Upon arrival in Singapore, the plane did not dock at Changi Airport, but at Seletar Airport, an airport that mainly caters to private airliners.

Despite the small land area of Singapore, all the facilities are extremely rich and perfect, otherwise it would not attract so many immigrants every year.

For example, Zhang Yida's hometown, Daniel Zhang, the chairman of Haidilao, immigrated to Singapore.

After Haidilao went public last year, Daniel Zhang's immigration information was exposed, and the big man was the richest man in Singapore with a net worth of $13.8 billion.

In the words of netizens: Chinese helped Singapore eat the richest man, and Haidilao, which has been shabu-shabu, has become a "foreign company...... Netizens have mixed reviews.

Liu Chang, the daughter of Liu Yonghao, chairman of Xinwang Group, is also a Singaporean, and Wall Street giant Rogers, Facebook co-founder Edward Savierlin, etc., have also immigrated to Singapore.

It is understood that in Singapore, a "global legal tax haven", the maximum personal income tax is not more than 20, the corporate income tax is up to 17, and there is no capital gains tax and inheritance tax.

If it is just to avoid taxes, if there is no other reason, Zhang Yida feels that these people are too shallow, or they are refined and self-interested to the extreme.

After getting off the plane, Zhang Yida and his entourage got on the convoy sent by Grab Group to greet them and drove towards the Grab headquarters.

Grab's $300 million headquarters is still under construction and will not be completed until the end of 2020, and more than 3,000 employees are still working in leased office buildings.

Chen Bingyao is a Malaysian, and he is still very polite, and greeted Zhang Yida and his party under the office building early.

As the chairman of a unicorn with a valuation of more than $30 billion, he didn't have to do it, but he did it anyway.

Ruixiang holds 40 shares of Grab, is the most important shareholder, and there is no one.

In addition, he admires Zhang Yida more, and every time he communicates with Zhang Yida, he always gets some unexpected gains.

Standing alongside him is Makarim, the current CEO of Grab and the former CEO of GoJek.

After the merger of the two companies, he was also appointed as the CEO of Grab Group as agreed.

The two greeted them warmly, and after greeting Zhang Yida, they exchanged a few words of greeting with Chen Rui, Ma Jun, Zhang Lan and others, and beckoned the group to enter the office building.

In a large conference room, Zhang Lan got up and played the T, showing the content strategy that Ruixiang intends to carry out in Southeast Asia, including the complete content ecological chain of text-music-video-game.

Chen Bingyao and Makarim are listening very carefully, and this is a good opportunity for "ya".

The entrepreneurial projects they have launched over the years have a deep imprint on China, and they have visited China's outstanding mobile Internet startups more than once or twice.

Their goal is to become the Ahri, Penguin, and Ruixiang of Southeast Asia!

Qiandu, because of Google, basically has no chance.

"For example, the film and television dramas adapted from the "martial arts world" will save a lot of copyright fees, and once the film and television dramas become popular, they will contribute a big I to the game, and the game live broadcast will also be completed on its own platform......"

Zhang Lan used a series of data graphs to list successful cases in China.

The biggest contradiction between Ruixiang and Penguin lies in this, although there were also food grabs in the past, but the threat is not as good as Ruixiang.

and audio, the penguin is a well-deserved overlord, and Qiandu, Ahri, and Ruixiang together are not enough to fight.

On games and videos, including short videos, Ruixiang is stronger than Ahri, and there are too many thousand degrees, and it has become the number one problem for penguins.

Even Ruixiang wants to buy a small game studio like Giant Bird Duoduo, and Penguin has to add to the blockage.

Zhang Yida sat on the side and rubbed his eyebrows gently, at present, he rarely interfered in the actual business of the company.

More importantly, we should look at the development of Ruixiang from a strategic perspective.

For example, the war with Ahri and Penguin, the potential hidden dangers brought by geopolitical issues to overseas businesses, and where is the next 100 billion growth point of Ruixiang...... Wait a minute.

After listening to Zhang Lan, Chen Bingyao also raised his doubts very insightfully: "According to the successful experience of China's long video, as well as international video streaming platforms such as Netflix and Disney+, content quality is the top priority to attract users to pay.

VIU currently focuses on Korean dramas, Japanese dramas, Indian dramas, etc., and has cooperated with multinational boutique content production companies, including HBO Asia, South Korea KBS, BC, SBS and other major TV stations.

How do we break the game? Chinese mainland TV series? Or cooperate with local production companies?

If you choose to cooperate with a Japanese and Korean production company, you may drive up the price of your content. ”

Cheung knew about VIU, which is PCCW's streaming platform, and there is also a VIU TV in Hong Kong.

Li Zekai also talked to him about the Li family's family fund as a cornerstone investor when Ruixiang was listed.

But the world is impermanent, and before the eight characters of the shares have been skimmed, it seems that they are about to become competitors.

However, he is not worried that VIU and the Li Jiacheng family behind it will have any special ideas, and it is a big deal that the matter of investing in shares is yellow, and it is not an indispensable investment.

Zhang Lan explained to Chen Bingyao, "In recent years, Chinese costume TV dramas are still very popular among users in Southeast Asia, and most of them are adapted from online texts, and they are also suitable for game adaptations.

Cooperation with local production companies is also inevitable, Chinese content cannot flood the entire stream, and Chinese online dramas are not so invincible.

As for cooperating with production companies in South Korea and Dongying, I won't consider this for the time being.

The market is so big, we also need to differentiate ourselves for a period of time, and we don't need a bayonet to see the red. ”

"The bayonet is red?"

Chen Bingyao thought for a while, then asked with a smile: "Is this the meaning of close combat? ”

Although this guy is Malaysian-Chinese, he doesn't speak Mandarin, but he knows some Cantonese and simple Chinese culture.

Zhang Yida joked with a smile, "I think you can learn Chinese well, and you will definitely learn a lot of knowledge from it." ”

Chen Bingyao smiled embarrassedly, "Actually, I also received Chinese education when I was a child, and then I went to study abroad, so my level is somewhat inferior."

However, I will listen carefully to your suggestion and study Chinese well. ”

Makarim didn't pay much attention to the jokes of the others, but smiled in agreement.

Then he said seriously, "When I was running Gojek before, I thought about launching a streaming service.

The idea proposed by Ruixiang is exactly what I want.

According to a joint report released by Google, Temasek and Bain & Company, the output value of the video, music, gaming and online advertising industries in Southeast Asia will grow from US$13 billion in 2018 to US$32 billion in 2025.

This is undoubtedly a very large market, and it is also suitable for Grab to continue to expand its borders and consolidate its position as the number one internet company in Southeast Asia.

That is, how exactly should this cooperation be carried out, or what should be done and what obligations should be fulfilled?"

Zhang Lan nodded, "Our idea is to launch a streaming platform through a joint venture between Ruixiang and Grab, with us holding 51 shares and you holding 49 shares."

Rui has always provided technical and content support, and Grab has provided support such as traffic and local public relations.

Of course, our and resso apps will also provide traffic support for video streaming platforms. ”

"That's good!"

Makarim nodded, turned his head to look at Chen Bingyao, and asked for the latter's opinion.

What can Chen Bingyao say, Ruixiang is so large, and it is the largest shareholder of Grab.

He smiled and said, "I'm fine, let's just settle it for the time being!"

Zhang Yida didn't interject during the whole process, and the cooperation was a matter of course.

However, this is far from a success, and the alliance with Grab is only expected.

If we really want to gain a foothold in Southeast Asia, we still have to fight a lot of hard battles and tough battles.

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