Chapter 532: Commercial Sponsorship (3/5)
Cristiano Ronaldo underwent a full range of physical examinations at the best medical centers in Milan and a test report was formed.
The report shows that the body is very strong, it doesn't look like a 33-year-old person at all, and it will be no problem to play for another six or seven years.
Zhang Yida is relieved, he is most afraid of buying a glass man for 400 million euros, and he is still counting on Ronaldo to lead AC Milan out of the quagmire!
In addition to the 180 million euro endorsement contract, he also signed a "4+3" contract with Ronaldo, with an annual salary of 30 million euros after tax for the first four years.
Taxes in Italy are very high, and players are a high-income group, basically enjoying the highest tax rate of 43%.
That is, Ronaldo's annual salary after tax is 30 million euros, and before tax it is more than 50 million euros.
So the investment in Ronaldo is almost nearly 400 million euros.
The money was spent and the impact it brought to AC Milan was immediate, with the club selling out of tickets recently.
Some veteran employees of the club lamented that he has been with AC Milan for almost 5 years, and this is the best year for ticket sales.
As for the older employee, he told him earnestly, "Young man, have you ever seen Milan more than ten or twenty years ago......
There is still a long way to go before a true revival is achieved. ”
Zhang Yida was not carried away by the "false prosperity" in front of him, he knew where the real revival of Milan was.
A football club, without results, everything else is empty.
No matter how you know how to market and how to operate business, who will support you if you can't win the championship?
Now the emotions of fans are high, and they are also holding a good hope for the future.
If the results can't get better, it is estimated that the fans will have a different face.
He is more pragmatic and knows how many pits Milan has stepped on in recent years, just like a patient lying on the bed and dying, and Ronaldo's young ginseng can't be replenished all at once.
Ginseng has to be eaten slowly, and the club can only get better slowly, and if it is too fierce, it will only make up for people's death.
Winning the Champions League is not yet unthinkable.
At present, Milan is fifth in the league, and if they want to play in the Champions League, they must be in the top four, which is also the minimum goal set by Zhang Yida for the team.
It's a shame to say that AC Milan hasn't played in the Champions League for five years since they reached the Champions League in the 13-14 season.
If you can't play in the Champions League, you can't get a prize share of at least tens of millions of euros, and the club's finances can only continue to deteriorate.
High-level stars are naturally reluctant to join this kind of team, and they can't even play in the Champions League, and their commercial endorsements will be affected, let alone chasing the highest honor in the football hall.
UEFA soon announced the latest penalty for AC Milan, revoking the penalty for participating in European competitions, which means that they will be able to participate in this year's Europa League.
The Europa League is a European competition second only to the Champions League, generally the 4-7 places in the league participate, there is also a certain amount of attention and prize money, and the winner can also directly participate in the Champions League next season.
The Champions League is the champion of the five major leagues and the top three or four of the five major leagues, as well as the champions of European minor leagues such as the Eredivisie and the Turkish Super League, and the competition level is higher.
As for the €4 million fine announced by UEFA and the re-examination of AC Milan in 2021, this is a symbolic punishment.
The board is held high and gently lowered.
The top management of the major league clubs who are following this matter know that the Chinese owner of AC Milan has made a wave of transactions with UEFA PY.
This can also be glimpsed from the Champions League, the Europa League announcement and China's Rocket Video copyright deal.
Zhang Yida considered that AC Milan could only play the Europa League this year, so he simply spent 50 million to buy the Chinese mainland network broadcast rights of the Europa League.
Because of Zhang Yida and Ronaldo, AC Milan has been very popular in China recently and has always been the focus of the topic.
A group of middle-aged fans in China who have been paying attention to Serie A since the 90s are also very pleased, and recently the fan base has come to many post-90s and post-00s.
Seeing so many young people starting to fan Milan, I feel that there are successors.
These subtle changes are in the eyes of Ruixiang Sports and Rocket Videos.
The two companies will be deeply involved in AC Milan's commercial development in China, and will naturally not miss any good opportunity to promote Milan.
The top brass of major European clubs guessed Zhang Yida's deal with UEFA, but no one was stupid enough to shout about it everywhere.
Because their butts are not clean, it is not clear which day they will be punished by UEFA.
For these unspoken rules, everyone acquiesces.
The Qatari consortium is very proud, and from Zhang Yida's series of operations, they see a familiar shadow.
This shows that there is nothing wrong with the operation methods of himself and others, and even the richest man in Asia is copying and imitating.
......
Some time ago, the sponsors Adidas, Audi, and the suit brand DG, who were clamoring to terminate their contracts with AC Milan, have changed their faces, sent people to the club, and brought new contract extensions.
"It's impossible to renew the contract at the previous price!"
Zhang Yida glanced at the contract on the table with disgust, these foreigners are pretending to be stupid and stunned?
Is Milan the same now as it was before?
Not to mention the addition of superstars such as Ronaldo, taking over Milan as a "miracle of modern business history" alone can bring at least a 20% premium to the club.
This is really not an exaggeration, the same project is made in different hands, and the effect is different.
The representative of Adidas looked at Zhang Yida, who had a tough attitude, and suddenly felt troubled.
He played the emotional card, "Mr. Zhang, Adidas has been sponsoring AC Milan since 1998, and has never stopped cooperating in the past 20 years, and the cooperation has always been pleasant.
If you want to trace the origins, our two families have been working together since the 70s of the last century......"
Zhang Yida didn't believe these nonsense, he didn't take over Milan by himself in his previous life, and Adidas turned around and abandoned Milan.
There are no so-called friends, only eternal interests.
"A premium of 50%, 30 million euros a season, that's the minimum requirement. ”
The representative of Adidas shook his head again and again, "This is too much, it is already comparable to Juventus's contract, but can Milan's current results be comparable to Juventus?"
Zhang Yida smiled and shook his head, "Milan has only suffered a short low, and under my leadership, he will surely usher in a revival." ”
The representative of Adidas smiled, "Mr. Zhang, I don't question your business ability, but if you want to play football, you may not necessarily be able to succeed with excellent business methods." ”
"Then we'll see!"
Zhang Yida looked very calm, and didn't care at all whether the conversation would collapse.
He smiled and said: "Nike has already reached out to us, considering that it has always been a friendly relationship with Adidas, so I have been waiting for your sincerity."
If Adidas continues this attitude, we will have to switch to the Nike camp.
You should know that Ronaldo and Nike have commercial endorsements. ”
The Adidas representative's face changed, and he said slowly after half a day: "20 million euros a season, the Champions League, plus 10 million euros." ”
"25 million + 5 million. ”
The representative of Adidas was very hesitant, and after consulting his superiors, he still agreed to the plan proposed by Zhang Yida.
Zhang Yida is also content, although it is only 5 million euros more than the previous contract, but this is all real income, not Ruixiang Sports, the kind of water injection sponsorship.
Ruixiang's sponsorship to Milan, Yanhuang Investment made up the difference.
On the one hand, Milan really can't get results, and they don't deserve such a high amount of sponsorship.
On the other hand, Ruixiang also has other shareholders, and it is impossible for Zhang Yida to "act recklessly" and "harm the public and private interests".
Adidas only signed a short-term contract with Milan for one year, which makes it look like a chicken thief.
Depending on Milan's subsequent results, they will decide whether to renew the contract and what kind of long-term contract to give.
Other sponsors have also renewed their contracts, all of which are short-term, but they have increased by 20%-30% compared to the previous contract sponsorship amount.
No one is a fool, because of Zhang Yida's entry into the house and the joining of Ronaldo, a group of sponsors feel profitable and are willing to gamble.
If you lose the bet, you will lose some money, and if you win the bet, you will establish a long-term cooperation with a revived giant.