"What's the reaction from Didi's side? Still unwilling to cooperate?"

In the office of Huimin Travel, Zhang Yida asked Huang Xiaofeng.

Huang Xiaofeng laughed dryly, your trick is to bully others, and you still expect others to come over and cooperate, so Chen Wei doesn't want to save face?

"Mr. Zhang, Didi is reluctant to talk to us. The business department communicated with them several times, and at most they saw Didi's low-level middle management.

Chen Wei, Liu Jing and none of these executives showed up, and they didn't reply to any messages. ”

Zhang Yida understood, this may be the attitude of Didi's high-level leaders, and simply extinguished the idea of "peace talks".

Originally, Didi bought Xiaolan Bicycle, but Zhang Yida didn't take it too seriously, let alone hold a grudge against Chen Wei because of this.

After all, friendship and business are two different things and cannot be confused.

Besides, Xiaolan can't threaten Huimin Bicycle, but it's a little uncomfortable to keep engaging in free competition, which makes Huimin Bicycle's financial situation very tight.

Huimin Bicycle, which has a strong "desire to survive", launched an aggregate taxi and a hitchhiker, just to increase income and improve the financial situation.

Zhang Yida didn't expect Didi to have such a big reaction, there are many players in the field of online car-hailing, such as Uber, Yidao, Cao Cao, Shouqi, etc., and it shouldn't be anything to benefit the people with one more.

He guessed that it was related to the past performance of Huimin Bicycle, with hundreds of millions of registered users and an extremely young customer base.

Compared with Yidao and Cao Cao's taxi-hailing software, Huimin Travel is undoubtedly a level higher than the threat to Didi.

In particular, Huimin Bicycle's brilliant achievements in the field of shared bicycles, if they are successfully replicated in the field of online car-hailing, it will really be a good life.

Throwing these thoughts aside, Zhang Yida began to look at the operating data of Huimin Travel in the past few days.

"In the week since the upgrade of Huimin Travel business, more than 5 million new registered users have been added, an increase of 150% from last week......

The number of daily active users reached 21 million, an increase of 20% from the previous week......

The daily orders for bicycle riding exceeded 30 million, an increase of 7.14% from last week......

The weekly orders of aggregate taxi exceeded 300,000, and the daily orders exceeded 100,000.

The weekly orders of the ride-hailing business exceeded 100,000, the daily orders exceeded 30,000, and more than 200,000 certified car owners have been recruited......"

Looking at this data, Zhang Yida did not expect that the business upgrade of Huimin Travel also led to a substantial increase in user growth and daily active users.

After thinking about it a little, it is relieved that the rich functions of the APP will definitely attract some online car-hailing users on the basis of the original bicycle users.

In addition, users who used to ride shared bicycles only once a few days now want to take a ride, and some of them will choose to use the Huimin Travel APP, so that the number of daily active users has also increased.

However, this data is still a little far from shaking the foundation of Didi.

According to the data recently released by Didi Chuxing, the overall daily orders for the whole platform exceeded 10 million for the first time.

Didi's ride-hailing business has only been launched for a year, and the proportion of orders is only 5% of Didi's, that is, 500,000 orders per day.

Huimin Travel's daily hitchhiking orders are 30,000, which accounts for 6% of Didi.

Didi's main business, special cars and express cars, accounted for more than eighty percent of Didi's orders, with more than 8 million orders on the same day.

The 100,000 orders of Huimin Travel are far from this number, only 1.25% of Didi.

From the current point of view, the impact of Huimin travel on Didi is not as great as imagined.

After all, Didi has been in business since 2012, and it is not so easy for Huimin Travel, which started four years late, to catch up with Didi.

In fact, Zhang Yida didn't want to catch up with Didi.

None of the world's ride-hailing companies are profitable, including Uber and Lyft in the United States, Ola in India, and Grab and GoJek in Southeast Asia.

However, aggregation taxis and ride-hailing can still be done, the former and the major taxi-hailing software set a commission of 10% of the amount of each order, the latter commission is 5%.

Huimin Travel issued an 88 yuan fare voucher to each user, which can be used for 10% of the fare each time, and just took the commission as a subsidy.

However, 88 yuan is not much, and the user consumes 880 yuan to use up the red envelope. Users with a high frequency of taxis can basically reach 880 yuan a month.

But in a month, the user's habits have basically been cultivated, and the user may choose to use the aggregate taxi for the first time in the future.

For Huimin Travel, in addition to the user subsidy for the first month, the follow-up only needs to do a good job in the operation and maintenance of the IT system, as well as the communication and coordination of the cooperation platform, capacity scheduling, etc., and in the following days, the aggregation of taxis can generate positive cash flow.

Zhang Yida will not be the first to launch his own taxi brand, first of all, it is too late in time, and he is also carrying such a money-burning pit as a shared bicycle, plus a self-operated online car-hailing, I am afraid that he wants to let himself go to the rooftop.

In the case of hitchhiking, Didi's initial commission was 5%, but due to operational pressure, it has recently risen to 10%.

Zhang Yida's formulation of 5% is to make it clear that he wants to grab the car owners and business volume of Didi.

Huimin Travel's hitchhiking daily order is 30,000, calculated according to the annual order of 10 million, assuming that the average order amount is 30 yuan, and the commission is 5% of the annual operating income of 15 million.

This amount of money is not enough for user and car owner subsidies, as well as employee compensation, system maintenance and daily operation of the company.

In the early stage, you will definitely have to burn money, and then adjust the subsidy and commission ratio in the later stage.

However, Zhang Yida does not have high expectations for this business, and it is good to reach breakeven, and the launch of it is only to enrich the functional modules of Huimin travel, and indirectly drive the business of aggregating taxis.

He wants to change the concept of users and change their perception of Huimin travel from shared bicycles to the entire travel field, not only unlocking the use of shared bicycles, but also taking taxis.

The logic is as simple as that, but it takes a lot of effort and money to do it.

Thinking of this, Huimin Travel's cash flow is indeed in an emergency, and the salary will not be available next month.

Zhang Yida said to Huang Xiaofeng: "Have you done a good job of splitting the equity institutions of Huimin Travel and Green?"

Huang Xiaofeng nodded, "It's done, and the existing shareholders have been negotiated, and we and their stake in Green will be reloaded into a new Cayman company."

In the future, Green and Huimin Travel, except for some common shareholders, will have no relationship in equity, and there will no longer be any financial involvement. ”

Zhang Yida nodded, Huimin Travel is now difficult to protect itself, and it is indeed impossible to afford Green.

It's good to let Green go out for independent financing, at least many capital tycoons in Silicon Valley are interested in this project.

In the past, Green and Huimin Travel were tied together, with a valuation of billions of dollars, and they could not invest in Green alone, which made many Silicon Valley investors retreat.

It's not that I can't afford to invest, it's that I can invest in it at this current valuation, and the rate of return in the future is too low.

In addition, in terms of technology content, Green, which is more expensive, has more gimmicks than Huimin bicycles.

Concepts, storytelling, Zhang Yida understands.

Now they are developing independently, which is good for everyone. Huimin Travel gets rid of a financial burden, and Green can obtain financing to accelerate development.

However, you have to think about corporate control.

Zhang Yida asked Huang Xiaofeng again: "What about the voting rights? Did the venture capital agree to modify the AB shares?"

Huang Xiaofeng nodded, "Agreed, you hold B shares, 1 share with 20 votes." ”

Zhang Yida breathed a sigh of relief, his shareholding in Huimin Travel is only 35.74%, and the option pool held on behalf of him is only a little more than 40%.

After the equity structure of Huimin Travel was transferred to Green, Green carried out several rounds of financing, and Zhang Yida's shareholding ratio was likely to drop to less than 20%.

In fact, 1 share of 10 votes is enough, and Zhang Yida, who has paranoia of victimization, insists on getting 1 share of 20 votes.

In this way, as long as Zhang Yida's shareholding ratio does not fall below 5%, the voting rights are far higher than 50%.

With this design, Zhang Yida is also preparing for cashing out in the future, and he may be short of money one day.

If you cash out too much, the company will change hands and you will want to cry without tears.

At the time of the establishment of Green, it was established in the name of China's Huimin Travel Group, and the early capital injection has always been provided by Huimin Travel.

At that time, if Zhang Yida established Green in his own name, it was absolutely forbidden.

Because the venture capital shares are signed a non-compete agreement, shared electric scooters and shared bicycles are barely in the same industry.

If you really want to bully the venture capital company and get into court, it depends on whether the lawyers on both sides are strong or not.

However, if you do it like this, it will have a great impact on Zhang Yida's reputation and will be a big trouble for future financing. If you lose the lawsuit, you will lose money and lose the company.

Therefore, Zhang Yida's reputation and reputation in the capital market are very good, including the split of Yimin Financial Services, and the fact that Black Shirt Capital and Zhenke Fund also hold shares in various Internet financial companies.

"Then you sort out the recent operating data and financial data of Huimin Travel, and I will ask Lanlan to contact the capital market and raise another round of capital for Huimin Travel.

You're in charge of this financing!"

This topic, without waiting for Zhang Yida to raise it, Huang Xiaofeng will also ask.

On the surface, Huimin Travel is full of flowers, and it is a shared bicycle leader, and it has launched a taxi function to enter the field of big travel, which has a great posture of doing a dry turn.

But his family knows his own affairs, and Huang Xiaofeng knows how bad the financial situation of Huimin Travel is.

He is also reflecting on whether the business logic of Huimin Bicycle is not valid?

If you lose money like this, you can't afford to raise money no matter how fast or fierce it is!

However, he has been promoted to CEO of Huimin Travel Group, and obviously he will not ask Zhang Yida such a stupid question.

I've denied myself, what kind of CEO are you doing!

What he needs to consider is to refinance some funds, complete the performance bet, defeat other competitors, and lead Huimin Bicycle to turn losses into profits as soon as possible, or develop diversified businesses to give Huimin Bicycle some blood.

"Okay, Mr. Zhang. ”

Huang Xiaofeng replied, and said, "Then I'll go and prepare." ”

The keynote speaker of this round of financing has become Huang Xiaofeng, and Zhang Yida has retreated into the background.

As an investor, Zhang Yida was a little unsuitable to come forward, so he directly arranged for Lan Lan to come forward to negotiate with Huang Xiaofeng.

Huang Xiaofeng is also very excited, this is a manifestation of decentralization, and he has to put a burden on himself!

He joined Huimin Travel a little late, although he was "upgraded" to co-founder by Zhang Yida, and his name sounds better.

In fact, there is not much benefit, and it is the option that is taken, not Lin Zhenyang and Fan Hongyang, who have real equity.

To say that there is no complaint, it is impossible. But who told him to join the company a little late?

So Huang Xiaofeng works very hard, just to get more options, not as real as equity, but the options of billions of dollars are also a big fortune!

Looking at the departing Huang Xiaofeng, Zhang Yida was also thinking in his heart that the company had developed to this point, and it was indeed time to delegate power.

Let's take a look at Huang Xiaofeng's performance this time!