Ruipeng is also one of the four giants of pet hospitals, with more than 400 chain hospitals.

In addition to Gaoling and Pate, another giant among the four giants is Ruipai, with more than 300 hospitals, slightly more than Pate.

Gaoling Capital made a strategic investment in Ruipeng last year and has some influence in this company.

Birigi is a well-known pet staple food production company in China, engaged in the research and development, production and sales of a series of cat food and dog food, with more than 400 products, and the sales volume in China's first- and second-tier cities are among the forefront.

This company was also established relatively early, in 2002, it is a small group of domestic pet food that is more outstanding.

Dogfud, as its direct competitor, was founded late, but caught up with the eve of the outbreak of the pet market and quickly left the old company far behind.

There are many reasons for this, but there is only one main one.

In the past two years, Dogford has done a lot of marketing, in addition to advertising in short videos, he also invited Beckham to be the spokesperson.

The way to open the way with money was really cool, and it quickly helped Dogford build a brand.

It is also worth mentioning that Dogfud has created several industry firsts.

"The first pet food company to advertise in short videos"

"The first to start live streaming"

"First to run a TV commercial"

"The first sponsorship of Mango TV variety show"

"First to run a video website ad"

Most of the people who have dogs and cats are young people, especially young people who are willing to spend money on pets.

Short videos, live broadcasts, variety shows, and long videos are the best media to reach young people.

The bullets were fired in the form of advertising money, in exchange for a steady stream of young people placing orders online.

These orders translate into abundant cash flow, which in turn allows Dogford to run more forms of advertising and reach more people.

This is the inevitability of the model running through, the more you invest, the more you earn.

When Doushi and Kuaishou first rose, advertising had very big dividends.

The advertising cost was less than one-tenth of what it is now, but the effect was even better than it is now.

This is because there are always people waiting and waiting for new things, and Douyin and Kuaishou have also made great concessions in the early stage, hoping to let brands taste the sweetness, so as to drive more brands to come to advertise.

Dogfud ate a mouth full of oil in this wave of dividends, and for a while, basically all users of Doushi and Kuaishou will brush up on Dogfud's ads.

A long-legged young lady leads a dog or a cat to appear on camera, filming different funny sitcoms, and at the same time doing anthropomorphic dubbing for cats and dogs.

In the sitcom, the young lady will feed her pet Dogfud's dog food and cat food, and the vests on the dogs and cats are also printed with Dogfud's ogo

The big Internet celebrity on Douyin, the account "Talking Liu Erdou", which has 40 million fans, is actually a cat, and it is also the spokesperson of Dogfud's pet industry, and it is also a signed Internet celebrity of Daya Cultural Creativity.

Of course, the cat's endorsement fee is much lower than Beckham's, but the advertising effect is not bad at all.

Zhang Yida's Zhaoling Liujun is also currently a contracted Internet celebrity of Daya Cultural Creativity, and the young lady who shoots the sitcom is basically a person who uses Daya Cultural Creativity.

This is called the fertilizer water does not flow into the fields of outsiders, and a lot of the massive advertising money spent by Dogford has flowed back into Zhang Yida or Zhao Erya's pockets.

Zhang Yida said that he would not engage in insider trading, but in fact, he was very familiar with this work.

But there are no violations in these companies, and even the shareholders of Pate Holdings, Ruixiang, and Daya Cultural and Creative are happy to see it.

In addition, Dogved also plans to launch a pet raising game with Ruixiang Games, in which Dogved dog food and cat food advertisements are implanted.

It also cooperates with Daya Cultural and Creative Group, and plans to launch a cute pet cartoon, intending to make Dogfud an IP like Want Want.

The advertising firepower is on, and the quality control of its own food safety is also in place.

Zhang Sanshi is relatively clear about these, and he doesn't think that any domestic pet food company can challenge Dogfud.

Other pet food companies are all millet plus rifles, Zhang Yida is good, and he went directly to the nuclear bomb, which can be regarded as a dimensionality reduction attack.

Now the pet food industry is eager to analyze the dissection of Dogford and Pate Holdings, and they all want to learn how to engage in the digital economy.

Zhang Sanshi thought for a while and said: "Ruipeng should be no problem, I have probed Mr. Peng's tone, he should still be willing to make the cake bigger together."

In the case of Birigi, we currently hold 35 shares in it, making it the largest single shareholder. But Mr. Xu is a bit stubborn.

Bi Rui Ji has been looking for CICC counseling to prepare for listing since 16 years, but three years have passed, and it has not been able to go public, and there are many difficulties.

I may be able to persuade him, but I can't guarantee that I will be able to persuade him. ”

Zhang Yida shrugged his shoulders and looked indifferent, "As long as Ruipeng is willing to join in, it doesn't matter if it's better than Ruiji." ”

Zhang Sanshi smiled awkwardly, "Give me some time, I will try my best to persuade you, it's better to join in." ”

The corners of Shen Beipeng's mouth rose slightly, if Bi Ruiji was not merged, he was afraid that he would be pressed to the ground by Pate Holdings, which was about to form a giant, and rubbed it hard.

It was precisely because Zhang Sanshi saw this that he emphasized so hard to persuade Birigi.

Of course, Zhang Yida also saw this, it is human nature to seek advantages and avoid disadvantages, and he will not feel that there is anything wrong with Zhang Sanshi.

Anyway, if Biggi joins in, it can increase revenue and profits, and the capital market will pay for it.

So he nodded and said, "Okay, then it's hard for you Gaoling." ”

Zhang Sanshi first found Peng Yonghe, the boss of Ruipeng, and explained to the latter the lofty ideals and ambitions of Pate Holdings.

Peng Yonghe, who is in his fifties, worked as a veterinarian at Xining Dairy Farm when he was young, and founded Ruipeng Pet Hospital in Pengcheng in 1998.

At the beginning of the new century, the pet market has not been very good, until 2012, Ruipeng opened the first branch in Yangcheng.

In 16 years, Ruipeng, which already has more than 70 pet hospitals, was listed on the New Third Board, and its market value had reached about 3 billion yuan when it was delisted last year.

Peng Yonghe agreed very readily after hearing that Pate Holdings was willing to offer a valuation of $1 billion to Ruipeng and acquire Ruipeng in the form of additional equity.

The boss of Regis has been much more stubborn for a long time, resolutely disagreeing with the merger and insisting on choosing an independent listing.

This made Zhang Sanshi a little unhappy, if you don't sit on the aircraft carrier, you have to hold your little sampan, it doesn't matter if you sink yourself, don't drag Gaoling into the water.

So Zhang Sanshi was coaxed and frightened, and it took the boss's strength to persuade him for a long time.

By the time he replied to Zhang Yida, it had been half a month later.

The two sides roughly took stock of their respective assets, with $5.7 billion on the part of Pate Holdings and $9 billion on Bayer's Animal Insurance.

After a year, in view of the slight increase in Bayer's financial performance, Bayer Animal Insurance has added another $1 billion.

The pet hospital controlled by Gaoling, as well as the acquisition and equity participation of Junbao and other upstream and downstream pet industry chains, totaled 3 billion US dollars.

Ruipeng Pet Hospital is $1 billion, Bregis is $300 million, and the remaining 49 shares of Dogford are valued at $1 billion.

The integration of these industrial sectors into the Pate Holding Group will also swell the valuation of Pate Holdings to $20 billion.