"Mr. Zhang, the number of registered users of our Douyin has exceeded 10 million!"

Zhang Lan, who has been promoted to CEO of Doushi, rushed into Zhang Yida's office to inform him of the good news.

"Oh!"

Zhang Yida behaved very coldly, spit out a word and didn't speak again, didn't raise his head, and still flipped through there, approving documents.

Zhang Lan's heart slowly sank, knowing that Mr. Zhang was dissatisfied with his work.

Zhang Lan was a little aggrieved, looking at the team formed in February, the APP launched in June, and now in September, it has won 10 million registered users in three months after it was launched.

She doesn't think it's bad. As a result, when I came to Mr. Zhang, I was not satisfied with the other party.

After a while, Zhang Yida threw the documents aside, looked up at Zhang Lan, and said, "Do you know where your mistake was?"

Zhang Lan paused, and then shook his head like a rattle.

Zhang Yida didn't accept this and continued to criticize:

"The biggest mistake you make is not getting to know your users well enough.

Nowadays, the tool attribute is more than the social attribute.

People only regard Shake TV as a video editing software, not social software like Weibo and WeChat.

Why is this happening?

At the end of the day, it's the content, it's not enough content, it's not engaging enough. ”

"That'...... How do I do that?"

Zhang Lan was a little unconvinced at first, but after thinking about it, looking at the retention time and opening frequency of background users, it was indeed not ideal, and it was about to become a tool software.

Zhang Yida smiled and said, "It's very simple, find the right audience." What's the hottest thing right now?

What do otaku like to watch the most? And games.

Just start from two aspects, you go to the guild to talk to them, and ask them to ask their anchors to edit some game short videos and look at them.

If you want to be a show anchor, first find a few dancers who can dance well. Let's have some long-legged hot dance videos. Dick silk is just this bite.

They settle on our platform, and we also give certain creative subsidies according to data such as the number of video likes.

Of course, we must pay attention to the scale and do a good job of content review.

In addition to these, you go to the travel strategy platform to pull some people.

Those people like to take photos and videos when they travel. Let's give them a good place to edit the video and share it.

In addition, we will also take a good look at the talents of the technology stream. Give this kind of creator more traffic.

With good content, it is natural to attract more users.

Not every user has to shoot a video, and a large number of them can be spectators.

We just need to focus on the number of active users and the duration of use. ”

Zhang Lan felt that she was still too simple, and Mr. Zhang's gameplay was called down-to-earth, nodded heavily, and said, "Okay, I'll take action." ”

"Well, musical.ly did a very good job, you ask Yang Lu, Ma Jun and the two of them for advice.

Now some celebrities in the United States have begun to settle in musical.ly, and the development situation is very gratifying.

You don't have prejudices against the two of them, it's the king to ask shamelessly, what can't you lose face. ”

Zhang Yida's words made Zhang Lan's face flush, ashamed and ashamed.

She herself knows that musical.ly development is better than that of Shake Vision, but she just can't pull her face down and ask for advice.

Now that Zhang Yida has made it clear, he can't wait to find a crack in the ground to get into.

"Okay, I'll go upstairs and find Yang Lu later. I'm afraid he won't guide me. ”

Zhang Yida glanced at her and said, "He's not so stingy." I've communicated with him before, so ask him to communicate more with you.

Everyone is a whole, and working together to build the company is the best for everyone.

The options were also issued from the parent company, and the development of the company was also what Yang Lu was happy to see. ”

......

Wang Ming is in his early Chinese New Year's Eve and is a programming ape for a game company.

He has a slightly bald hair, a dull personality, doesn't like bars, doesn't like nightclubs, and likes to stay in the rental house after work to watch the live broadcast.

He earns more than 20,000 yuan a month, but until now, he has not had a girlfriend.

People say he doesn't have a girlfriend, but he doesn't think so.

Today, as usual, he soaked a bucket of instant noodles after work, turned on the computer, and watched the live broadcast of his "girlfriend" on time.

"Brother Ming is here, have you just gotten off work?

When the female anchor "Little White Rabbit" saw an audience with an ID named "Tomorrow Will Be Better" enter the live broadcast room, she knew that it was her local tyrant big brother "Brother Ming" who came again.

What does Brother Ming do in real life?

She didn't know, she only knew that Brother Ming was generous, she praised him a few words when she broadcast live, called a few good sounds, and the backhand was a rocket to serve.

The greetings of the female anchor "Little White Rabbit" made Wang Ming's heart warm, there is always someone who cares about him.

The mistakes at work during the day, and the resentment of being scolded by the supervisor have disappeared without a trace.

In front of the camera, Little White Rabbit said to the fans who watched her live broadcast: "Two days ago, I registered a short video app of "Shake Vision", and uploaded a lot of small videos of my life in it.

You can also download a Douyin, search for the ID "Little White Rabbit White and White", follow me, and like my video.

Bunny is here, thank you!"

Wang Ming also downloaded a Douyin APP, registered an account, and logged in.

Home Tips: Shake your eyes and record a better life!

Wang Ming said in his heart: No matter what nonsense, Lao Tzu is not beautiful at all.

Wang Ming entered the ID "Little White Rabbit White and White" through the search box of the shakespeare.

Sure enough, there are a lot of small videos of Little Rabbit's life, Wang Ming sent out all the short videos sent by Little Rabbit, a total of more than a dozen, watched them one by one, and clicked a little red heart.

Wang Ming felt that he was not satisfied, and watched these videos a second and third time.

Looking at the young and beautiful rabbit in the video, or the charming and sexy rabbit, Wang Ming was a little stupid, and returned to the rabbit's live broadcast room, and the backhand was sent with two rockets.

Wang Ming ate instant noodles, looked at the little rabbit who kept cheering "Brother Ming's atmosphere" and "Brother Ming's Da" in the computer image, and showed a satisfied smile, at this moment, he felt that the instant noodles in his hand were more fragrant.

This is fucking life!

In the virtual world, he felt a pleasure far beyond the real world.

In the real world, he is a "stupid" in the eyes of the supervisor, and a "waste material who can't marry his wife even if he dies to study" in the mouth of his relatives.

In the virtual world, he is the "big brother" in the eyes of the water friends in the live broadcast room, and the "object of admiration" of the anchor's little sister.

After the live broadcast of Little White Rabbit ended, the instant noodles in Wang Ming's hand were also eaten clean by him.

Feeling a little hungry, Wang Ming wanted to order another takeout, but thinking that this month's salary had not been paid yet, and the savings on the card could not be used for a few days, he forcibly resisted the urge to order takeout.

looked at the Laotan sauerkraut noodle soup that was a little cold in his hand, licked his lips, and drank the noodle soup in one gulp.

After the noodles were full, Wang Ming picked up his mobile phone again, ready to watch the little rabbit's jitter video again.

But as soon as he opened the Shake TV APP, the home page was another young lady.

I wanted to swipe through the video and watch his little sister Bunny.

But I inadvertently glanced at it and found that this young lady's figure and appearance were no worse than his little rabbit.

The young lady in the video is carrying a dynamic beat and is staging a hot dance.

Wang Ming watched it with relish, and compared this young lady with a little rabbit, whose legs were whiter, longer, and straighter......

Wang Ming decisively clicked on the avatar frame on the right side of the video and followed the young lady.

After watching all the videos of this young lady one by one, Wang Ming let it go, swiped the screen, and flipped through the next video.

Hey, it's a young lady who sings and dances.

Wang Ming felt that his nutrition couldn't keep up, so he paid attention decisively.

After swiping the screen and watching several videos in a row, Wang Ming found that they were all young, beautiful and long-legged young ladies.

Wang Ming feels that this video is really good, and it is all young ladies who meet his own aesthetics.

The people are good-looking, and the videos taken are also good-looking.

Wang Ming has decided, in addition to watching the live broadcast of Little White Rabbit in the future, he will come to watch the video.

Such a good software, why didn't I find it earlier.

Wang Ming's story is just a microcosm, and a large number of anchors who have recently settled in Doushi have brought a large group of sightseeing viewers to Doushi.

After the audience came to shake their eyes, they were reluctant to leave.

It's just a cloud of beautiful women, and the thighs are countless......

Of course, the creative subsidy that Shake Eyes has sprinkled out is also very expensive.

Tens of millions of funds were smashed out, in exchange for tens of thousands of wonderful content videos.

At the same time, the atmosphere of the video community has also been created, and countless otaku are still "admiring it".

For a time, the reputation of "watching movies online" and "watching football in a civilized manner" spread far and wide.

If there is a topic, there will be traffic!

Zhang Yida is aware of all this, and has not intervened in anything other than the formation of a content moderation team and strict video scale review.

Zhang Lan found out that Mr. Zhang was really godly, and casually mentioned a few ideas, and the traffic of Shake Vision ushered in a skyrocket.

That's it, it's cool, it's cool, but there's not much money in the account.

Zhang Lan found Zhang Yida and reported: "Mr. Zhang, there are not many funds in the account now, how do you think it can be solved?"

Zhang Yida pondered for a moment and said, "In this way, I will personally inject another 100 million US dollars into the company."

The financing matter will be slowed down first, at least until Doushi has digested this wave of traffic. ”

Zhang Lan nodded and said, "Okay, if there is $100 million in the account." At least for half a year, you don't have to worry about funding. ”

Zhang Yida is now a small entrepreneur, some time ago he pledged another $500 million in equity, spent $350 million to go out, and $150 million was spent on it.

Zhang Yida knows how great the potential of Doushi is, and half of ByteDance's $75 billion valuation in his previous life was on Douyin and TikTok.

Therefore, the later the financing, the less Zhang Yida's shares in Doushi will be diluted.

is not as poor as when he first started his business, and 1 million entrepreneurial funds were deceived by his father.

Now that Zhang Yida has mobilized the resources in his hands, he can easily scrape together one billion or eight hundred million dollars.

Of course, Shake Vision can't completely rely on Zhang Yida for blood transfusion.

The big layout of Shake Vision and musical.ly is to be fully expanded, and the money burned out is absolutely sky-high.

What Zhang Yida wants is to try to make the volume of Shake Vision a little bigger and refinance.