I sorted out some fragmentary thoughts about this promotion plan in my brain, and then said to Li Yang: "This promotion plan, we can jump out of the conventional thinking, my idea is that in addition to 8 international first-line brands, other ordinary brands are still in accordance with the previous promotional methods, that is, simple discounts, gifts, we don't need to spend too much thought, and we are not allowed to be too scattered in time." ”

Li Yang nodded and said: "I understand what you mean, I also agree with your idea, this promotion is mainly to highlight the image of our top department stores, the focus of the promotion plan should be around the 8 international first-line brands, talk about how you plan to integrate these 8 first-line brands to do this promotion plan." ”

I thought for a moment and said, "Our 8 first-line brands in Polaroid Department Store include almost all categories of daily necessities, including clothing, bags, watches, jewelry, ...... This inclusion is our strength and also helps us to carry out matching promotions. ”

"What's the match?"

"First of all, we have to create enough motivation for consumers to buy subjectively, of course, promotion is an important means to stimulate purchase motivation, but this is not enough, we also need to further stimulate their desire to buy at the psychological level. ”

You continue. ”

"Let's first segment the market, those who can buy luxury brands must be high-end people, but there are also career differences and wealth differences among high-end people. ”

Li Yang nodded and said: "Yes, women are the main force in buying luxury brands, and these women are either the top elites of the company, rich women, or ......."

"Or the little three who were raised!" I said instead of Li Yang, who has been engaged in the department store industry for many years, and we have a very specific division system for the target consumer group, ironically, we have studied the consumption structure of luxury brands in Polaroid Department Store, with company executives accounting for about 20%, rich second-generation consumption accounting for about 30%, and the remaining 50% Basically, it's an abnormal purchase, so it's common to see young and beautiful women walking into luxury brand stores with successful men in high-end shopping places, of course, this is just an internal survey we do, not official and authoritative, but it's enough to tell the problem.

"What, are you going to use this as a starting point?" asked Li Yang pointedly.

I nodded and said, "That's right, you know this kind of woman, they are emotionally insecure for a long time, they need a kind of sustenance, even if this sustenance is false, they will find it comforting. ”

"So, what's your promotional theme?"

"Love is not extravagant...... During the event, if the couple is still together to buy luxury goods at our store, then we will return cash to their commemorative membership card, 10% of the purchase in the second year, 15% in the third year, and 20% in the fourth year In fact, those women don't really care about the so-called cashback, what they care about is a kind of psychological comfort, they also hope to have love, and hope that love can last for a long time. ”

Li Yang pondered the feasibility of this idea in silence, and said to me for a long time: "I basically agree with this promotion idea, but whether it can be operated or not, we still need to meet again to do a collective discussion." ”

I nodded and said, "Okay, it's up to you." ”

Li Yang joked: "Jiaming, it seems that you don't have an ordinary understanding of women's minds, if your judgment of that kind of woman is not wrong, this promotion strategy against Zhuomei will definitely be a great success."

I don't have words, but the understanding of that kind of woman is given to me by my nightclub career over the years, as for whether their psychological characteristics can be used as the basis for business behavior, I don't know for the time being, if I am lucky enough to be adopted by the company, then the market will finally verify.

......

After a busy day, it was finally time to get off work, the colleagues in the office had left one after another, and the surroundings gradually quieted down, I lay on my back on the office chair and closed my eyes to recuperate, but my heart was still quiet.

Another ringtone of the mobile phone pulled me back to reality, wiped my face heavily and picked up the phone from the table, looked at the number, and unexpectedly found that it was the father who called, I was a little surprised, all the years I left home, I took the initiative to call him, and he hardly contacted me. Sometimes I wonder if he has forgotten to have my son who is wandering outside, in fact, I know that he has not forgotten, so he will come to see me every time he passes through Suzhou on a business trip, but he is not very good at expressing his emotions.

I habitually lit a cigarette before answering the phone and shouted, "Daddy." ”

"Well, have you eaten?"

"I haven't gotten off work yet, and the company has been busy lately. ”

"Oh. ”

"Is there something wrong with you calling me?"

"I haven't had time to go to Suzhou recently, and the rice and flour I told you last time were sent to you by express, so you should pay attention to receiving them these days. ”

"Oh. I replied weakly.

Daddy was a little silent, but he didn't mention hanging up the phone, and his abnormal behavior surprised me a little, but he still waited patiently.

"Jiaming, how are you and that girl?"

I knew that Daddy was talking about Zhang Rixuan, but he asked very pretending to be garlic, "Which girl?"

"It's the girl who lives with you, by the way, your mother knitted two scarves this time, and also knitted one for her, you turn back to her, and you have a big temper, don't lose your temper at her and let her be a little, don't quarrel when you live together. ”

Ban Dad said, I counted in my heart how many words he said in this sentence, and I was surprised, it was 64 words, as if since I consciously counted, he has never said so many words in one sentence, I suddenly feel that this world is really fickle, even Ban Dad has changed, and he has become more talkative!

"You and my mother don't even know people's names, so you are so enthusiastic and knit scarves for people, is it appropriate for you to say it yourself?" I said with some tears and laughter.

Ban Dad then said something that made me vomit blood: "It's you who live with her, what do we need to know her name for?"

After a while, I said helplessly to Ban Dad: "You are right, I will do what you command." ”

"Be nice to people, that's a good girl. ”

Daddy's repeated emphasis made me helpless, but I didn't dare to hang up his phone in a rebellious way, and said helplessly again: "My father, you have only seen people twice, whether you are a good girl or not, you can see it! Is she simple, or are you scheming?"

Daddy ignored my ridicule, repeated the phrase "treat people well" and hung up the phone.

Listening to the "dood" hang-up sound, I didn't know what it was like, and I couldn't help but ask myself: How should I treat her well? Now I am like a bystander, watching powerlessly as her uncle Mi Zhongde raised his cruel knife and fell on her.

Putting the phone back on the table, I leaned heavily on the back of the chair, patted my face with my hand, closed my eyes, remembering her long hair hanging down her shoulders but so lonely, the blood vessel connected to my heart seemed to be torn off, and in an instant, I felt a painful suffocation.

The ringtone of the mobile phone rang again, this time it was Zhang Rixuan calling, I just remembered that in the morning she promised me: she will help me move when she is free, and she should be off work at this time, so she will take the initiative to contact me, she is indeed a woman who does what she says.