Ning Xin pursed her lips and smiled: "In the countryside, the villagers are very taboo about pure white things, and only for white ceremonies, will they use pure white." ”

Yang Fei said: "Yes, this is a big taboo! White and black, in the eyes of people in the city, are simple design and environmental protection." But whether the folks buy it or not, I think we'll find out soon. Best of all, our laundry detergent can be carried by hand, while P&G's doesn't have a handle hole!"

Ning Xin said: "When the villagers go to the market to catch the market, they buy laundry detergent by the way, and most of them don't have shopping carts and shopping bags. ”

Yang Fei said: "Well, this design seems to be small, but in fact, the details determine success or failure!"

Ning Xin said: "What about the quality of their laundry detergent?

Yang Fei said: "There is a faint fragrance, and the quality should not be much different from ours." After all, this is the first batch of products used by Procter & Gamble to hit the market, and if the quality is too inferior, it will not be able to take it. ”

Procter & Gamble made up its mind this time to snatch rural territory for Yang Fei.

The speed at which they distribute goods is too fast for people to react to.

Almost overnight, the counters of various commissaries in the township were placed with P&G's Tide laundry detergent.

In a town market, the rural aunt went to the street to catch the market, sold out the two chickens and three ducks raised by herself, bought half a catty of pork, and bought a handful of her son's favorite paper-wrapped candy, when she was about to go back to the village, she suddenly remembered that her laundry detergent had run out the day before yesterday, she walked into the commissary as usual, and found the little girl with a cute smile in the old place of the counter, her fingers reached into the hand-held hole, and lifted it lightly.

At this time, the shopkeeper came over with a smile: "Third aunt, what about buying laundry detergent? Can you try this? New goods, big brands, Procter & Gamble, American goods, and white products at the same price, only sell you for a piece of eight!"

The aunt glanced at Procter & Gamble's products and grinned: "Five guys, what are you coaxing? Go out and do business for two years, see if you can become fine! These two packs of laundry detergent, the price is one piece eight, and that pack is obviously much less! I am used to using this little girl, you see how handsome this little girl is, if I am a daughter-in-law for my baby in the future, it will be beautiful! Do you say?"

"Third aunt, don't think about it! People are child stars! Your son is not worthy of others! Look at this bag of laundry detergent! This is really a big brand, American products!"

"You don't want it! I want this, I've been washing it all my life! Use it at ease!

"Third aunt, this white brand laundry detergent has only been out for a few years, how have you used it all your life? Have you ever used laundry detergent when you were a child?"

"I don't know, I've been using this little girl's anyway. ”

“……”

"Five, I'm leaving!"

The shopkeeper sent the third aunt away, turned around, shook his head and sighed: "Alas, what kind of big brand is this! It's been a week, and not a single pack has been sold! No matter how much rebate you give, people don't buy it, what can I do?"

Thinking that for every pack of Tide laundry detergent sold, the profit plus the rebate was obviously more cost-effective than selling a white brand, and the store owner moved his mind.

He put away all the white laundry detergent, and only the tide ones were on the counter.

The shopkeeper thought proudly, this time, what do I think you will choose?

After a while, a man in his fifties walked into the store: "Boss, take a firecracker, someone in the village is dead, and you have to carry it from the front of my house! It's enough to take two dollars a hanging. Take two more porcelain bowls! By the way, take another packet of laundry detergent, a piece of eight kind. Hurry up, my cousin is waiting for me outside!"

"Here," the shopkeeper laughed, prepared the things for him, took the plastic bag and handed it over, "Big brother, five pieces and eight together." ”

The man paid and went out with the bag.

The owner of the store is happy and smug, and sells it in another way, and a pack of laundry detergent will earn an extra three cents in rebates.

Just when he was proud, the man turned back again, holding the bag in his hand, and asked the boss angrily: "The laundry detergent I want is not like this! Why are you cheating on me?

"I didn't take it wrong, a bag of eighty-one. The shopkeeper said.

"Who are you coaxing? There is no little girl on this laundry detergent, and the packaging is much smaller! In this case, you also sell a piece of eight? Is your conscience eaten by a dog?"

"Hey, big brother, why are you scolding?"

"It's light to scold you! Aren't you harming people? Villagers, you also kill the black?"

"No, big brother, this kind of laundry detergent, the same as the previous one, sells for a piece of eight. When the kind is sold out, I'll get you this one. ”

"Don't you say it sooner when it's sold out?"

"No, big brother, this is really the same, this is still a big brand, and it sells for three yuan and five in the city!

"I don't care how much you sell, my cousin told me to buy that one!

"Big brother, I'll change a bag of laundry detergent for you, okay?"

"Refund the money!"

"Big brother, I'm ......"

"Will you retreat? If you don't retreat, I'll smash your store!"

"Retreat!"

"Five pieces of eight!"

"No, big brother, you have to be reasonable, how can you return this bowl and firecrackers?"

"I don't believe you! You specialize in killing black! I'll go next door to buy it! If you don't retreat, I'll call someone from the police station! My cousin is a household registration policeman at the police station!"

“…… Okay, I'll retreat!"

The man took five yuan and eight and turned around and went to another house to buy it.

The shopkeeper took the returned goods and wanted to cry without tears.

He turned around and took out the white laundry detergent he had hidden, and honestly placed it in the most conspicuous position on the counter.

Half a month later, Procter & Gamble's Greater China headquarters held an emergency meeting.

The topic of the meeting was: "Half a month after the implementation of the Broken Wings Plan, the company lost $15 million! Urgently looking for countermeasures!!

Procter & Gamble's Zhiduoxing offered suggestions one after another, but they were all vetoed by the boss.

Yang Fei heard that the meeting of Procter & Gamble had been held for more than ten hours and had not yet ended.

Su Tong came back from the field and told Yang Feidao: "The six production bases, all of which have been put into production, are just in time for the elimination plan!"

Yang Fei said: "Procter & Gamble didn't act early, didn't act late, but chose this time, do you say God will help me?"

Su Tong pursed his lips and smiled: "We said that we wanted to exterminate it, but there was no more action." You say, are we going to drop another dime?"

Yang Fei said: "Speaking of price reduction, I just heard feedback that our laundry detergent has not been reduced in many areas, especially in towns and villages, and has been selling for 1.8 yuan. ”

Su Tong said angrily: "Yes? Why? This is a dealer's problem, I will ask them to hold them accountable! Why don't they implement the plan formulated by the headquarters? Do you want to be a dealer?"

Yang Fei groaned: "Since ancient times, there have been policies and countermeasures. Terminal manufacturers do not reduce prices, and may have their considerations. And, even if the price is not reduced, I find that they sell quite well. ”

Su Tong was stunned: "Then you mean, open one eye, close one eye, and don't care?"

Yang Fei nodded and said, "Don't worry for the time being!" As long as our products can be sold!"

The mobile phone in his pocket rang, and Yang Fei took it out to see that it was Chen Ruoling calling.

He hesitated slightly, but still answered.