"The drunkard doesn't mean to drink!"

Peng Zhixian leaned on the sofa, slowly wiped his gold-wire glasses, and muttered to himself: "It's worthy of playing MCN from scratch, this hand is ruthless enough." ”

"You mean to stand against the feminist fighter?" Xiao Wenhan guessed: "If you want to say that there are indeed many female executives in Wanli, Ding Wei, Song Yun, Dong Xiuwen, Li Nanjun ......"

"Now that even Zhao Keer has started internal entrepreneurship, it is indeed a bit ......"

"It's not just that!" Peng Zhixian waved his hand, put on his glasses again, and analyzed: "He is only twenty-seven this year, a proper post-90s generation, whether it is a live MCN or a million winners, not to mention hipsters, the main consumer is this group of people." ”

"No background...... Pull oneself up by one’s bootstraps...... Three years to achieve a hegemony...... Reaching the pinnacle of life......"

"What's more immersive than a counterattack by a dick of the same age?"

Xiao Wenhan sighed, no way, who makes the family have the ability?

Not to mention the post-90s generation with strong blood, even the so-called gold-collar workers like themselves who are not confused in their forties have a feeling of boiling blood in the face of Shen Feng's strong rise!

The post-60s generation can be said to rely on hard work and simplicity,

70 back policy,

After the 80s, relying on reform and opening up,

After the 90s, we can only rely on the progress of the times,

The future of the post-zero generation is entirely dependent on technology......

Each generation has a generation's opportunities and confusions, and they all say that the next generation is happier than themselves, but in fact?

Complaining is always the weak,

The strong will take advantage of the rules,

conform to the rules,

Even change the rules!

Shen Feng is the chosen son in the hot-blooded and cool article, from poor and white to the pinnacle of life, what is more enjoyable than this character?

"Some people are born to be the protagonist, and they are the ones who stand in the C position!"

Peng Zhixian sighed: "One life, two fortunes, three feng shui, four accumulation of yin virtue and five reading, the ancients did not deceive my generation!"

Xiao Wenhan shook his head, this kind of thing can only be envied, jealous and hateful, isn't he an example of being looked down upon by many people?

Peng Zhixian turned off the live broadcast and asked Xiao Wenhan: "What do you think of the little goose spelling that has just been launched on PCG?"

Xiao Wenhan pulled his thoughts back and analyzed: "The difference with Pinduoduo is that the product is displayed on the homepage in a form similar to the sharing of evaluation content, and there is no option for individuals to buy separately in the purchase details page. ”

The lesson they learned from Pinduoduo is that once they strongly associate "buying together" with "cheap", it will be difficult to wash off the low-price and inferior labels in the future. ”

Peng Zhixian nodded, the group of people in the platform division are not stupid, and the slogan that nothing is happier than buying good things shows all attitudes.

We are not low prices,

But there are good things!

Xiao Wenhan sighed secretly, e-commerce is really still Tencent's eternal pain!

It's not okay to invest billions of dollars in Pinduoduo, and sneak up a copycat version by yourself?

There are no absolute allies in the mall!

"The intention is obvious, or the sinking market. Peng Zhixian saw the thoughts of his old partner and said with a smile: "As long as you open the applet, under the user's brief comment, three high-definition pictures of the product and the purchase link are attached." The purchase praise is exposed as the C position of the product introduction, emphasizing the quality of the product rather than the brand authenticity, which is a typical way of playing for the sinking market. ”

"There is no way, competing for users in the sinking market has become the core of the second half of the Internet to maintain growth in the future, even the giants have to do everything possible to kneel and lick their hearts, and low prices are the biggest killer feature. ”

"I don't agree with this!" Xiao Wenhan suddenly retorted: "Who said that there is no chance for market segmentation?

"It's different!" Peng Zhixian was stunned, as if he remembered something, and said a little tiredly: "The bigger the company, the more complicated the thoughts, even if you have the strength, you can't make a difference." ”

"This ......" Xiao Wenhan opened his mouth, and a thousand words could only be turned into a sigh, yes, good projects abound, but can they really be implemented?

The funds are there,

How much traffic should be,

Talent can be dug with money,

But who will take the lead?

"No one cares about bad projects, good positions are intrigued, all kinds of forces want to get a piece of the pie, not to mention going out to fight, and they are already grateful if they don't fight. ”

Peng Zhixian said disdainfully: "If it weren't for Zhang Xiaolong's bet on one move, our Tencent would have been abandoned by the times a long time ago, and we can only rely on games to eat the old ......."

"Forget it!"

"Say no more!"

Xiao Wenhan was silent, what a bullshit goose fights, and at a casual glance, he is a garbage again.

It is also a couple's outfit of the trendy brand Champion, the little goose spells the spell for 279 yuan, Pinduoduo is 239 yuan, and the hipsters only sell 199, or the original American version!

There is not even a review function, and even after the receipt is confirmed, the only functions are "View Logistics" and "Request a Refund". Just ask: Where do the reviews come from?

Different users enter the homepage at the same time, and the recommended content is exactly the same?

You don't even have a basic recommendation mechanism for thousands of people?

What do you take to fight with others?

Peng Zhixian was also silent, sitting in his position, far more and deeper than Xiao Wenhan saw the inside story.

Putting aside the intrigue, Pinduoduo has basically run through the business logic so far. Eliminate the high cost performance under the brand premium, and share social relations through the fission of social platforms, and finally form a strong purchasing power.

Relying on Tencent's social background and product skills, there are actually many ways to monetize the traffic of Little Goose. But this also means that as a latecomer, it needs the unique advantage of hitting the pain points of consumers.

The interface is more like the combination of Xiaohongshu + Pinduoduo, focusing on planting grass and buying together. Want to use a concise and refreshing page without full-screen stuffed marketing content to enhance the consumer experience?

But I don't know the real feeling of being full,

It is the favorite atmosphere of sinking users.

Go to the hypermarket,

Which isn't a promotional ad flying all over the place?

The content of grass planting is not attractive enough, and social sharing is not low-profile enough......

I want to pretend to be forced and I can't pull off the shelf,

Die or die!

Thinking of this, another sense of powerlessness hits, all say small and beautiful, but how many can persevere?

There is Douban in the front, and Zhihu in the back, I don't know how many players are dead on the knowledge track alone?

The most awesome thing about Wanli is not the business model,

It's not the so-called unique vision,

It's not even bad luck,

In their own opinion, it is a clean power structure!

To put it bluntly:

Lao Tzu alone has the final say,

Don't beep anyone else!

Ten fingers are clenched to hit someone!

Do you say that Yiyantang is not good?

You look at all the cases that have been done.

Which doesn't have a spiritual leader?

Any founding emperor is awesome and coaxing, Wen Ke can govern the country, Wu Ke can calm the world, and there are countless cattle around him......

The further back you go, the more garbage it gets, the traitors are in charge, the harem is on fire, the people are not happy, and it's a mess......

To put it bluntly, the leader is not good enough,

Not domineering enough side leakage,

Can't shake the scene!