"I ......"

Hu Fang was depressed for a while, originally thinking that it would be easy to accept the advertisement, stay up late to sort out the gold owner, and get the boss's appreciation, as a result?

Shen Feng took a deep breath, saw Hu Fang's appearance like a defeated rooster, and hated iron and said: "We must take a long-term view!"

"Even if you can sell a thousand power banks a day, how much money can you make?"

"Isn't it a dead seller to sell and sell?"

"Where's our push?"

Seeing that Hu Fang had some understanding, he continued to brainwash and said: "You are another big IP that I have carefully created!"

"What is IP?"

"You have to be tall!"

"Look at Ke'er, where are you going?"

"State guesthouse, private cuisine, three-star Michelin, worst is a century-old ......"

"What's it called?"

"Even if fans can't afford to eat, they can join in the fun and have a good time, and they can brag about it next time they drink, right?"

"Think about why I asked you to make box office predictions in the first place!"

"I understand the reason!" Hu Fang raised his head suddenly, and said with some grievances: "It's just that other little girls can help the company make money, and I'm a big man......"

"I'm not in a hurry, what are you anxious about?" Shen Feng patted the other party's shoulder again, understanding that he was also kind, and said seriously: "How long have you been in the company?"

"This is called casting a long line to catch big fish, I don't object to the official account, and it is also a kind of private domain traffic play, and the cost is lower. ”

"But you have to remember one thing!"

"That's not a tool for us to make a profit!"

"That's the stage to interact with fans, offline traffic entrances, and even your personal better pretending!"

Shen Feng sat down again, took out a report, threw it in front of Hu Fang and said: "If you really want to help the company make a lot of money, you can make more videos every day with quality and quantity, and rush to 20 million fans as soon as possible." ”

"When the time comes, I will spend money to get you to go to the premiere of a big-name director, go backstage to interview first-line celebrities, and even do an exclusive interview. ”

"Do you know how much money film companies spend on publicity every year?"

Hu Fang suddenly realized and said in surprise: "It turns out that the boss wants to play like this?"

"Nonsense!" Shen Feng scolded with a smile: "I tossed and picked up your kid for a long time, do you really want to become a dead seller?"

"What's wrong with selling goods?" Hu Fang muttered in a low voice, "Isn't Aunt Jiajiapang selling very high?"

"Fuck off!"

Shen Feng kicked this kid out of the office, it seems that he is still in a panic, and he must increase the amount more, two shifts a day!

Short videos are similar to online articles, no matter how awesome they are, they must be updated continuously, otherwise who will remember you?

Drove away Hu Fang, just wanted to have leisure and entertainment, Lao Song came in again, and after reading the latest report, Shen Feng raised his eyebrows and said, "Douyin began to restrict shopping carts?"

Song Yun said with a smile: "There's no way, whoever makes people desperately use fluency to monetize, Zhang Yiming can't hold it anymore." ”

"Hmph, I've said a long time ago that this kind of play won't work!" Shen Feng sneered and said: "Douyin is only suitable for attracting fans and making brand endorsements, if you have to play with goods, do you really think that Lao Ma has been mixed up for 20 years?"

Song Yun couldn't help but be handsome, to say that the boss is really powerful, and his thinking is so clear. Bringing goods is on Taobao live broadcast, and Douyin only attracts fans to receive high-end brand endorsements, which is cool.

"It's the supply chain that brings the goods, and even the accurate big data and logistics in the background, and a group of farmers who play code are crazy, right?"

Shen Feng was not optimistic about Douyin's strategy of bringing goods from the beginning, and the reason why he didn't enter the game was to see how effective it was, but it didn't work.

Not to mention the small headlines, even Xiaoma Spell Business has never done an old horse, and finally gave up after more than ten years, admitting that there is no gene in his bones, and only provides platform traffic for others to get on.

Are you better than a penguin?

Don't look at how Jingdong Lao Liu boiled it out?

Now Ali is first, Jingdong is second, and even Suning can't rank third, what are you?

Everyone is swarming to monetize your traffic, uneven, and there are all kinds of birds.

The last chicken feather, leaving a mess, is not Douyin paying?

If you talk about bringing goods, let alone Taobao Jingdong, even Kuaishou is much stronger than Douyin, after all, there are countless old irons, and a wave of 666 can get it.

"Douyin Kuaishou, these two old enemies are now more and more alike!"

Song Yun said: "Kuaishou began to bury his head in the grassroots, but the growth rate of user scale is still slow. In addition, I have always wanted to get rid of the low taste, and in the end it still gives people the feeling of the style of the local product in the video industry. ”

"PUGC is stunted, and more than 80% of its revenue comes from live tipping. Even if WeChat wins the Spring Festival red envelope this year and relies on social networking to enter the payment, Baidu wins the Spring Festival red envelope to obtain the mobile information flow skyrockets, and it smashes hundreds of millions to gain exposure, I estimate that it is probably just a reward upgrade, and it will not become a climate. ”

Shen Feng nodded, for Kuaishou, he is always very responsive, and he doesn't feel quite right.

The headline department originally expected the volcano to contain Kuaishou, but after killing and killing, he found out that this general was actually Pan Feng and not Lu Bu.

There is no way to rename the volcano video to Douyin Volcano, and the troika instantly becomes a deck car?

The volcano has been incorporated into the Douyin system, and rumors that watermelons will also follow, reflecting the strategic shift of the headline system. There are all kinds of signs that after attacking from all sides, the headline factory model began to shrink the front and switch from offense to defense.

According to the latest QuestMobile research report, the scale of mobile users fell by 2 million in the second half of the year, the competition among players became more and more fierce, and there was still a broad space in the sinking market, and the best battlefield was short video. ”

"Kuaishou originated from young people in small towns, and has always been known as the banner of not exporting values, telling the true stories of ordinary people, and never mentioning realization. Now watching Douyin overtake, I finally can't sit still and want to cash in. ”

Song Yun said with a smile: "Although there is no encouragement for Internet celebrities to bring goods on the surface, they can't see or hear all kinds of things, let it go, and secretly be happy." Selling milk powder, fruits, local products, and even tractors is like an online farmers' market. ”

Shen Feng laughed, that's the smell!

Last year, I even launched a group of mixed cuts, hoping to get rid of the local atmosphere, but it is obvious that I am looking for the wrong way, and the local flavor is not a technical problem at all, but a matter of product positioning.

If you don't have a little rusty atmosphere, how can you keep close contact with the grassroots people?

How can those veterans who sell agricultural products in Kuaishou be embarrassed?

Of course, Douyin is also mixed, and the good thing is that it has obtained huge benefits from three firmness: firmly embracing MCNs and hugging the thighs of Internet celebrities, firmly using beauty and heavy makeup, and firmly using recommendation algorithms to bind users.

At the same time, the drawbacks are also gradually revealed, heavy makeup and recommendation algorithms are as delicious as honey, and they will definitely taste greasy if they eat too much.

hugged and cultivated the head Internet celebrity, but I didn't expect that people would swarm with traffic and desperately find e-commerce platforms to monetize, now it's okay, right?

Getting in a hurry?