"Trend partner?"

After listening to Song Yun's report, Shen Feng asked, "Su Mang's new project?"

"In the form of operating variety shows, adding elements of national tide, to put it bluntly, it is new wine in old bottles. Song Yun explained: "Wu Yifan and Wilber Pan, the pot brothers in "New Rap", and Yang Tianbao, who has its own traffic, should not be low. ”

Shen Feng nodded, the trial operation of the hipsters has worked very well, and the daily activity easily exceeds one million, especially in the niche section, and the user stickiness is very high.

"iQIYI is ambitious and wants to create a blockbuster, the director is the vice president and is directly in charge, and the director is Che Che, who is engaged in hip-hop and singer-songwriters. ”

Shen Feng picked up the plan, no wonder Su Mang's girl would find herself, looking at Wu Yifan's makeup photos, this guy is getting more and more fun on the road of pop culture?

After reading it briefly, he asked Lao Song, "What do you think?"

"I don't think there's anything wrong with variety shows themselves, and the opening of paid content, games, online sales and offline experience stores, carnivals, etc., can expand and indeed improve the industrial chain. ”

"Especially with goods, maybe we can really explore a new operation and business model. ”

Shen Feng tapped his fingers on the table, the so-called slow variety show in the past two years has been very popular, compared to the longing life of teacher Huang Xiaochu, it can be regarded as appeasing some of the pain points of urban people.

Celebrities open stores, a small amount of financial support, and all kinds of links need to be solved by themselves......

The routine is not new, but the choice of guests is quite accurate, Wu Yifan's style often becomes a topic of discussion, Wilber Pan has a trendy brand store co-opened with Li Chen, plus the two of them form the pot brothers, to a certain extent, both to ensure professionalism, but also not lack of heat and topics.

In addition, Yang Tianbao's old profession, after all, is a model, and there are also rapper Fox, post-00s Xiaohua Zhao Jinmai, future Wang Yuan and other flying guests joined......

"All store-opening variety shows have fixed routines, and the guests are all arranged trusts. ”

Song Yun said with a smile: "The audience is not stupid, in fact, it is nothing more than a change of scene to chat and be funny, whether it is to go to the countryside with beautiful mountains and rivers or a romantic European town, but the background board is different." ”

Shen Feng nodded, now it is easy and interesting for the audience, it is also an attraction, it doesn't matter whether it is good or not, just like Jiajia's live broadcast, what you enjoy is a simple and happy process.

"The focus of the presentation is on sales and revenue, and I am afraid that it will end up being nondescript. ”

Shen Feng said with some disdain: "Domestic variety shows are all urine, especially in the workplace, at the beginning, all kinds of pretending to be forced to do all kinds of things, and in the end it was all water, and there was no serious dry goods!"

Song Yun saw the boss's rare resentful appearance, and couldn't help laughing: "No way, even if the director team designs all kinds of details, will those big-name stars seriously implement it?"

"For example, how to control the purchase cost in the early stage...... How are the different sizes of each garment and the number of each size determined...... How to drain the promotion ...... in the early days"

"In the end, it must be Meimei who posed a few times in front of the camera, and easily made money, and it was all up to the staff to work blindly......"

Shen Feng laughed, this summary is very incisive!

"The combination of Che Che + Wu Yifan + Pan Wilber is likely to inherit the so-called peace &love spirit of hip-hop. Su Mang was ousted from the stage by Harper's Bazaar, and he must be holding his breath and preparing to make a comeback, slapping his old club in the face. ”

"After all, there are very few such programs in China, and the biggest coffee spot recently is the trend partner, you see?"

Shen Feng understood what Song Yun meant, the traffic of all anchors has made the hipsters start successful, and the next thing is how to make it a hit?

Celebrity endorsements must be indispensable, and you can't let the Prince of Perfume show up for anything, right?

If you want to achieve the best results, you must be able to attract more attention. Maybe a hit is hard to find, but it is absolutely not wrong to aim at the circle, hit the target audience, and cause a wide range of resonance.

"Win the naming right!" Thinking of this, Shen Feng decided: "You go and watch it yourself." ”

"We can't hang ourselves from a tree, let's try iQiyi's water ......"

Song Yun took notes on the boss's instructions and analyzed: "iQiyi has not been idle this year, the mall online collection store is new at the same time, the magic capital has opened a limited-time experience store, and the sneakerCon has held a sneaker trend carnival, and a digital film festival has been held......"

"Ali has Alipay, Penguin has WeChat, Meituan has takeaway, Toutiao has Douyin ......"

"Baidu, the former triumvirate, also has a strong desire to survive. ”

Shen Feng snorted and said disdainfully, "DO YOU THINK AI IS SO GOOD ALLIN?"

"Not to mention the illusory artificial intelligence, even 5G I dare to say that it will not become a climate in ten or eight years, and now it is all bragged by venture capital. ”

"Everything else is nonsense, since we have smashed tens of millions of endorsements, we must not let the director team lead the way!"

Shen Feng instructed: "Each episode must be implanted in a different section of the hipster, and the products must also be promoted to our cooperative brand ......"

"Aren't they trying to focus on the national trend?"

Send Lao Song away and let her go to grind with Su Mang, the two old ladies must have a common language.

Variety shows that have begun to show goods this year, coupled with the live broadcast boom, several major platforms will not be idle, which is a content change born from the wind, and it is also the embodiment of the new consumption trend.

Young people are no longer satisfied with simple selection, but want to be attached to entertainment content, and pretending to be forced must be clear.

But no matter how obvious the attribute of bringing goods is, and how strong the desire for cha fan is, variety shows are programs after all, and entertainment must be ensured.

Otherwise, wouldn't it be good for people to just go straight to the live broadcast?

Forget it, this kind of money is indispensable, especially for new projects, and the daily activity of tens of millions depends on throwing money.

When the time comes, there will be more and more chips in hand, and you will pick up tens of millions of users and then talk about cooperation with well-known trendy brands, which is called confidence.

Finally, WeChat went a wave,

666！

The niche of luxury time is not the same thing as the hipsters, the former wants the tonality of scarcity and preciousness, and the superiority enjoyed by real local tyrants.

A proper 28 consumption theory, or even one percent of people produce 80 percent of purchasing power, which is the core competitiveness.

Hipsters are different, niche is only relative to the mainstream, they need a sense of identity, like-minded friends around them, and a circle of communication.

Once a stable relationship is established, the stickiness far exceeds that of other fields, after all, this is a matter of aesthetics and three views, not a simple matter of cheap or not.

The biggest moat of luxury time lies in money, and the annual membership fee of hundreds of thousands is the biggest threshold.

The moat of the hipsters is a circle difference, not a family, not a family.

In Shen Feng's eyes, MCN is a live broadcast outlet, millions of winners are knowledge outlets, and luxury time and hipsters are ......

Even if it's a niche vertical outlet!

One trick is fresh, eat all over the world.

1.4 billion people, not to mention one percent, is one in 10,000 you can take ......

Hey!

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