Shen Feng commented: "In the future, the back-tier cities will still be vast and promising, but unfortunately the enemy is too strong, and the volcano is pressed to the ground and rubbed by Kuaishou, which makes the sinking road of the headline video bleak." ”

"As long as the sinking fails, if you want to maintain a high growth rate of headlines, you can only let Douyin go into battle shirtless. In this way, the little brother of the volcano who is less than four years old must take a back seat and be demoted to a follower, and the future direction of the team is bound to be Douyin as the boss. ”

Thinking of something, he suddenly smiled: "With such a combination, Douyin seems to be planning to be fast-handed, and Kuaishou wants to learn Douyin, so it's better to simply change the name, one is called Shaker, and the other is called Kuaiyin." ”

Song Yun couldn't help but tremble, the boss is so bad!

"No matter how much we learn from each other, the two are still distinct in terms of model. Song Yun continued: "In addition to the three first-level entrances of tracking, popular, and the same city, Kuaishou also has a large number of second-level optional columns. ”

"This kind of hodgepodge often has application overload, too many types of hard to ensure that there are all kinds of chicken ribs, the so-called door understands, everything is loose. ”

"It's the same urine as the old goose factory behind it, and many of its products have this common problem. In terms of layout, Kuaishou is like a scumbag and loves everything. Douyin and Volcano are honest, just a few columns. ”

Shen Feng takes a sip of tea, Kuaishou is good at socializing, every ordinary user basically has the opportunity to show himself, and product positioning determines his interaction mode.

A swipe of the hand is a comment, and the essence of Douyin is still a video media, which focuses more on the consumption and conversion of content, and users will only see the next video.

ByteDance wants to merge two different models together, ostensibly to expand breadth, but there is a logical paradox.

It is almost impossible to ensure that the traffic distribution is balanced, to ensure the high exposure of the head users, and to achieve traffic conversion on this basis.

In the final analysis, the Kuaishou model can make high-quality originals stand out, and the Douyin model can strengthen the exposure rate of top users.

Not to mention whether the internal team Volcano is willing to be demoted and reduced to Douyin's younger brother?

The biggest question is that the combination of first- and second-line products is really as Douyin CEO Zhang Nan said, is it a brand upgrade and traffic integration?

The two tracks are driving at the same time, and there is a lack of traffic entrances to take care of each other, Douyin and Volcano need to be patched again, and it is easy to be broken by competitors one by one.

Even if the other party is given an entrance, it is unlikely that the actual user will load two applications at the same time, because switching back and forth is not only complicated, but also directly increases the loading cost.

If the Douyin volcano is combined into one in the future, it will definitely become another Youku potato, who cares about the little potato now?

"I think the volcano is completely a traffic depression for Douyin, and if you venture to open up channels, how to balance the introduction of traffic from different bases will test both sides?"

Shen Feng was not very optimistic and said: "If it causes user diversion, after losing the backline market, it is equivalent to giving Kuaishou a head for nothing!"

Song Yun nodded, looking picturesque, but in fact she was in a dilemma. Without integration, the sinking market is divided into two or eight, and it is difficult for the volcano to turn around.

Integration, whether Douyin can rely on the volcano sinking user group to achieve a breakthrough in the back line is still a question mark, if it fails, Kuaishou is likely to take the opportunity to turn around.

Replace the small with the big, bring the weak with the strong, and be taken to the ditch if you are not careful!

"Hey, if you want to say that ByteDance is really unfavorable, going to sea has attracted foreign hostile forces to investigate, Internet celebrities have brought e-commerce goods, and recently the players behind Li Ziqi have also been dug up, and now even their own small videos are sharpening their knives Huo Huo......"

"I don't quite understand that I've always drunk too much headlines that have always been known for their rationality?"

Seeing that Song Yun was confused, Shen Feng frowned and analyzed: "I think it may be influenced by penguins." ”

"You didn't look at the past Christmas, the dust of the red envelope battle settled, and finally the flowers ended up in Kuaishou's house. Although it is not clear how much the Spring Festival Gala will improve on mobile, it will definitely increase the exposure of the platform from past experience. ”

"Last year, Baidu APP achieved 20.8 billion times with the help of red envelopes for the Spring Festival Gala, and the total number of video playbacks reached 24.7 billion times, so it will be a high probability event for Kuaishou to hit a new high. ”

What's more, the audience who can watch the Spring Festival Gala is highly overlapping with Kuaishou users, and North China and Northeast China are the base camps of people. ”

"Although this wave of operations cannot replicate the successful experience of BAT, at least it can narrow the gap with Douyin's daily activity, which is worth it!"

These are by no means groundless, I have just studied the industry report, two days ago, I don't know where a demonic wind blew, interface news published exclusive news, saying that I learned from people familiar with the matter that ByteDance has achieved its annual performance target, with revenue of more than 140 billion!

All the cameras focused on Zhang Yiming, but people responded unhurriedly......

The news is not true!

It was originally a day when Tencent's good news was frequent and the limelight was exhausted, but I don't know who was stirring it up and making it a carnival day with headlines?

The industry also reacted differently to the revenue oolong incident, most of them sent flowers, and some people even thought that the track had been paved, as if the command gun had not yet been fired, and the headlines were already waiting for the finish line?

Before the New Year, some people added fuel to the fire, and those who didn't know thought that the two Tou Teng families were throwing artillery at each other?

The war is still brewing, and both sides are starting to boast that they have won?

Teasing us?

Shen Feng slapped the table with his hand and said confidently: "The sandpiper and the clam compete for the fisherman's profit, and the more lively the two fight, the better!"

"Now it's a hand-to-hand battle to grab head resources, whoever has the attention of fans in their hands has the right to speak!"

"You go to Douyin to talk, be tough, and strive for more high-quality resources for the company!"

"It's not just Keer, focus on supporting nonsense movies, I want to break through 20 million fans in three months and become the second largest IP of our Wanli!"

Seeing Song Yun leaving, I am afraid that one family will dominate in business, especially for small players, it will be a disaster.

It's better now, heroes are born in troubled times, and they can produce high-quality content, whether it is Douyin or Kuaishou, they must be supplied, especially for the food and entertainment industries, which are trillion-level tracks, and they will affect the whole body.

Sometimes the gods fight,

If the imp is clever enough,

You can also bite down on a piece of meat and try it!

Shen Feng stood up and came to the window, it has been more than four months since he started his business, New Year's Day is approaching, and the New Year is coming.

In two months, it will be the Spring Festival, and when the time comes, I will go home to see, although I dare not return to my hometown with fanfare, but at least I can reassure my parents.

Let's just say that if you get a good job, 30,000 yuan a month is not too much, right?

After all, it is not a good thing for the poor to get rich at first, and it takes at least a process of acceptance, and it will be easier to accept it in another three or four years.

There are still two months left, Ke'er has already walked out of the novice village, Aunt Jiajiapang is all slowly boiling, and Sister Liu is gradually getting started. Resources should be smashed with all their might for nonsense movies and set a small goal.

Exceeded 15 million fans a year ago!