Blind boxes, trendy shoes, Hanfu, skateboards, tattoos, ......

Several major sections are basically formed, and the rest is ......

Hip-hop!

Open the industry report and be surprised to find that there are very few players in the seemingly hot market?

Think about it, it's different from the previous projects, dance is a skill type after all, and watching videos online is definitely better than spending money to go to an offline store to find a teacher to learn, but it's not something that can be done by buying a few sets of clothes and pretending to be forced.

Call the secretary to contact Yang Yan, the founder of Hop, and now he has an APP called Hop, and tens of millions of users are already the head.

"Mr. Shen, you are really my idol!"

When they first met, it was directly a wave of rainbow farts, Shen Feng looked at Yang Yan, who was a little impressed, and said curiously: "Where have I seen you?"

Yang Yan was stunned for a moment and guessed: "Two years ago, I participated in an entrepreneurship show that called me the founder, wasn't it then?"

"It should be. Shen Feng suddenly realized and said with a smile: "I was still in college at the time, and I watched the show, and I was very impressed by you." ”

"Really?" Yang Yan said excitedly: "It is definitely my greatest honor to be recognized by the great gods!"

Shen Feng waved his hand, he was used to the worship of others, and he still had the grandeur of being a trillion-dollar boss.

Speaking of the show, Yang Yan took the opportunity to say: "The show has changed me a lot, I still remember that once we recorded for two days in a row, the first day was a debate, and the second day was a review of the debate." ”

"When I returned to the hotel in the evening, I really saw Brother Xiaochuan holding an A4 paper, combing and making plans one by one, thinking about how to do the review tomorrow. ”

"At that time, I really didn't expect that Wang Xiaochuan, as a star entrepreneur, would take a show so seriously?"

"Feeling is a kind of conditioned reflex, from the seriousness in the bones. ”

Shen Feng has also watched the whole episode of the show, as a rare reality entrepreneurship show in China, he invited Dong Mingzhu, Wang Xiaochuan, Zhang Liang and other successful entrepreneurs of the older generation to form a front wave team, and the back wave team composed of entrepreneurial rookies such as Sun Taoyong, founder of Weimob and Li Haichuan, founder of Emmy Reading, for PK.

Although the members of the back wave team are young, energetic, and eager to win, they still show all kinds of panic and impatience compared to the front wave team.

Whether it is Dong Mingzhu's decisiveness in promoting traditional crafts and agricultural products, or when he is a guest waiter in a hot pot restaurant, captain Wang Xiaochuan constantly optimizes the allocation of team members......

Ginger is still old and spicy!

"To be fair, participating in that show didn't actually solve the practical problems of my entrepreneurship. Yang Yan said frankly: "But it transformed me and made me confident." I've fought with Sister Dong in the ring, eaten and chatted with Brother Xiaochuan......"

"Will you still be instigated if you meet any new customers in the future?"

Shen Feng smiled and nodded, this is the so-called vision, which completely raises people's ceilings and cognition, and the most direct effect is to help this team bring better people.

A lot of times the founders aren't the most awesome,

It's the most tolerant!

After the atmosphere was relaxed, Yang Yan returned to the theme and said: "Jumping is currently about 5 million per month, including 20 popular dance teaching videos such as Latin HIPHOP and jazz. ”

"After 11 years, I gave up my job in the system for five years and borrowed money to build an online dance community, and it became yellow in less than a year. ”

"The reason is very simple, one is that I don't understand the Internet at all, and the other is that there is a problem with audience targeting. At that time, the target was dance enthusiasts, but the audience was too small to be able to do so. ”

"In 15 years, we rethought the direction of our business and started a second business. This time, the positioning is very clear, that is, ordinary people who like dance, especially those who have no foundation in dance to learn. ”

In addition to the online app, an entertainment company was also established the year before last, which was responsible for organizing dance competitions, as well as program production and distribution. Launched the original IP Asian Championship Dance Championship, abbreviated as AUDC. ”

Speaking of this, Yang Yan said with obvious confidence: "Last year, there were more than 600 participating universities, and the total number exceeded 10,000. But I think this event is a means, not an end. ”

"The main thing is to win the group of college students through it, and winning them means getting high-quality content, celebrities and traffic!"

Hearing this, Shen Feng asked, "Do you want to make a second Bilibili?"

"That's right!" Yang Yan said excitedly: "This is my goal!"

Shen Feng smiled slightly, it is a good thing to be ambitious.

"The box office and sponsorship based on the event is currently a big source of revenue for us. On the other hand, the profit comes from APP, paid courses and advertising. ”

Yang Yan looked at Shen Feng and said with admiration: "It was your million-dollar winner who completely ignited the rise of the intellectual outlet!"

Shen Feng laughed, this sycophant is very high-quality.

Yang Yan said these words sincerely, for himself, the payment of knowledge courses is the key, MCN's operation of hip-hop IP is the future, and the two outlets have made people catch up!

"The reason why 18 years is called the first year of dance in the industry is that compared with the contribution of variety shows such as Youku iQiyi's self-made "This is Street Dance" and "Hot Blood Street Dance Troupe", the real rapid growth of the entire market is actually short videos. ”

"It's definitely a way and a tool for showcasing dance......"

Shen Feng suddenly interrupted: "Dancing will become an app for the whole people to show dance in the future?"

"Definitely not!" Yang Yan immediately denied: "In the future, it can only be Station B, which will not only provide teaching, but also become a comprehensive vertical content community based on dance, and even use dance as an entry point to dig deeper into art." ”

"It has been 12 years since Bilibili, and I always firmly believe that good content equals good traffic, and how to make more in-depth content is the most important thing for our team now!"

Shen Feng is very satisfied with this answer, the founder's strategy must be clear, which is a matter of life and death for the project.

In the era of giants, any pan-business is dead, and only by constantly cultivating in a certain field and forming its own moat can it survive.

This era is very sad, and it is sometimes a rare value to be used by others!

stood up, stretched out his hand and said, "How about 50 million plus traffic asking you for 30% of the shares?"

Yang Yan didn't say a word to sign the contract, what are you waiting for such a good thing as a pong thigh?

Now who in the circle doesn't know that Wanli and Ali Tencent are good friends!

After sending Yang Yan away, Shen Feng called Ding Wei up and asked, "Is there any head trend from the media?"

""YOHO!" and HYPEBEAST......" Ding Wei had already done his homework and said: "They all survived from paper magazines more than ten years ago, and there are really few cutting-edge trend media rising in recent years." ”

"Most self-media pay more attention to popular trendy content, such as celebrities, sneakers, trendy brands, etc., and consumers want to know more about the purchase method and price of trendy products than the history and design of products. ”

To put it bluntly, the spread of popular culture is not as blowout as consumption, and the group that really understands the culture is even more niche. ”

Shen Feng pouted, nonsense, buying trendy brands is to pretend to be forced, who will study history?

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