Early morning.

Many office workers opened the Huimin Bicycle APP, ready to scan the code to unlock a Huimin Bicycle and ride to work.

However, when they opened the app, they all received a software update reminder.

Users who are not bad traffic have clicked update and upgraded the APP.

They are also curious about what functions have been added to this update of Huimin Bicycle.

In the past, every time Huimin Bicycle was updated, some new features would be added, such as: deposit financial management, spelling Dododo shopping coupons, and authorized mung bean credit points to ride without deposit......

With anticipation, the user finished updating the software.

Sharp-eyed users found that the APP had been renamed, from the original "Huimin Bicycle" to "Huimin Travel".

The bicycle has become a trip, and the subtle changes in the two words, the user did not guess the purpose of this.

With doubts in their hearts, users hurriedly logged in to the Huimin Travel APP to find answers.

They found that the UI of the app had changed drastically.

There are several more sliding buttons at the top of the homepage, which are "Bicycle", "Taxi", "Ride", "Map" and so on.

What used to be a single bicycle function now has several more services.

What does "taxi" and "hitchhiking" mean? Does Huimin Travel want to grab the business of Didi Travel?

Some users have already figured out that the renaming of Huimin Bicycle to Huimin Travel represents the official entry into the field of "big travel" from the field of "shared bicycles".

That's a big deal!

Many users are happier than the Chinese New Year, and they like to see Internet companies fighting subsidy wars the most.

After the merger of Didi and Kuaidi last year, I haven't enjoyed a real taxi discount for a long time.

Uber China has also recently adjusted its subsidies, and it is unthinkable to take a taxi for one or two dollars like before.

As for Yi Dao, Cao Cao, these poor people are all deducted and searched, and the subsidies are not profitable at all.

Huimin Travel is different, isn't it billions of dollars raised?

is also backed by Zhang Yida, a rich man, and should be able to break his wrist with Didi.

They very much hope that Huimin Travel and Didi will fight, just like Didi and Kuaidi back then, and burn money hard. So that their users can get the benefits.

Some users received a reminder: Huimin Travel will send you an 88 yuan taxi voucher, and you can use 10% of the fare for each taxi.

is worthy of being a local tyrant company, this shot is extraordinary.

After receiving the coupon, some users began to experience the taxi function, first click the taxi button, and then enter the destination to send the order.

Then a window pops up on the phone page:

Easy to take a taxi 21 yuan.

Cao Cao took a taxi for 22 yuan.

Uber takes a taxi for 20 yuan.

......

Some users feel that their IQ has been insulted, what does this mean?

It has not launched its own online car-hailing brand at all, and simply distilled traffic to other ride-hailing software.

However, there are also users who like this function, in the past, when using Didi taxi, to catch up with the rush hour of commuting, there is no taxi at all, and you need to queue for a long time.

Now use the aggregate taxi function of Huimin Travel to call more than a dozen taxi software at one time.

Which taxi-hailing software takes the order first, which one will be taken.

Not to mention anything else, the speed of receiving orders is not a little faster than Didi.

In addition, Huimin Travel also gave away an 88 yuan taxi voucher. Many users decide to use Huimin to travel by taxi in the future, at least they have to use up the voucher.

There are also attentive users who have found that Huimin Travel has cooperated with more than a dozen mainstream taxi-hailing software, but Didi is missing.

They speculated that it was estimated that Didi was a little dissatisfied with this and did not cooperate with Huimin Travel.

Some Internet professionals commented: Huimin Travel launched the aggregation taxi function, and with 100 million users, it will greatly increase the order volume of small and medium-sized taxi software.

In addition, Huimin Travel helps these taxi software to carry out business diversion, and customer acquisition, payment and settlement are all completed in the Huimin Travel APP.

Huimin Travel will definitely take a commission for each taxi order, although I don't know the specific percentage of the commission, but I guess it should not be low.

For Didi, Huimin Travel's move will greatly damage his interests.

If Didi does not cooperate with Huimin Travel, it will lose part of the order volume. At the same time, this part of the order volume will also run to Didi's competitors.

Under the increase and decrease, Didi's market share may decline to a certain extent.

The cooperation between Didi and Huimin Travel, in addition to being commissioned, will also damage the image of the giant, and will be interpreted by the outside world as bowing to Huimin Travel.

......

Zhao Chunhua was recently promoted to head of the company's new media department.

The article of 100,000 plus is too difficult to come out, and she has been struggling with what topic to find recently.

When it was time to get off work, Zhao Chunhua took a ride, and she began to chat with the driver.

"Master, how many days have you been hitchhiking?"

The hitchhiker replied while driving, "I've only been running for a few days, and I've been running Didi hitchhikers before." ”

Out of professional sensitivity, Zhao Chunhua asked again, "Then why don't you run Didi?"

"Hey!" the driver sighed, "Didi's commission is too high now, and the subsidy has also decreased." ”

"That's right. Zhao Chunhua asked again, "What policy did Huimin Hitchhike give you?"

Talking about this, the driver suddenly came to the spirit, and said all kinds of incentive policies that are beneficial to car owners of Huimin Hitchhiker.

Zhao Chunhua listened very carefully and memorized what the driver said.

When he got home, Zhao Chunhua couldn't take care of eating, so he turned on the computer.

Soon, an article titled "Huimin Bicycle's "Travel" Ambition" was freshly released.

After carefully checking whether there were any typos and sick sentences, Zhao Chunhua typeset the article, clicked send, and the article was uploaded to the WeChat public account operated by Zhao Chunhua's company.

In this article, Zhao Chunhua first reviewed the development process of Huimin Bicycle, and listed the achievements of Huimin Bicycle, including the acquisition of Baymore Bicycle, horizontal Harrow Bicycle, Little Blue Bicycle, and the launch of shared scooters in Silicon Valley.

Then he focused on describing the difficulties encountered by Huimin Travel, including bicycle damage, difficulty in making profits, and so on.

Then it led to the recent opening of Huimin Bicycle, and launched the aggregation taxi function and the hitchhiking function.

He also compared Didi's user subsidies and car owner incentives with Huimin Travel.

Finally, it is concluded that Huimin Travel will definitely have a place in China's travel industry.

Zhao Chunhua didn't expect that her article would soon exceed 100,000 plus, and it was also reprinted by major media.

Zhao Chunhua's article is still very level, first of all, from a neutral point of view, reviewed the development of Huimin travel, and affirmed the past achievements.

Then he wrote out the evaluation of users and car owners on Huimin travel, including subsidies, word of mouth, efficiency, experience and other aspects.

Of course, for most users, they still value the various user subsidies for Huimin travel pointed out by Zhao Chunhua's article.

Many users are ready to experience the taxi service and ride-hailing service of Huimin Travel to see if it is as good and preferential as described in the article.

......

"Mr. Chen, over there for Huimin Travel, do we really want to refuse to cooperate?"

Didi's COO Liu Jing asked Chen Wei tentatively.

Chen Wei's face was very gloomy, and he saw all the ups and downs that Huimin Travel had done in the past few days.

There are also users on the Internet who say that Huimin Travel must crush Didi Travel and other words.

He wants to see how Huimin Travel crushes them.

"How about the order volume over there?"

Liu Jing shook her head, "I can't get first-hand data, so I can only make some speculations based on the orders received by the Didi driver in the past few days." ”

"Based on the comparison of drivers' orders these days, our order volume has dropped by 5%. ”

Chen Wei frowned, "Does Huimin Travel really have that much influence?"

Liu Jing really wanted to persuade Chen Wei to put aside his prejudices and let Didi settle in Huimin's aggregation taxi.

But she knew that the Mr. Chen in front of her had a strong temper, so she had to say in a roundabout way: "Huimin Travel has 100 million users, most of whom are young people aged 20-40.

These groups of people overlap with the taxi-hailing crowd very highly. Therefore, after Huimin Travel launched the aggregation taxi, some of our users went to them.

In addition, Huimin Travel also came up with a lot of user subsidies this time.

In the area of hitchhiking, Huimin Travel has also put high subsidies on users and drivers, so ......"

Chen Wei looked unhappy and said, "What do you say about this Yida map? Isn't it good to be a good shared bicycle?"

One hand here today, one foot there tomorrow. ”

Liu Jing was slandered, it wasn't that your acquisition of Xiaolan Bicycle stimulated others.

You are only allowed to do shared bicycles, and people can't do online car-hailing?

Liu Jing said with a serious face, "It's useless to complain about these now, we have to make a good response plan." ”

"Let's increase the subsidy!"

Chen Wei waved his hand and said, "Don't users like discounts? ”

Liu Jing shook her head, "If you increase the discount of hitchhiking, you can indeed save a large part of the users."

However, it has little impact on the aggregation of taxis for Huimin travel. They only do diversion, and at most they are affected by other ride-hailing companies.

Moreover, if the taxi-hailing and ride-hailing business increase subsidies at the same time, our financial report this year may be ugly.

Uber is already dying, and it is reducing subsidies. We should also seize this opportunity to recuperate. ”

"Then watch Huimin travel to grab our market?"

Chen Wei said angrily that since Didi acquired Xiaolan Bicycle, he has rarely interacted with Zhang Yida.

The relationship between the two, with the launch of the taxi function by Huimin Travel, has also dropped to the freezing point.

It stands to reason that Didi first launched shared bicycles, and Huimin Travel then fought back.

But Chen Wei thinks that he has done nothing wrong, and what Didi is doing is a travel business, including bicycle sharing, of course.

From the moment Zhang Yida launched the shared bicycle, he was Chen Wei's enemy.

Now let Didi bow his head and cooperate with the aggregation of Huimin to take a taxi, which is unacceptable to him.

Liu Jing didn't know how to persuade Mr. Chen, who was angry, but from a rational point of view, she thought that she should talk to Huimin Travel.

"Little Blue Bicycle has been losing money, and sharing bicycles is not as easy to do as imagined. ”

Liu Jing paused, "If you don't talk to Zhang Yida, we'll ......"

"Needless to say. ”

Chen Wei stopped Liu Jing, "Whether it's sharing bicycles, taxi business, or hitchhiking, I won't give up." ”

Liu Jing felt that Chen Wei's obsession was too heavy, and he had to occupy any vertical field of the big trip.

However, as a subordinate, what the boss decided, she didn't want to do much, so she sighed and nodded in support.