"Musk, Tesla is selling on Pindodo, which has brought us a lot of distress and negativity. ”

Looking at Musk's projection on the curtain wall, Zhu Xiaotong, president of Tesla Greater China, reported with a headache.

"Isn't Pindoduo the second largest e-commerce website in China, how can there be negatives"

Musk is a little confused, could it be that Zhang Yida has made some small moves to hide from himself

"In terms of annual active users, Pindodo has more than 400 million, which is indeed more than 300 million dogs.

However, in terms of GV, valuation market value, revenue, and profitability, Goudong is stronger than Doudo. ”

Zhu Xiaotong sighed, "Before the cooperation, I reminded you that the reputation of Pindoduo is not very good, and I like to engage in some price reduction activities that damage the brand image." ”

Musk was a little embarrassed, did he seem to remember it, or ignored it.

In his opinion, Zhang Yida is also a shareholder and a super-rich man, so what is the problem with selling a car together

Musk asked Zhu Xiaotong to give a detailed account of what happened.

After listening, Musk rubbed his forehead, why shouldn't he sell the car to Dodo at a group purchase price.

Originally, Musk wanted Zhu Xiaotong to open Tesla's official flagship store directly in Pindodo, but was stopped by the latter.

Zhu Xiaotong didn't want to offend Zhang Yida, so he simply told Musk about the disadvantages of Doudo, and then asked the big boss to decide, but Musk didn't care too much.

So Zhu Xiaotong suggested not opening an online store in Pinduoduo first, and cooperating to see the sales and follow-up situation, and Musk adopted it.

Now, as he expected, Douduo still doesn't change his mind and continues to do things.

"Musk, we only received 1,000 car orders, and the follow-up 9,000 cars will be cooperated."

Zhu Xiaotong suggested that in his opinion, this kind of play is too much to lower Tesla's compulsion, and it will also bring trouble to the sales work of other online channels.

Unlike traditional car companies that adopt a 4S store sales model, Tesla adopts a direct sales model, in which all models are priced in the Chinese market.

Doing this is to undermine Tesla's pricing system, and at the same time make some car buyers have price reduction expectations.

I was going to buy a car, but now I don't buy it, and I want to wait for the price to drop.

Musk listened carefully to Zhu Xiaotong's analysis and realized the seriousness of the matter.

China is the second largest sales market outside the United States, and Zhang Yida is doing this, it's just a mess

"Then tell me what to do now?"

Musk thinks that Zhu Xiaotong understands China's national conditions better and understands Pindodo, so he plans to let Zhu Xiaotong come up with ideas.

"Let Pinduoduo quickly sell 1,000 cars to end the event, although it is a bit negative, everyone will forget about it after a while.

Or, let the subsidy stop and sell the car at the official flat price of our company.

But in this way, I am afraid that no one will risk a fake to buy a car without any price advantage. ”

Zhu Xiaotong thought about it and said: "There is a third plan, throwing the pot to Pindodo, saying that they bought 10,000 cars at the official price, and the e-commerce platform itself spends money to subsidize consumers."

However, there is an additional condition that Pinduoduo will pay for the purchase of the other 9,000 cars as soon as possible.

At the same time, don't give them discounts, see if they make up for it. ”

Although Musk also wants to get hundreds of millions of dollars in sales at one time, he doesn't dare to bet on what if Yida continues to subsidize

continues to hang the appetite of consumers, and he has paid attention to the e-commerce platform, and Tesla's official sales are afraid that business is bleak.

"Okay, I know what to do. ”

Zhu Xiaotong wanted to ask the big boss which disposal plan he chose, but since Musk didn't say it directly, it was not easy for him to ask as a subordinate.

After hanging up the phone, Musk smoked a cigarette and thought about how to communicate with Zhang Yida before dialing the phone.

"Man, I heard you made a big splash in China."

As soon as the call was connected, Musk went straight to the point.

Zhang Yida had already guessed that Musk would call, but he didn't expect the other party to be angry.

According to what he knows about Musk, this is a big mouth, thinking about what to say, even if he quarrels with Musk on the phone, he is not surprised.

"Hey, what big news, my e-commerce website has always been like this, 360 days out of 365 days a year are domestic headlines, and 5 days are my headlines. ”

Musk originally called Xingshi to ask for guilt, and he couldn't help but be amused at this time.

Xiaohehe asked, "I have an in-depth understanding of your e-commerce website, it has been established for four years, has it been profitable?"

Zhang Yida replied, "Tesla has been established for 16 years, and there is no profit"

Musk was not angry, and replied arrogantly: "The money burned by Tesla can be burned on scientific research investment and factory construction, which will form Tesla's technical barriers."

And you burned on the user subsidy, in exchange for what users thanked"

Zhang Yida was not happy when he heard this, Musk didn't know about Douduo at all.

Zhang Yida said: "Our factory model focuses on daily necessities and agricultural products, and the unit price is too low, leading users to think that our platform only sells low-end products.

If we want to become an e-commerce platform comparable to Ahri and Amazon, we must increase the unit price of customers and attract high-end users.

We burn money, burning the "user's mind", so that users can get rid of the deep-rooted and outdated cognition of our platform. ”

When Zhang Yida said this, Musk understood a lot.

To put it simply, it is a nouveau riche atmosphere and wants to be among the upper class

Do a few big things, such as marrying Bai Fumei, to increase your worth.

And this Bai Fumei is a high-priced product like Tesla.

Once you can sell high-priced products, over time, whether you are buying products, or wait-and-see, hearsay, everyone will slowly feel that this platform is very reliable.

After all, hundreds of thousands of things are genuine, and it should be no problem to buy a few hundred or thousands of dollars by yourself.

"Okay, I see, and I agree with your model. ”

Musk paused, "Now let's talk about the price that hurts Tesla because of subsidies"

Zhang Yida said with a smile, "I don't make money to help Tesla increase sales." I'm also a Tesla shareholder, how could I harm it. ”

"Okay, okay, let's stop saying these polite words. ”

Musk didn't believe Zhang Yida's nonsense, and it made it clear that Tesla was used by Pinduoduo this time.

"Three Options"

Musk talked about the three suggestions that Zhu Xiaotong gave him.

After Zhang Yida heard this, his brows furrowed.

Whether it is to sell 1,000 cars in a month and then stop cooperating, or stop subsidy, and sell cars at a uniform price;

Or the official sold the remaining 9,000 cars to himself at a flat price, making himself the biggest wrong.

None of these options satisfied him

"Is there any other plan?" asked Zhang Yida.

"No, there are three, you choose one. ”

After thinking about it for a while, Zhang Yida said: "Then choose the third option, but you can't pay at once, I will pay you 500 cars every month, and help you sell the remaining 9,000 cars in 18 months." ”

Upon hearing this, Musk smiled, and as expected, Zhang Yida wanted to carry out the subsidy to the end.

I will never agree, although I can sell more than 500 cars every month, but the invisible loss is even greater.

"I thought of a fourth plan, Tesla to Pindodo to open an official flagship store"

Since Douduo wants to break through the existing limitations, Musk decided to help Zhang Yida, and at the same time resolved the embarrassing problem caused by subsidies.

As for whether it is too ow to fight dodo, it will lower Tesla's forced qualification.

None of this is important in Musk's eyes

Because the owners who bought the car through Spelling Dodo, each one was delivered to the other party by Tesla himself, and there was no problem.

As for whether it can be sold or not

I gave the first official flagship store of a third-party platform to Pindodo, Zhang Yida has to say one or two