"Anti-Shell Alliance?" Shen Feng looked at Bao Fan and smiled, "No, right?"

"Since Zuo Hui and Beike completed a capital bet, this so-called anti-Shell alliance was formed spontaneously to oppose the exclusive dictatorship. ”

Shen Feng saw that the big bald head was full of seriousness, and Shell was listed two days ago, and it soared by 87% overnight, with a market value of 42 billion US dollars.

Last year's revenue exceeded 46 billion, a year-on-year increase of 60%. In the first half of this year, it increased by 39% year-on-year, and it is the most beautiful cub in the real estate industry.

Of course, the success will be a thousand bones, and the money burned behind the rapid growth is a large amount, including the contributions and compromises of 42,000 real estate agents and 456,000 agents across the country.

Thinking of this, he said: "As Zuo Hui said in his letter to shareholders: Beike will continue to enter new areas of the industry, and use the platform to carry out drastic transformation and upgrading of traditional, heavy, dirty and tired businesses. ”

Shen Feng said with a smile: "These words are obviously a response to the old rival 58 City, and even Ali and JD.com's cross-border players. ”

Bao Fan clinked glasses of wine with Shen Feng and said: "In just two years since its establishment, it has been in a hurry to enter the 22 trillion residential service market to make money, and there must be deep-seated reasons for the mentality and practice of being in such a hurry to go public. ”

"In 15 years, Lianjia's financing reached 12 billion, but the shareholders who were eager for money raised the company's valuation to more than 40 billion. At that time, Zuo Hui was under great pressure to go public, and according to the agreement, Lianjia had to complete the initial public offering within 5 years after the B round of delivery date, that is, 21 years ago. ”

"Otherwise, Lianjia will have to pay about 17 billion to shareholders at the investment amount + 8% annual return price!"

Bao Fan sighed: "Gambling is the biggest pit in entrepreneurship, and I don't know how many people have died on it." What's more, Lianjia is an asset-heavy vertical self-management model, and if it wants to be listed smoothly within five years and make enough brand gold content before the growth ceiling arrives, it must evolve to an asset-light and more gold-absorbing platform model. ”

Shen Feng nodded, to say that Lao Zuo is also a ruthless character, and he has launched a new platform that is open to real estate agents and brokerage companies. In 18 years, Shell went online and began to conquer the city.

To say that the gameplay is not complicated, that is, the sharing of housing information combined with the management mode of Lianjia, online housing information is like a piece of snowflakes, and the management structure of Lianjia collects the snowflakes into a snowball, and Shell is to make the snowball bigger and bigger until it enters the capital market.

For example, if you push an agent to join the shellfish system, you can get a subsidy of 3,000 yuan, which is a brutal way of digging the foot of the wall, and the scale is rapidly expanding. Now it covers 100 cities, 235 brokerage brands have settled on the platform, covering 38,000 offline stores and nearly 400,000 real estate agents......

Only by rushing to the market and filling the appetite of the brokers under the shell with a huge profit cake, only when the VAM agreement becomes real money, the internal negative factors and external public opinion can be temporarily subsided.

It's hard to stop and catch your breath!

They are all old rivers and lakes, and there is no need to say much about the ups and downs, Bao Fan tasted lipstick and said: "At the same time, since the first day of Shell, the 58th Group Army under the command of Yao Jinbo has opened fire on Lianjia and Shell, and even united with a number of real estate economic companies, developers and platform service providers to launch a 100-day encirclement and suppression of Shell. ”

"In addition to the old adversaries who want to strangle the danger in the cradle, those cross-border players with greater traffic, capital and platforms, such as Alibaba and JD.com, are aiming at the housing service market with huge profits. ”

"No way, who let the domestic real estate industry be a long-tail market measured by 100 million?"

Shen Feng thought deeper, no matter who wants to pry this biggest cake, they must use the power of the platform. Zuo Hui, who founded Lianjia and Beike, has this ambition, but he can't get the traffic or technical support of strategic shareholders Baidu and Tencent, so only by accelerating the listing can he get more resources and players to settle in. Quick Eye 123

On its own large platform, it has the ability to use strong leverage to compete with opponents, which may affect the rules of the game and the pattern of interests in the stock housing market.

"To say that the most urgent is Lao Yao, the establishment of Shell is because Lianjia wants to rebel against the monopoly of 58.com, and its model will have an impact on the business model of 58.com. ”

Bao Fan joked: "When the enemy is weak, he didn't kill him, and when he successfully went ashore, he got a little respite in the context of the decline in the external market environment, and he ...... in the future."

Shen Feng was noncommittal, he didn't have any feelings about 58, and he was beaten to pieces!

In fact, it is still too greedy, and announced a 30%~50% increase in port fees, which completely triggered a joint boycott of intermediary alliances including I love my home, Lianjia, and Maitian.

All intermediaries threaten to remove all their listings to counter their profits through traffic monopoly.

Who gave you the courage to be the enemy of the world?

As a result, Beike sees the pain points, charges transaction fees, and makes money from the transaction, and strives to show the real listing information and price, and promote the rapid transaction between buyers and sellers.

In this way, there is more motivation to conduct in-depth research on real estate information and improve the service in the transaction process. The path of the platform is made vertically and horizontally.

"Shell is both an athlete and a referee, and first gives priority to his own sons, Lianjia and Deyou. Because in the internal ACN system, if you let intermediaries other than Beike, Lianjia and Deyou make a deal, the big boss will have to give it to others, and it can only take 8 points of platform fees. ”

"Just hit the pain point of 58, but at this stage it is still resource integration, if Beike builds the largest real estate transaction network, it is likely to be just the next Yao Jinbo, there is no essential difference. ”

Bao Fan predicted: "Unless Beike can really reduce the information gap between buyers and sellers in the future, on the basis of maintaining the interbank rate, use the scale advantage to reduce costs and increase efficiency, and improve the experience of buyers and sellers, it can find its own way." ”

Shen Feng shook his head, who can say for sure what will happen in the future?

In the huge and complex housing service market, the two-year-old Beike took the lead and enjoyed the dividends of Internet + real estate, which seemed to be infinite, and at the same time became a thorn in the side of many platforms.

In the past two years, the market has been exposed by early brand owners many times, such as platform overhead brands, malicious tilting of resources, and empty talk about empowerment support.

In terms of developers, Beike New Housing has signed an exclusive agreement, that is, only Beike brokers can sell to the outside world, although a deposit will be given, but the pain of losing the channel is greater than the short-term benefits.

Online and offline, from real estate brands, developers to intermediaries, those small and medium-sized enterprises that do not recognize the shellfish play, plus several platforms under the 58 Group......

All the crises hidden under the favorable situation of the shell listing are the so-called anti-shell alliance of Bao Fan, and the enemies are waiting for the opportunity to accumulate a blow.

Not to mention that there is also Ali Jingdong eyeing up,

It's so exciting!