Chapter 270: Why the Hell Are You Playing Low-key?
"Robin Li actually wants to broadcast live?"
Club, Bao Fan looked at the stunned Shen Feng and teased: "The auspicious three treasures in the cross are finally ready!"
Shen Feng is also drunk, what kind of good day is this, Lao Luo, Sister Dong, and now even the elegant and easy-going Li Baidu is going to end up in person?
"There is still half an hour to start, and we will also watch the demeanor of the handsome guy Li in a while. BAO FAN SPECIALLY ASKED THE ASSISTANT TO TAKE OUT THE IPAD AND JOKED: "THE THREE MASTERS WILL MEET LIKE TEACHERS, AND TONIGHT WILL BE THE TOP OF THE FORBIDDEN CITY!"
Shen Feng laughed, just look at it, who is afraid of whom?
Think about it, since the live broadcast took off, many bigwigs have gone into battle shirtless, and the old horse doesn't know how many times the live broadcast has been?
In the past two months alone, Liang Jianzhang, Chairman of Ctrip, Guo Guangchang, Chairman of Fosun International, Chen Xiaodong, CEO of Yintai Retail, Hou Yi, CEO of Hema Xiansheng, Sun Laichun, CEO of Lin Qingxuan, Huang Wei, CEO of Zhuanzhuan, and Li Jing, CEO of Mengjie Home Textiles, ......
Not to mention Luo Fat, who has already sold herself, and Sister Dong, who keeps saying that she wants to be normalized......
But entrepreneurs are not professional anchors after all, God's to God, Caesar's to Caesar, and the entrepreneurs in the live broadcast room are more like walking billboards and the most vivid mascots.
"Coincidentally, Lao Luo is just a weekly live broadcast, and he happened to meet Dong Mingzhu, who participated in the 10th anniversary celebration of Jingdong Gree, and Robin Li is the platform for the energy gathering plan announced by Baidu a few days ago. ”
Bao Fan explained: "Baidu took out 500 million to create 1,000 star anchors, Director Li must make a good start, and now Baidu is going downhill, and the handsome Li who claims to be a gentleman can't take care of pretending to be forced." ”
Shen Feng laughed, the big B of BAT, which was dominating in the past, can now only be reduced to the standard unit used to measure market value in the circle?
Meituan two Baidu,
Pinduoduo two and a half hundred degrees,
Even the million-dollar winner who has just been a year and a half,
I'll be able to make it up right away.
Thinking of this, I couldn't help but be curious: "What is he going to sell?"
"It shouldn't be to bring goods, otherwise I wouldn't have found Fan Deng as a partner. Bao Fan guessed: "It is estimated that it is similar to an interview, Li Baidu, who is usually in-depth and simple, is also the top in the business circle after all, and many people must be curious about pretending to be forced to talk." ”
Shen Feng nodded, Baidu is just a platform, and it has no specific supply chain and products. What's more, Robin Li has been an elegant and humble gentleman for many years, how can literati sell goods?
"The first few Chaoyang still want to play live in the circle of friends, Rebus is even more gearing up, next month Mi new machine will be listed, why do you want Luo Pang to make money if you have money?"
"Don't be in our business district, can't even the high-flying CCTV sit still?"
Bao Fan said sarcastically: "In the past, CCTV News teamed up with Gome to broadcast live for three times, setting a record for the highest sales on the whole network of 500 million yuan in a single live broadcast. Zhu Guangquan, Sa Beining, Kang Hui, and Nigmaiti, four CCTV Boys debuted in the live broadcast room, known as the strongest selling group on the surface. ”
Shen Feng was stunned, he really didn't know.
While chatting, when the time came, Robin Li on the screen was still elegant and easy-going, and he had to keep it really well after the 60s.
Even a few years older than Luo Fat!
The title is called Family Letter, and it is really a conversation mode, and it has exceeded one million onlookers in just ten minutes, and the topics range from teenagers to entrepreneurship and family, and they recall interesting stories along the way......
By the way, secretly put a few links to share the book list!
Bao Fan shook his red wine glass, looked at Li Baidu who was talking eloquently on the screen, and said: "Every time this guy stands on the platform in person, he represents the future direction of Baidu, and even the weight of new business in the group." This time, he put down the shelf and appeared as a mascot, bringing only one ......"
"It's Baidu Live!"
Shen Feng pouted, only now into the game?
It's late!
Looking at the process for a while, although the number of onlookers has exceeded 6 million, in my opinion, the biggest charm of the live broadcast is the immediate response, which can bring uncertainty and interactive happiness to the audience
But until now, Li Baidu, in addition to lightly answering three or five barrage questions, has only interacted with Fan Deng alone throughout the whole process.
How is it different from a traditional interview?
And it's also an unedited show, is it just to see how bland you are when the audience wastes three?
Bai still hasn't completely let go of his personality, and hopes to remain a humble gentleman, this live broadcast will be a school for him as long as he is safe and does not make mistakes
"Did you see the barrage? What kind of factory director is so handsome...... Dialogue of the Wise...... Excellent ...... Lee looks so good when he laughs......"
Bao Fan sneered: "Please criticize the fan circle, right?"
Shen Feng almost squirted out a sip of red wine, coughed a few times, and said: "This live broadcast is a live broadcast in the form of horizontal screen planning with PGC logic, using traditional fixed multi-camera. ”
"This alone can fully show the team's lack of confidence, and they don't even dare to serve the boss as a vertical screen!"
Shen Feng wiped his mouth with a tissue and analyzed: "Both of them take the elegant route, their temperaments are too similar, they can't wipe out sparks at all, and the whole effect can be as warm as water." ”
"I feel that they are all literati, and they are unwilling to put down their subordinates to compete for traffic, market, and sales. Twist and pinch half, what are you pretending to be?"
"Okay!" Bao Fan smiled and leaned back together, giving a thumbs up, worthy of being the boss of MCN, and he was incisive.
Shen Feng shook his head, in all fairness, is Baidu's delivery gene strong?
It has always played the role of a tool, the user comes in with a purposeful need, the platform provides the result, and that's it.
Although Taobao, Kuaishou, and Douyin have different starting points, they have a common basis that they can generate transactions through people, which is the key that Baidu does not have.
To put it mildly:
Baidu's live broadcast to cut education or other knowledge payment fields is better than bringing goods!
Compared with Tencent Alibaba, Baidu's advantage is that it has the search habits of a large number of users. With the increasing number of middle-class users and people's increasing demand for effective knowledge and high-quality content, live streaming can indeed reduce users' time costs and increase the frequency of acquisition, which is a major pain point.
Bao Fan looked at Shen Feng in deep thought, and a smile appeared on the corner of his mouth, you have finally taken the bait!
This guy is good at everything, the only thing is that his personality is too introverted and he is too low-key. As a hot entrepreneurial god, he didn't even have a chance to appear in public?
Don't go live,
You don't even go to CCTV interviews!
Now is not the old era when money was not exposed, I can't wait for everyone to want to be an Internet celebrity, look at other people's old horses, how many times have you toured the country?
Twenty-seven-year-old Forbes tyrant,
The fifth diamond king with a net worth of 100 billion yuan,
Three years of self-made entrepreneurship,
The hottest investment sniper in the business district,
Why are you so low-key?