Li Yifan thought, this unconventional leapfrog development roadmap has to be carefully talked to a few of them, after all, he can't do this business with them for a long time, if he doesn't send them on the right track at the beginning, and other participants, with a large amount of funds and mature teams to come in to seize the market, with a few of them fledgling novices, the brothers will not go too far, that is, to reach the level of a small wealth, wasted this huge opportunity.

Thinking of this, Li Yifan sorted out his thoughts, and then said, "Since we are not superior in terms of capital, talent, market experience, etc., we can only firmly grasp the advantage of being the first." In fact, the core element of the market is fast, the so-called success is often one step faster than others, Napoleon once said: 'The reason why my army wins the battle is because it is 5 minutes earlier than the enemy. We've all had the experience of grabbing a seat on the bus, and when the bus stops, everyone will rush to the door, because you have to be one step ahead of everyone else to be the first to get on the bus and grab the most ideal and comfortable position. One step ahead of others may seem simple but not easy to do. ”

Li Yifan paused and gave everyone a time to think. Seeing the three fat people, they first showed a look of loss, and then their eyes were full of confusion. Only after Li Xiangdong listened, he first lowered his head and thought about something, then raised his head to stare at Li Yifan, and asked, "Yifan, since we say that we can only achieve market success by maintaining the advantage of being the first-mover." So what can we do to maintain our first-mover advantage?"

Li Yifan nodded first and praised Li Xiangdong, and then said, "Brother Dong asked the point, we must maintain the advantage of being the first, we can only put the speed of development in the first place, seize the market as soon as possible, and spread the product all over the market as much as possible before others react." Since speed is the most important development strategy, it is the most important thing to quickly advance into a city, establish a first-mover advantage, and give potential energy pressure to latecomers! Only by sacrificing a part of the net profit to share with others can we mobilize many people to participate in our expansion plan, in order to occupy more cities in a short period of time, and seize more market share. ”

Hearing this, Su Huijuan also interjected and asked, "Then how to effectively manage them, aren't you afraid that they will occupy the magpie's nest?"

Li Yifan looked at Su Huijuan with appreciative eyes and said approvingly, "Sister Juan's question is a good question, this is the second key point in our roadmap to achieve unconventional leapfrog development." ”

At this time, Ermao patted Sanfat's shoulder and interrupted Li Yifan's speech, "You brag every day, how smart and wise you are, but now, you can see that Brother Dong and Sister Juan can keep up with Yifan's train of thought and ask key questions." What about you? You just know how to stare at two little eyes, and be stupid. ”

"Don't be a pig black you old owl, you don't know what!"

Su Huijuan stopped, "You two don't quarrel anymore, listen to Yifan first, and then explain to you later, Yifan, you can continue!"

"Now our country does not have the concept of marketing, take Sister Juan's woolen mill as an example, first by the textile department to the woolen mill to the production task, woolen mill production products, directly delivered to the textile system of the tertiary wholesale institutions, and finally in the department store to complete the exchange with consumers. Sister Juan, do you say that's the case?"

"That's right, the sales department of our factory is just a companion, nothing practical. ”

Since it belongs to command production, that is, we often say that production and sales are fixed, and the circulation link is closed, so there is no need for marketing. With the transformation of the planned economy to the market economy, the market has changed to a certain extent, the scope of producers and operators has expanded, the number of commodities on the market has also increased, and the prices have gradually been set freely, so that the market will have competition, and the concept of marketing will inevitably be born. The entire marketing channel includes producers, various agents, wholesalers, retailers, and consumers. The most important of these links are producers and agents. ”

"Then we must be agents. Sanchubby looked at Ermao proudly and said.

Li Yifan also smiled, "Sanfat is right, we want to seize the agent, no! to be exact, the core link of the general agent, as long as we grasp the core, and then on this basis, we will set up a hierarchical sales network with secondary agents as the backbone and basic retailers as the branches, and our marketing channels will be sound." In this marketing chain, as long as we are stuck in the supply and pricing power of oral liquid, then the dealers in the network will not be able to make much waves, and can only make money for us obediently, which will put an end to the phenomenon of doves occupying magpies' nests as mentioned by Sister Juan. ”

Listening to Li Yifan's in-depth explanation of the company's unconventional leapfrog development roadmap in the future, several people were excited, with such a clear development roadmap, it is better to find a piece of tofu to kill if they can no longer maintain their leading advantage and create a career.

Su Huijuan looked at Li Yifan in a fan-like manner, her eyes were full of little stars, and her face was full of admiration, as if to say, Yifan, you are amazing! You're so handsome!etc...

Li Yifan also felt Su Huijuan's hot eyes, and couldn't help but feel a little unnatural, so he had to pretend to clap his hands, gather his attention, and then said, "Based on the above considerations, I think Manager Chen's request can be agreed, and we can develop him into our subordinate seller, or even a second-level dealer in Mobei City." Let's spare our energy to set up dealers in various provinces, and strive to build our dealer network in the shortest possible time. ”

"Then are we going to sell the remaining three pieces of oral liquid?" said Sanfat.

"Of course, we have to continue to sell, according to the sales volume in the morning, I estimate that we will be able to sell short this afternoon, and after the next batch of goods arrives, we will start to cooperate with Manager Chen. Now in front of us, the most important tasks are two, one is to apply for a business license as soon as possible, and sign a sales agent contract with the manufacturer. The second is to gather as many people as possible to set off to various provincial capitals to set up a distribution network. The first thing is mainly responsible for me, Gangzi, and Dongge, and the second thing requires all of us to mobilize the people around us to actively participate in our cause, and when the next specific plan comes out, we can carry out the work. Li Yifan made a final arrangement for what he wanted to do next.

Such a crucial meeting for the development of the company ended in this small, humble warehouse. A few years later, wearing a British hand-made suit, the successful person Ermao sat in the famous club on Chang'an Avenue, and when he got together with a group of friends, he talked about the achievements he had made now, and said with a smile, "I have a good life, I just went to the society, I met Li Yifan, leading us to do business, we are a group of young people who have just graduated from high school and are unemployed at home, they don't understand anything, he taught us hand-in-hand, I still remember very clearly, at that time it was in a simple, small warehouse, there was not even a table in it, A chair, a few of us sat casually on the box. It was there that Yifan laid out for us the company's unconventional leapfrog development roadmap, which led to some of the insignificant achievements I have made now. ”