Before Dong Xiuwen left, Ding Wei hurriedly ran over, followed by Jiajia who was red in front of her?

Sending Dong Xiuwen away, Shen Feng was curious: "What's wrong?"

"CCTV has just released the news, naming and criticizing all kinds of eating broadcasts, it is estimated that it will be ......"

Ding Wei saw Jiajia's face full of grievances, and explained for her: "Maybe it will be banned after eating and broadcasting!"

Shen Feng frowned, waved his hand to let the two sit down, looked at Jiajia's pitiful little face, and comforted: "Don't worry, haven't you already started the transformation?"

"But......" Jiajia took a deep breath and held back her tears: "It's easy to accumulate so many fans, waiting to watch me eat and chat every day, not to mention that the company is also ......"

Shen Feng waved his hand and interrupted directly: "Don't think about the company, if you take 10,000 steps back, you really want to block eating and broadcasting, can't we afford to raise you a little girl?"

"That's it!" Ding Wei encouraged beside her: "It's a big deal, with Ke'er and a few of us, what are you afraid of following the boss?"

Shen Feng turned on the news and saw for himself what was going on?

It turned out that Big Stomach King Eating Broadcast was criticized by CCTV by name, saying that it misled consumption and was a serious waste. In particular, a screenshot of the ban on eating and broadcasting shows with the theme of eating more has made the question of whether the big stomach king want to be cold has been widely discussed by netizens.

One stone stirred up a thousand waves, and the two voices of good sealing and losing happiness filled major social networking sites.

On the one hand, after several years of development, Big Stomach King Eating Broadcast has a stable viewing group, and many audiences are willing to get a decompression experience from various Big Stomach King videos and enjoy psychological comfort.

With the help of short videos and live broadcasts, in the past two years, Big Stomach King has risen rapidly, and has been widely distributed on platforms such as Station B, Douyin, Kuaishou, and Xiaohongshu, forming a complete business link.

But on the other hand, many pathological eating and broadcasting behaviors have also been born with the development of this field, and problems such as overeating and vomiting, fake eating tricks, and hunting for food to attract attention frequently occur.

Jiajia asked with red eyes: "In fact, as early as March last year, People's Daily Online criticized the big stomach king Mi Zijun, Duo Yi, Sister Hong and other works of eating and broadcasting Bo traffic, and many big stomach kings who were scared at that time changed their names to avoid the limelight temporarily......"

"This time CCTV is named again, is it really not good to eat broadcasts?"

As soon as the news came out, many big stomachs followed the weather vane and began to delete videos suspected of wasting food, such as @小马食草, a food blogger who is known as the most local tyrant on the whole network, and secretly deleted many former videos. ”

Ding Wei analyzed: "And the platform also responded in a timely manner, and now when Douyin and Kuaishou search for keywords such as "eating broadcast" and "big stomach", there is a striking reminder of refusing waste for the first time. ”

"Boss, did you say that the Big Stomach King will really be sealed?"

Shen Feng looked at Jiajia's expectant gaze, pondered for a moment, and said honestly: "I feel that the future of simple eating and broadcasting is not very optimistic!"

Seeing Jiajia's small mouth, she hurriedly continued: "But as one of the top traffic, eating and broadcasting will definitely not be yellow!"

"What do you mean?" Jiajia's eyes lit up, as if grasping a life-saving straw, and said urgently: "Eat less in the future?"

Shen Feng smiled and said seriously: "It must be transformed, simple and rough eating will no longer work." ”

Seeing Jiajia's thoughtful appearance, now the little girl is not the stupid white sweet she was back then, a professional team of twenty or thirty people, as the top Taobao eating and broadcasting big IP, tens of millions of fans and big V...... I read books

If you calm down, you can definitely figure out all the problems, not to mention that you have already decided to transform.

There is no shortage of KOLs with more than one million fans on various video platforms. In the era of diversified self-media, the videos released by Big Stomach King are no longer just simple and rude to eat, but are presented in different forms of expression in combination with the public's viewing needs.

Thinking of this, Shen Feng concluded: "Don't look at it, it's all about eating in front of the camera, in fact, it's also divided into three, six, nine and so on." ”

"What you do every day is just the most common way to present, with talent and hard work to attract the attention of fans, to put it bluntly, it is to see that you eat is fragrant, and you eat with everyone, right?"

"Kerr is taking a different path, through the source, efficacy, price, etc., as well as presenting the restaurant's decoration style, signature food, dining atmosphere, ......"

"Use professional knowledge to tell fans what is delicious...... Why is it delicious...... Where to go for good ......"

"There is also an evaluation direction, they will evaluate the current popular food and beverage products, such as Chayan Yuese, Nai Xue, etc., McDonald's new products, etc. Order more than a dozen flavors in one breath and taste them one by one, facing the new consumer economy, as a drug tester, to help users choose suitable dietary products, and the meaning of popular science is relatively more. ”

"In the end, it's about cooking and eating by yourself, and the selling point is cooking skills, or rare and exotic ingredients, right?"

Jiajia nodded again and again, and Shen Feng took a sip of tea and said, "Will it definitely cause food waste?" For example, in some short videos of about one minute, the complete enjoyment process will not be presented. ”

"For videos that aren't designed to satisfy the viewer's desire to vent, you can use editing to show the food from there to nothing. For videos with a large amount of ingredients, but not as a result of eating short, you can post-process. ”

"Although there are only two or three people in the video enjoying the fruits of the food, after the shooting, are the rest wiped out by all the staff?"

"Hmph, it's still a few rat feces that spoil a pot of porridge!" Ding Wei said indignantly: "On the surface, the more you eat, the more fragrant it becomes, but in fact, you vomit while eating." Especially that one called Mini, it's a green tea!"

"That's right, it's all because those people don't eat well, that's why they ......"

Shen Feng looked at the two girls who had the same hatred, and secretly laughed, how many talented people like Jiajia?

After the CCTV roll call, the platform will inevitably strengthen management in this field in order to survive. When things get better, there will be standards to try to control food waste.

At worst, it could be a one-size-fits-all approach, with all food videos where a lot of food is present, and the person who doesn't match it, is classified as wasting food and is not allowed to publish it.

Putting aside the waste of food for the time being, the reason why eating and broadcasting videos such as Big Stomach King are popular must have a certain social entertainment value and public demand.

In the first half of this year, food live streaming has become a new outlet for Taobao food brokers, with more than 1.6 billion people squatting on food live broadcasts, and sales increased by more than 400% year-on-year.

Coupled with the influence of new marketing methods such as short videos, Internet celebrities, and celebrities, food has become a curious product, and its appeal has been infinitely amplified after a series of topics such as taste, efficacy, and price.

Contemporary people are prone to great pressure in life and work, and eating, as human nature, naturally has the effect of relieving stress. In particular, the eating and broadcasting of the big stomach king not only satisfies the public's curiosity mentality, but also achieves the effect of venting through sensory stimulation.

In fact, there is no need to make a fuss, the development and promotion of any industry are pros and cons. In terms of food alone, wasting food is necessarily shameful in the traditional way of education.

For the sake of video effect and economic chain promotion, the existence of some drawbacks is unavoidable. What the platform needs to do is to control the extreme behavior of throwing away a large amount of food through vomiting or posing for photos.

Who would give up such a big piece of cake?