed to one of them and said to Lu Jiyuan: "Manager Lu, look here, we have already written that not only is there a limited supply, but also each order is only allowed to buy up to two electrical appliances at most." You take this newspaper and show it to him, and send him away. If they really play so hard, then send more people and buy them in batches, then we will take it. ”
Each order is only allowed to buy up to two electrical appliances, which was added by Chen Donghui temporarily after Zhang Kainan wrote the article and when he gave it to Chen Donghui for revision, it was not discussed at yesterday's meeting. And Lu Jiyuan came to the mall early this morning and started to work busily, and he didn't carefully read the newspaper and the statement posted in the store, so he didn't care about this article, and when he saw that someone was making trouble again, he immediately came to report to Chen Donghui.
With a clear statement in the newspaper, Lu Jiyuan seemed to have gotten the sword of Shang Fang, and happily went downstairs to deal with it.
Chen Donghui made himself a cup of Tieguanyin, then picked up the phone on the desk and dialed the phone number left by Su Wen.
The first batch of goods that Yu Zongxiu found for him was consumed yesterday, and although he bought them in limited quantities today, he also sold a large number of goods, so it was time to ask Su Wen about the progress of that batch of goods.
The phone rang seven or eight times before someone answered the phone, and it was a girl's voice. When Chen Donghui said that he was looking for Su Wen, the girl laughed and asked if it was Chen Donghui. After Chen Donghui replied yes, the girl asked Chen Donghui to wait for a while, and asked Su Wen to call back after a while.
It seems that this girl is Su Wen's best friend, and Su Wen was afraid that it would be difficult to answer the phone at home, so she asked her best friend to answer it on her behalf.
When waiting for the call, Chen Donghui thought of Luo Jiajia again, she had been busy with her foundation work during this time, and the two hadn't seen each other much, so they should go to see her.
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