30 million yuan to get the investment, send Ah Yong to connect with Lao Song, Shen Feng opened the list of industry projects, and finally locked the next target......

Tattoo Killer!

There are more than 600,000 registered users, and they will be won directly.

When I saw the founder Huang Zhiqiang, he was very thin, without the legendary big flower arms, but in a suit and leather shoes, and he looked like a dog.

"I majored in civil engineering at university, and worked as an architectural designer for half a year after graduation. It is said that people who study civil engineering should be civil and wooden, and later did not believe in evil, and the first project of entrepreneurship was called the beauty shopkeeper, what hairdressing, nail art, photography, tattoos, beauty and everything there. ”

Huang Zhiqiang looked at his peers in their early twenties in front of him, he was still a little stunned when he first received the call, and after checking the Internet, he realized that Wanli's Shen Feng was a great boss.

"It was found that the user groups were different, resulting in an embarrassing situation where the product was not up or down. The focus can only be on hairdressing and tattoos with relatively better data......"

"The audience for tattoos is very special, and there are two groups on the platform: tattoo artists and tattoo enthusiasts. Users can make an appointment with a tattoo artist, exchange tattoo experiences, post or browse tattoo designs......"

"From the first day of launch, my positioning is the form of tool + community, where tattoo artists can upload works on the platform, and users can make appointments with tattoo artists. There are a lot of pictures in the community for users to communicate and share......"

"Originally, I wanted to standardize the reservation process and price, but unfortunately it didn't work well. So he changed his strategy and launched a service guarantee plan to tattoo artists, and changed the service fee ......"

Shen Feng has read the research report, 30% of the people in the United States have tattoos, and there is a mature market of billions of dollars every year. In recent years, with the rise of popular culture in China, more and more young people choose tattoos to express themselves, barely reaching a scale of more than one billion.

But domestic tattoo parlors can't even get a license from the industrial and commercial bureau, and can only obtain a business license in the name of beauty salons.

This industry is very closed, still in the era of traditional handicrafts, tattoo artists get customers through word of mouth, only a few platforms have appeared in the past two years, 100% capital blank.

"The tattoo market is offline, and the shops are all operated independently, adopting a small workshop model, which is difficult to achieve large-scale operation. ”

Huang Zhiqiang said honestly: "Domestic consumers' understanding of tattoos often stays on the surface, and they are unable to understand the latest industry trends and knowledge. Therefore, we chose the form of O2O platform. ”

"Not only to build a platform for tattoo artists and consumers to meet the information exchange needs of both parties, but also to become a communication community that provides opportunities to showcase their works and communicate with their peers. ”

took out the BP made in a hurry, in fact, it was just a few pieces of paper, afraid that the big boss would dislike it, and nervously introduced: "The homepage takes the display of high-quality tattoo artists as the entrance, and users can directly select their favorite tattoo artists and view their works, and contact them through the platform to complete all the transactions of tattoos." ”

"We have a dedicated content operation team to provide users with information ...... such as tattoo knowledge popularization and trend news"

"This section is called Demand Square, which is a demand matching platform where users can initiate demands, publish their own works and dynamics on it, and interested tattoo artists can contact users and complete transactions. ”

Shen Feng thought while looking at it, tattoos, like nail art, are highly personalized and non-standard items, and the biggest difficulty lies in how to solve the problem of recommendation?

If you want to use the O2O platform to cut into the market and make the entire industry Internet, those fools who come up and shout to subvert the industry from the bottom up have long been dead.

The second problem of O2O is customer retention, and it is possible that users will bypass the platform to trade after learning about the tattoo parlor through the platform. The reason why tattoo artists are smart is that they don't make a profit by drawing commissions from trades.

Tattoo artists can use the platform to display their works for free, or they can pay an annual fee of 4999 to enter the platform and enjoy further communication and transactions with customers.

Huang Zhiqiang even promised to recommend ten high-quality tattoo orders for merchants who paid to settle in within a year to ensure their income during the settlement period, which is more vertical.

There are very few startups on the same track, and the entry points are also varied, such as theme communities in subcultural fields such as rock, roller skating, graffiti, off-road, parkour, etc., as a gathering place for offline activities and sales channels.

Wenle focuses on businesses and provides upstream equipment, tattoo training and other services.

The tattoo circle is mainly to build an online social platform for tattoos......

Two or three trash fish,

It's all rubbish!

10 million investment, to put it bluntly, is just to enrich the ecological diversity of hipsters, as for profit?

The trillion boss never thinks about it!

can be locked by the gold finger are all potential stocks, and he is not an old horse, as long as the shares, let the founding team work hard with peace of mind.

Operate your own one-third of an acre of land, ask for money to give money, and have traffic to have traffic, and it's over.

From the earliest MCN to the current hipsters, the ideas are small and beautiful, the hard ATM kind of big and all too brainless, all roads lead to Rome, it depends on whether you have the ability to win.

In my own opinion, the so-called trendy shoes, tattoos, skateboarding, makeup, cross-dressing, hip-hop, and dreadlocks......

When you find that the second uncle next door also began to wear AJ, comb dreadlocks, and dance reggaeton, the germination of a youth culture form is intensifying, and behind every popular symbol is a cultural character and psychology.

How do you understand pop culture, or fashion?

Is it a deconstruction of the traditional public, or is it a search for self-identity?

Is it a reinvention of a mediocre world, or is it an expression of fearless bravery?

In fact, behind each trend culture is the attitude of different people in different regions towards life, which is not only an expression of rebellion, but also a worship of freedom, and finds its own value and meaning of existence in integration and acceptance.

Even if there are cultural contrasts, they can find identity in them, which may be the most real attitude of young people today.

To put it bluntly: you can live without money, but you can't live without attitude!

Today's young people are pursuing a certain sense of consistency and identity while pursuing trends, which is actually a manifestation of inner insecurity.

All originally originated in Mexican culture. In the 80s of the last century, different gangs were at odds, and they began to use some highly symbolic objects to represent their identity.

Gang symbols have long been a fashion trend today. The general trend of imitation and integration between cultures is the general trend, and Mexican uncles will not be embarrassed by others imitating their culture, but will be proud.

Of course, the so-called trend in China is just to follow the trend, and even become a tool for business speculation, and they are happy to harvest the wallets of leeks.

How many people really understand what a trend is?

Discover what you really like, be able to persevere in doing what you like, and experience that it brings greater happiness......

That's what the trend is all about!

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