"That's a good way to do that."

Zhang Yida also feels that the development of RES is too slow, at least compared to ICAY.

In the content section, what Ruixiang lacks the most is the music puzzle.

The music copyrights of the three major records in the mainland are monopolized by penguins, so Ruixiang can only go overseas to find a way out.

However, now that RES is not ranked overseas, it does affect the closed loop of Ruixiang's content ecology, and the listing also has an impact on the valuation.

Mayer started in digital media, and he is very familiar with the development theory of video and music streaming.

"ICAY is very marketable for young people in Europe and the United States, and if we spend a lot of money on the European and American markets, such as launching an experience monthly card.

After the experience expires, let the user share and invite 5 friends, and we will give him another month of monthly membership.

At the same time, we designed an invitation event page for every RES user to share to their ICAY in the form of a short video.

Through this kind of viral marketing, the entire ICAY users are washed and developed into our registered users.

As for attracting users to pay"

Mayer pinched his chin, thought for a while, and said, "I suggest that you can learn from the dou in the Chinese market, buy a music membership, and give away a video heating."

In order to be able to make their short videos visible to more people, I believe that many people will not be stingy to buy a membership for only 10 or 10 euros. ”

Zhang Yida pondered for a while and said, "What if there are tens of millions of paying users?"

Isn't everyone the same again, from 10 exposures to 1,000 collective exposures

This doesn't work, it has an impact on the background algorithm recommendation. ”

Mayer laughed, "Boss, I know what you're worried about.

In fact, there is no need to worry, as long as we strictly control the quantity and data parameters, not only will it not affect the ecology of the platform, but it may also drive the paid popularity of the DOU function.

For example, if you buy a one-year membership, we will give away 10,000 exposures for a one-time membership, and only or 1,000 times for a month's membership.

When the number of paying users increases, we will send membership benefits to users in other forms, such as video stickers, props, etc., which need to be paid for.

In short, there are many ways, and the top priority is to increase the scale of paying users first, isn't it?"

Zhang Yida touched his head and glanced at Mayer, there are a lot of small means

Seeing that Zhang Yida didn't speak, Mayer continued: "Isn't Rocket TV already logged in Malaysia, let's let it engage in joint membership with Res."

There is also Wuxia Word, this Chinese Internet station is also very popular, what boutiques have emerged, and you can also hang up the ICAY hot search.

At the same time, we can also have res do affiliates

At present, the ICAY account system and the martial arts world are connected, and we can recommend some Chinese-style music to readers who watch videos to attract them to download res.

Res can also launch audio, which can attract online readers and convert some music users into readers.

Also, don't forget our game section, PUBG Sword and Expedition to the Awakening of Kingdoms are both very popular games overseas.

We can give away music membership packs to game top-up players, or hold some joint events

GRAB in Southeast Asia, TOSS in South Korea, Paypay in Dongying, BBPAY in India, Pakistan, Bangladesh and Transsion Holdings in Africa

The power of these partners can be used to help us promote the music streaming app RES. ”

Zhang Yida gasped, not to say how amazing Mayer's proposal was.

But unconsciously, so many of Ruixiang's products have completed the sea, and an ecology has also been formed.

Long and short videos, games, online texts, music, and the content ecology has begun to take shape.

In addition, Ruixiang has also invested in dozens of overseas unicorns or e-wallet companies, all of which have good cooperative relations.

When these forces are combined, even Ahri and Penguin are more likely to mix overseas.

Because the two giants lack a flagship product to build a content ecosystem, Ruixiang has icay.

"These are some of my immature ideas, what do you think, boss," Mayer asked with a smile.

Zhang Yida nodded with satisfaction, "You have just joined the company, and you have such an understanding of Ruixiang's ecology and investment territory, and you have worked hard."

Mayer laughed, "I don't even know my own company, how can I work well?"

Spelling Dodo is in the headlines again

Tesla, Weilan, Ideal, and Xiaopeng have joined the 10 billion subsidy plan of Pindodo, and will launch a group activity of 10,000 people, and the purchase of cars will drop by 20,000

Many car buyers who want to buy new energy vehicles have come to visit and fight for it.

These people are mainly middle-class, more pursuing the quality of life, and have always looked down on the very ow Spelling, thinking that it is an inferior product.

Pindodo first subsidized home appliances and mobile phones, and now cars have begun to subsidize again, and the price butcher is in the end

Some heavy users shouting "I fight mightily", usually they send some "spelling passwords" to the circle of friends or send them to friends to help bargain, but they are not less despised.

Now they are very happy, don't they look down on the people who sell low-end products, and now they are starting to sell new energy vehicles worth hundreds of thousands.

There are also some users who have never bought anything in Pindodo and don't believe that Pindodo will spend so much money, 40,000 cars of 4 brands, that is, a living subsidy of 800 million yuan.

For the sake of 40,000 quality customers, is it worth it

And these users may only register to buy a car once, and continue to buy Goudong to buy Tmall in the future

These people worked hard to calculate all kinds of accounts, and they also posted them on major social platforms, which caused heated discussions among the majority of netizens.

The people who eat melons who do not have the need to buy a car are lively, and no matter how much the subsidy is, or whether it is a fake or not, it has nothing to do with them.

The media also came to join in the fun, and it was said that Yanhuang Investment had only invested in four new energy vehicles, and Zhang Yida was a shareholder, which must be genuine.

Some users who have only bought the four major new energy vehicles have quit

Lao Tzu just bought a car on the front foot, and your back foot dropped by 20,000 yuan

If not, you have to return the car, or refund the difference.

Some people have found the offline direct sales or dealer stores of the four major new energy vehicles, and they are bound to ask for an explanation.

Dealers and directly operated stores couldn't resist the pressure and called the headquarters one after another.

At the same time, the online accounts of the four major new energy vehicles have also received a large number of private messages and messages, some have bought a car to discuss the law, and some have consulted whether Pindoduo has cooperated with you, whether the car is genuine, etc.

The four major new energy vehicles have remained silent and have not given an answer to the outside world.