A white Gulfstream private jet soars through the clouds at an altitude of 10,000 meters in the South China Sea.

In the plane, Zhang Yida sat on the sofa and boasted to Chen Rui, who was sitting next to him, about Ruixiang's various layouts in Southeast Asia and the growth potential of long video streaming media in Southeast Asia.

Chen Rui nodded again and again when he heard this, he was now completely on Zhang Yida's thief ship.

Station B is also completely tied to Ruixiang, one is prosperous, and one is lost.

Just after the end of the New Year this year, Penguin sent a letter asking Station B to stop live streaming the games produced by Penguin, and it is not possible to edit and upload long and short videos related to Penguin games.

The penguin did not directly sue Station B to the court, perhaps it was Chen Rui's drunken scolding of Liu Zhiping that had a certain effect.

Even Xu Yi and Li Ni, who started a business with Chen Rui, didn't expect that Emperor Rui, who has always been gentle and elegant, would have such a domineering side.

Although the relevant videos of the ghost animal area have been taken off the shelves, Chen Rui still left a very deep impression on the hundreds of millions of active users of station B.

In short, the penguin doesn't know whether he is afraid that Chen Rui will scold people again, or if he is afraid that the young man at station B will spit fragrantly, and his methods are still relatively gentle.

Chen Rui didn't cheat, and asked Station B to send an announcement to users: We have not obtained Penguin's authorization, please don't broadcast Penguin games live and edit Penguin Game short videos.

Not only did it make an announcement, but Bilibili also set up a compliance content review team to review whether the content was related to Penguin.

It is impossible to say that it has no impact at all, after all, "League of Legends" and "Glory of Kings" are very popular, and users can't see the live broadcast at station B, so they can only go to Huya and Douyu.

On the contrary, fans of "PlayerUnknown's Battlegrounds" can only go to Station B to watch the relevant live broadcast.

The content ecology of Penguin and Ruixiang is currently like this, showing complete opposites.

Zhihu, Weibo, and the official account have all been discussing related topics during this time: whether Ruixiang can resist the attack of penguins, or even surpass the content ecology of penguins.

And Ahri and Qiandu have been robbed of a lot of limelight and are rarely mentioned.

Penguin's content ecology is too powerful, and at present, only Ruixiang can fight against one or two, and other companies cannot.

Chen Rui heard Zhang Yida boast a few years ago: he wants to let Station B go to sea.

At the time, I thought it was bragging, but I didn't expect that this seemed to be going to be realized.

"Southeast Asia seems to be deeply influenced by the Korean wave culture, and Japanese comics are also more popular here, so we don't seem to have any advantage?"

Chen Rui listened to Zhang Yida's big words, and asked after taking a sip of water.

This is also the thing he is most worried about, and the degree of Chinese content is a little worse.

Even Station B itself has to purchase a lot of Dongying Animation every year, and although Guoman has made certain achievements, it is overseas, compared with Dongying Comics that has been developed for decades, there is still a big gap.

"You're right, but that's why we're doing this work.

If you don't take this step, you will always have to stay the same at home. ”

Zhang Yida still wants to do something for the rise of the cultural industry and the export of Chinese culture.

He continued: "Think about it,Why can't Guoman get up?The development time is short,There are fewer employees,The scale of the industry is not enough......

To put it bluntly, it's all about money.

If you can make money like mutual finance, it is estimated that there will be more employees, and it will develop in a more professional and high-quality direction.

This is the case in any industry, where input and output are proportional to attract more capital and talents.

If Guoman goes abroad and is slowly accepted by foreigners, this will undoubtedly expand the market.

After making more money, practitioners can continue to create?

Generating electricity with love is not a long-term solution. ”

Chen Rui felt that Zhang Yida's words were very good, and at the same time, he felt a sense of accomplishment.

Let's open up the market in a blue way,In the future, Guoman entrepreneurs can also have more market income,It is undoubtedly promoting the development of the entire industry in a better direction。

Guoman is not without breadth, decades ago, the classic cartoons such as "Havoc in Heaven", "Little Tadpole Looking for Mother", "Black Cat Sheriff", "Hulu Brothers" and other classic cartoons produced by Modu Art Film Studio have won awards at home and abroad.

Even the predecessor of the Modu Art Factory made an 80-minute animated feature film "Iron Fan Princess" in 1941, and Osamu Tezuka, the "God of Comics", watched this animation before he decided to become a cartoonist.

And Dongying didn't make his country's first animated feature film until sixteen years later.

Hayao Miyazaki and Takahata are even more admired and admired ink animations such as "Princess Iron Fan" and "Little Tadpole Looking for Mother".

It is believed that only under the system of Red China can there be such high-level animation works.

Later, Chinese animation stepped down from the altar, and Dongying comics and animation began to become gods.

Chen Rui and Zhang Yida talked about the glory of Chinese animation, and they were also embarrassed.

Zhang Yida also misses "Gourd Baby" and "Black Cat Sheriff" that he watched when he was a child, and there are no more classic Chinese cartoons.

"Like Hallyu culture, they have begun to invade Europe and the United States, what EXO, BTS is somewhat famous in Europe and the United States. ”

Chen Rui said angrily, "Our country is a traffic star, acting and reciting the Arabic alphabet." ”

Zhang Yida nodded, it is still too easy to make money, so he doesn't want to make progress, and he is not even as good as the movies and TV series made in the eighties and nineties.

"However, costume dramas are still okay, such as "Step by Step", "The Legend of Zhen Huan", "Yanxi Raiders" and other dramas are very popular in Southeast Asia.

Vietnam has also released an adapted version of ......"

Zhang Yida doesn't want to complain about the Vietnamese, the remake of the thunder drama can kill people.

This should be related to the early cultural export "Romance of the Three Kingdoms" and "Journey to the West". ”

Chen Rui said in an affirmative tone, "I heard that Vietnamese and Indonesian users may be even more familiar with Journey to the West and the Three Kingdoms than domestic users.

This can be regarded as the predecessors planting trees, and the descendants enjoying the shade. ”

Zhang Yida nodded, "I have already read the market research report sent by McKinsey, and Chinese costume dramas such as court, Xiuzhen, fantasy, and martial arts are open in Southeast Asia."

Because the costume is so sophisticated, the production price of Queen Fucha's phoenix robe in "Yanxi Raiders" is as high as 300,000 yuan, and the total investment of "Langya Bang" is 110 million yuan, which almost completely restores the ancient costumes, conveying to the people of Southeast Asia a Chinese aesthetic that is different from the Japanese, South Korean, European and American styles.

In other words, it is to use big investment to convince people, not the storyline or anything else.

Korean idol dramas like pet sweets and delicate Japanese emotional dramas are very marketable in Southeast Asia, but Chinese idol dramas have a mediocre response. ”

Zhang Yida never fights unprepared battles, so as early as last year, McKinsey began to collect and investigate the long-term video streaming market in Southeast Asia.

Although it is possible to cooperate with local content production companies, Zhang Yida wants to use Chinese dramas to spread all over the Southeast Asian market and expand his influence in China.

But this can only be done slowly, and you must understand where your strengths and weaknesses are.

"By the way, Mr. Zhang, how many platforms are we building?"

Chen Rui knows Ruixiang's habits, and the products in the system often give you two pairs.

Shake and Kuaishou are a pair of CP, Xiaohongshu and Pindodo, Rocket Video and Station B.

"Let's focus on cultivating one first, and when the market is clear, if there is a group of people who need to be subdivided, it's not too late to split it. ”

Chen Rui nodded, it's okay like this, let's concentrate on big things first.

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