Chapter 403 Must Play?

Proficient in the traffic economy, using grassroots thinking, narrowing the distance with the audience, and perfectly creating the personality of an entertainment expert, after integrating into the Internet environment, it not only attracts countless fans, but also continues to inject heat into Xiaomi mobile phones.

This trick is wonderful to save the country!

"The sand sculpture is eye-catching, and the ghost animal wins people's hearts!" Ding Wei said with a smile: "Entering Station B may be a new battlefield for Lei Jun, and Station B is of course willing to become this battlefield." ”

Shen Feng pursed his lips, nonsense, don't you see where Chen Rui came from?

Jin Shan Patriarch,

An old subordinate of the Thunder Sect Master!

What's more, the toss is so big, is it just to be an UP master?

The reward plan of station B has developed a delivery model, and has now entered the third phase of testing and investment, and Taobao links can be hung in the video and live broadcast room......

The largest gathering place for young people of Generation Z!

When I came to Huaxing in the afternoon, I was pulled by Bao Fan, claiming to help palm my eyes?

Looking at more than a dozen BPs in front of him, all of them were new energy vehicles, Shen Feng picked one up casually and teased: "Think clearly?"

"There is no way, the shareholders are crying and shouting for layout. Bao Fan touched the big bald head and said helplessly: "Although there are very few people who can fight, they can only pick the general among the lame." ”

Shen Feng laughed, and a thought flashed in his heart, since Huaxing was charging into battle, he ......

Seeing Shen Feng agree, Bao Fan hurriedly took out the information and displayed: "This is a project that has been held two years ago, he is Huang Ximing, the founder of Bojun Automobile, who has been in the automobile industry for more than 20 years, the first half of the time is in Detroit, and the second half of the time is back to China to do chassis development for the main engine factory. ”

"Surrounded by capital, it set up its own door, and four years later announced that it had failed to build a car due to a lack of follow-up financing. What was once a rhetorical ambition now sounds like a faΓ§ade for enclosure. β€œ

Lu Qun, the founder of Qiantu Automobile, was even more miserable, and finally built the car after a few years of tossing, but the market response was mediocre, he couldn't make money selling the car, and the external blood transfusion stopped. After five years of entrepreneurship, I have been in arrears of wages and arrears, and a lot of debts have directly become old debts......"

Looking at seven or eight projects that were once infinitely beautiful, even Shen Feng felt embarrassed.

These are all halfway to death, the real pity is Byton Motors, the founding team from BMW and Infiniti, not only the team camp is luxurious, the model design is also very bright, and the limelight is unparalleled for a while.

But the mass production delivery time of the vehicle has been delayed again and again, and June this year is the original delivery time, but the owner of the 50,000 orders is waiting for the news that the company has stopped operating?

There are also a lot of arrears of wages for employees and arrears from suppliers.

"What is a new force in car manufacturing? It is to participate in automobile manufacturing through a financing model. ”

Bao Fan hit the nail on the head and said: "It is very important for them to please investors, after all, the model is still on paper, it is impossible to make money by selling cars, and it is difficult for startups that lack assets to pledge to obtain bank loans, and equity financing is the most feasible method." ”

Bi Fukang, a founding member of Byton Motors, had already written in his contract when he joined the company: in the next few years, the new company would be listed in Hong Kong, and Byton was obliged to provide him with 2.5% stock options unconditionally. ”

"Although the model has not yet been mass-produced, it has rented a few hundred square meters of space on the most prosperous section of Nanjing West Road to display the model and interact with the owner, and the monthly rent has exceeded one million. ”

"Even the staff store uniforms are designed by a third party, customized and imported from Germany, plus tariffs, I heard that more than a dozen sets of clothes have been smashed for 600,000!"

"What Bojun Automobile, Changjiang Automobile, Sailin Automobile, Qiantu Automobile, Tianji Automobile, ......"

"Twenty or thirty companies were exposed to wage arrears, and employees pulled banners to defend their rights, and now they don't want a penny back!"

Shen Feng nodded, when the capital boomed, new forces rose one after another, and when the tide receded, most of the new forces perished.

With the strong support of 16 years of national policies, the direction of new energy has become one of the most optimistic directions for investors. Write a book

Sister Milk Tea once recalled the process of Liu Qiangdong's investment in Weilai Automobile: Li Bin came to our house for a meal, spent 15 minutes talking about ideas, and my husband said yes in 10 seconds!

The story has been told over and over again for more than two years, and the result is all PPT?

The jargon is called betting on horses!

At the starting line, due to the high odds, investors will spread their bets, and it is easier for new car manufacturers to get financing.

As the race enters the second half of the race, the event gradually becomes clear, and investors will bet on the leading horses, and no one will continue to invest at the bottom of the ranking.

The Matthew effect, in which the strong are stronger and the weak are weaker, will be even more brutal in the future. This is also why even in the financing winter, NIO, Weimar, Xpeng, Ideal, etc. can still receive large amounts of financing.

Being able to live until now is the greatest competitiveness in itself.

Is NIO listed?

"I suggest you take a look at these two!" Shen Feng locked on the two projects and said seriously: "Since it is a storytelling, the founder should not choose a traditional car company, it is best to have a cross-border entrepreneurial background in the Internet." ”

"The hero sees the same thing!" Bao Fan slapped his thigh and said excitedly: "I think so too!"

Hurriedly took over the project, such as Zhibao said: "Why can't car company veterans build cars? Because it takes time for executives from car companies to attract capital recognition, they don't know what investors want to hear." ”

"Byton's financing is still too simple, and large amounts of financing come from regional capital, such as the local government and FAW Group, and there is no domestic and foreign capital to endorse the founder, which can only show that the appeal in the industry is not strong. ”

"If it were me, I would directly rank the founder's background first!"

Shen Feng smiled and said nothing, Bao Fan can not be in vain until now, he has his own unique secrets.

If the A round of financing is 300 million, the B round will be 1 billion, and the C round will be 5 billion......

How can the market give you so much money?

What about the leading NIO?

Last year, it lost 11.2 billion, an increase of 17.2% year-on-year!

Based on the average selling price of the ES8 of 530,000 yuan, it will lose about 20,000 units a year.

The big brother is still like this, let alone the little brothers.

It's all money-losing stuff!

The only companies with sales volume are Weilai, Xiaopeng, Weimar, Ideal, Guoji Zhijun, Hezhong, Xinte, and Yundu......

There are only eight.

Mass production is a hurdle that most new forces can't get.

Building one car is not the same concept as building 10,000 cars!

It is easy to build a star executive team, but the large-scale mass production tests the comprehensive quality of the enterprise, such as design and development, supply chain management, factory construction and car manufacturing qualifications......

Indispensable.

The Internet is a long-board model and long-tail theory, and car manufacturing is a short-board theory and resource model. Any shortcoming will lead to the collapse of the safety, quality, sales and brand of the car.

What comes out is a history of blood and tears!