"Mr. Zhang, the resources of Baimo Bicycle have basically been integrated, and the total number of bicycles we operate has exceeded 2 million.

More than 300,000 bikes are mainly distributed in first-tier cities and second-tier provincial capitals.

We will recycle these bicycles one after another, transport them to paint factories around the world, and repaint the bodies.

After the body paint is all sprayed green and the logo of Huimin Bicycle is printed, it will be re-introduced to the market.

After the integration of these bicycles, our bicycle coverage in first- and second-tier cities will be further improved.

In addition, the first 1 million units of the 5 million units ordered for Fujitec will roll off the production line one after another, and will be delivered to fourth-tier cities in the near future. ”

Huang Xiaofeng began to report to Zhang Yida on the progress of his work in the recent period, and he can now be called a spring breeze with a horse's hoof.

The rise of Huimin Bicycle has been unstoppable, and as a CEO, he is a compliment everywhere he goes.

"In addition to receiving bicycles, we try to receive all users of Baimo bicycles.

There are millions of active users in first- and second-tier cities, and only a small percentage of these people overlap with Huimin Travel's customers.

Most people will only choose a bicycle to pay a deposit and become its loyal users.

In the next user migration work, you must pay more attention to reduce losses. ”

The two most valuable assets of Baimo bicycle, in addition to bicycles, are users.

Zhang Yida was very concerned about whether users would resist the migration of the platform, so he told Huang Xiaofeng again.

"Mr. Zhang, don't worry! The preparations are all ready, and the original users of Baimo Bicycle can log in to the Huimin Bicycle APP with the original account and password.

In addition, migrating users can also get a monthly cycling pass.

The banner and message notifications on the Baimo Bicycle APP are all hung with platform migration reminders. ”

Huang Xiaofeng said with a smile, he had already considered these things that Zhang Yida was worried about, and there would definitely be no mistakes.

Zhang Yida saw that Huang Xiaofeng was so confident, so he stopped emphasizing it, and changed the topic and asked:

"What do you think of Didi's acquisition of Xiaolan and Ahri Holdings?"

Hearing Zhang Yida's words, Huang Xiaofeng's face became solemn, and he said: "A small giant, a big giant, all have one thing in common - they are rich and willing to spend money.

It's not easy! We have to pay attention to it. ”

Zhang Yida saw that Huang Xiaofeng was not carried away by the short-term victory, and his mind was still very rational, he glanced at him appreciatively, and said:

"And what do you think is going to do with them?"

Huang Xiaofeng didn't speak, silently took out a pack of cigarettes from his pocket, scattered one for Zhang Yida, and after lighting it for Zhang Yida, he lit the cigarette in his mouth again, swallowed a white cigarette, and then said slowly:

"We must beat them while they are not yet on their footing.

Now the sunk cost is not high, and they see that they can't take advantage of the shared bicycle, and they have to think carefully about throwing money into it.

If they throw too much money into it, and the sunk cost is too high, I'm afraid they will have to fight us to the death. ”

"How do you beat them?" Zhang Yida asked again.

Huang Xiaofeng looked at Zhang Yida with burning eyes and said, "Find out the city they entered and fight the subsidy war accurately." ”

"Is there a better way?" Zhang Yida frowned, the subsidy war is a ruthless move to kill a thousand enemies and lose eight hundred.

Huang Xiaofeng shook his head: "There is no better way." Bicycle users can't talk about loyalty, whoever is cheaper rides. ”

Zhang Yida asked again: "Then what do you mean by fighting a precision subsidy war?"

Huang Xiaofeng saw that Zhang Yida did not directly refuse, so he knew that there was a play, and leaned closer and said: "The main cities that Xiaolan Bicycle and Yong'an Xing are currently stationed in are all first- and second-tier cities, and we will fight a price war for them in these cities."

For example, in third- and fourth-tier cities, we implement a different set of mechanisms. It doesn't matter if you sell a free riding card, or for five cents and a half hour, it can't be completely free anyway.

Use hematopoiesis in third- and fourth-tier cities to block blood loss in first- and second-tier cities. ”

"What is this called? Is it treated differently? Users in third- and fourth-tier cities are not allowed to make trouble?"

Zhang Yida thought to himself: This idea is a good idea, but there are fewer routines, and I am afraid that I will be pulled out by users and whipped to the corpse.

Huang Xiaofeng scratched his head, and the thief smiled: "It's okay to be a hidden point." ”

"Hey, do you think this will work?" Zhang Yida thought of a very good idea and continued:

"For users in first- and second-tier cities and third- and fourth-tier cities, we all sell cycling cards.

Users in first- and second-tier cities buy a cycling card, and we give them a cash back of the same amount of Ruimin wealth management vouchers.

For example, if you buy a 10 yuan monthly card, we will give users a 10 yuan no-threshold financial coupon.

Then let Ruimin Wealth Management launch a special target, 7 days, users take this voucher to buy 7-day wealth management products.

After 7 days, the 10 yuan was returned to the user with interest.

It is equivalent to buying a monthly card without spending money, and there is an additional process of investment realization. ”

Huang Xiaofeng is thinking deeply, this is not a free strategy, but an additional investment experience process.

This Mr. Zhang, I'm afraid that he is helping Ruimin Financial Management to promote the idea again.

Huang Xiaofeng smiled bitterly: "Mr. Zhang, there is one more process, I'm afraid the user experience is not very good!"

Zhang Yida knew what he meant: If you do it for free, you can do it for free, why bother with so many curves!

Zhang Yida said again: "Listen to me first." Users in third- and fourth-tier cities will receive a shopping voucher for buying a cycling card.

It just so happens that Pindodo wants users to sink, and the cost of this part of the voucher will be paid by Pindodo.

Huimin Bicycle can enjoy the net profit, which can be regarded as a win-win situation.

And all users seem to be the same on the surface, and they all buy a cycling card to ride for free.

And for all card buyers, we have given "gifts". ”

Zhang Yida's abacus is very fine, that is, to use the traffic of Huimin Bicycle to divert traffic to its other businesses.

For example, Pindodo is about to raise money, and when it gets money, it will do marketing, and it happens to help Pindodo reach users in third- and fourth-tier cities through the sinking of Huimin bicycle business.

Huang Xiaofeng stopped talking, is this the concept of "ecological anti" recently mentioned by Mr. Jia?

"And our trump card, credit mung bean credit deposit free riding time to use.

Yong'an Bank, on the other hand, is estimated to cooperate with Sesame Credit.

It's no fun for us to hide it, and it's time to play good cards. ”

Zhang Yida also instructed that he had not taken out mung bean credit for a year before, because he was afraid that riding without a deposit would affect the diversion effect of Huimin Bicycle to Ruimin Finance.

Now that Ruimin Financial Management has also done it, Ahri is pressing forward step by step, and the killer weapon should also be taken out.

Deposit-free cycling has proven effective in previous lives, and after use, the number of users and orders brought can be doubled.

"Really? That's great. ”

Huang Xiaofeng was a little surprised, he has been thinking about it since he knew about the "mung bean credit free deposit riding" model.

But Mr. Zhang has not been allowed to launch this function, and now with this big killer, he is more sure of defeating the two giants, one small and one large.

……

"Whirring ......"

Zhang Yida was dressed in sportswear, sweating profusely holding a small green car and panting there.

"Okay, no? I'm going to die of exhaustion. I'm going to lose feeling in my legs. ”

"Uh...... I just got a shake in my hand, so I'm going to do it again. ”

Zhao Erya was holding a camera to shoot a riding video for Zhang Yida, and she was busy all day and took dozens of short videos, but she was dissatisfied because of this.

She was not satisfied, but Zhang Yida was miserable.

"Are you professional? I'm really going to be out of my way. ”

Zhang Yida poured a large sip of mineral water, and said: "It's the last time, don't shake your hands." ”

"No, it won't. This time for sure. ”

Zhao Erya said angrily, at first she knew that Zhang Yida was going to shoot a short promotional video for Huimin Bicycle, so she volunteered to come.

The reason why Zhang Yida refused the professional shooting team and chose to let Zhao Erya take charge of the camera is also because the two of them get together less and leave more, and it is rare to have time together.

"Are you ready? I'm going to start. ”

"3-2-1, start. ”

Zhang Yida rode a small green car, rode from a distance, and finally stopped two meters away from the camera, leaned on the stool, and said to the camera:

"Life lies in sports, Huimin Bicycle Mileage Challenge is waiting for you to fight......"

"Alright!

Zhao Erya cheered there, Zhang Yida's tense body finally stretched out, and leaned over to watch the filmed video.

A lot of videos were shot, and all of them were edited by professional editors, and the final version was quickly edited.

This short video was hung in the most conspicuous position on the homepage by Huimin Bicycle.

Many users of Huimin Bicycle clicked in and watched the video.

"Huimin Bicycle Mileage Challenge?"

"There are four challenge events of the day, weekly, monthly, and yearly. ”

"There are city rankings, provincial rankings, national rankings, and three types of rankings. ”

"Those who have won the ranking of the four major challenge events will receive the four major events × three types of ranking, with a total of 12 prizes.

A cash reward of 100,000 yuan will be issued daily, a cash reward of 1 million yuan will be issued every week, and a cash reward of 10 million yuan will be issued every month, and a total of 200 million yuan will be issued in the year. ”

"In addition, registered participants will have the opportunity to get random free cycling cards, shopping vouchers, Ruimin financial investment vouchers, ......etc. if they ride 1 km every day."

Those who have achieved outstanding results in the challenge will have the opportunity to be invited to participate in the first "Bicycle Marathon" of Huimin Bicycle. ”

Zhang Yida's short video was also posted on Douyin, and was officially given the greatest traffic promotion and exposure by Douyin.

At the same time, the official Douyin also launched an activity: riding a Huimin bicycle, shooting a short video of Douyin, and the user who collects the most likes will receive a certain reward.

Zhang Yida also posted this short video to a circle of friends, which was liked by countless bigwigs.

Pang Lei said: "Mr. Zhang, what a good means!"

Zhang Yida looked at her husband's face and replied to her: "It's ugly!

Bonima said: "When will Huimin Bicycle enter the WeChat Jiugongge?"

Zhang Yida replied to him: "Poor, I can't afford it." ”

Boniema was also very interesting, and replied: "Friendship price, I asked Lao Ren to come to talk to you in two days." ”

Zhang Yida replied: "Okay, call him to come!"

Liu Yonghao also praised Zhang Yida and commented: "This activity is good. Call on the people of the whole country to go green and keep fit. ”

Zhang Yida replied to him: "Yes, this is also one of our starting points. ”

Lei Jun commented: "The rice bracelet and the bicycle are still very compatible, and I think a sports equipment mall can be built on the Huimin APP." ”

When Zhang Yida saw it, he was immediately happy, and replied: "Good suggestion, you have to adopt it." ”

Didi and Ahri couldn't sit still, and this Huimin has been going crazy recently, buying cycling cards and giving away all kinds of coupons, and launching a cycling mileage challenge.

Xiaolan Bicycle and Yong'an Xing soon launched similar activities, riding Yong'an Xing to give Yu Bao trial gold, riding Xiaolan Bicycle to give Didi taxi coupons......