Chapter 531: Coming to Life Again (2/5)
A reporter dug out more details of "Ronaldo's transfer"!
The popular short video app in Europe spent 180 million euros and signed a three-year commercial endorsement contract with Ronaldo.
A short video app, biased towards entertainment and trends, inviting a sports star to endorse.
If you think about it, it doesn't seem to be unreasonable.
With more than 145 million followers, Stagram ranks first in the world!
With the addition of Facebook and Twitter, the number of followers exceeds 300 million!
Whether on or off the field, this is a household name.
Some good people started a discussion on the Internet, and also turned up Neymar's transfer news that year.
Qatar Sports Investment Group, which owns Paris Saint-Germain club, has hired Neymar as an ambassador for the 2022 World Cup, and will pay him 300 million euros for endorsement fees for this reason.
And Neymar will use 220 million euros of this to activate the liquidated damages clause in his contract with Barcelona.
In this way, Neymar paid the liquidated damages "out of his own pocket", and PSG was able to avoid UEFA's financial fair play regulations.
It's not clever to do, but it's very effective.
Everyone knows that this is tantamount to exploiting a loophole, but it is not a violation at all.
Compared with Ronaldo, many people turned their attention to Zhang Yida.
"23 years old", "self-made", "worth hundreds of billions of dollars", "Asia's richest man", "younger and richer than Zuckerberg" are labels attached to Zhang Yida.
The public is always interested in the super-rich.
Especially after Zhang Yida bought AC Milan, he poached Ronaldo for the first time, which can be described as a big deal, which immediately aroused the curiosity of the outside world.
The public is very concerned about who Zhang Yida's next target will be.
There are good people who leave a message on the official website of the Barcelona club, asking them to keep an eye on Messi, set the liquidated damages high, and raise the salary again, so as not to be poached.
Similarly, Neymar's Grand Paris and the clubs of other well-known stars were all "warned" by netizens one by one.
South Korean fans feel that their country's superstar "Son Heung-min" is very likely to be the next target to be poached, and he will form a teammate with Cristiano Ronaldo and sweep Europe.
Not to mention the domestic fans, they were jubilant and spontaneously came to Zhang Yida's Weibo to leave a message.
"From today onwards, it's an AC Milan fan!"
"Love, love, president, president, awesome!"
"Is Mr. Zhang interested in acquiring domestic clubs?
……
The discussion on the European side continues, but it has extended to other areas and has nothing to do with football at all.
Some economists have spoken out about why the United States can produce Zuckerberg, and even China has produced a Zhang Yida.
What's going on in Europe?
Class solidification, a serious lack of scientific and technological innovation, and slow economic growth...... A series of issues were brought up for discussion.
……
In addition to inviting Cristiano Ronaldo as a spokesperson, a sponsorship contract was also offered to the Milan club.
Then, Ruixiang Games, Ruixiang Sports, Singapore Airlines and other companies also provided a sponsorship contract.
AC Milan's revenue in the 2016-2017 fiscal year was only 191.7 million euros, a decrease of more than 20 million euros compared to the previous year's revenue of 214.6 million euros.
This figure is not only far lower than Manchester United, Real Madrid and Barcelona, which have annual revenues of more than 600 million euros, but even fell out of the list of the top 20 clubs in terms of revenue.
Although it is still on the list of giants, the results and income of the competition are already "pseudo-giants".
In addition, it has more than 100 million euros of debt, and the annual loss figure is also more than 100 million euros, and the cumulative loss in the past five years has exceeded 400 million euros.
The most depressing thing is that the income of AC Milan Club has hovered around 200 million euros for 15 consecutive years.
The good one is called "the strength is stable", and the bad one is called "not beating inflation".
However, after several "huge" sponsorship contracts were smashed in, they directly added more than 350 million euros to the club's cash flow, plus the previous capital increase of 50 million euros, there is no problem in paying off the debt.
In terms of income, because it is a long-term contract, it needs to be amortized over several years.
However, AC Milan's income this year should be able to enter the "300 million euro club" steadily.
As for the revenue balance, it is estimated that it is a bit hanging, but it will not be as large a loss as before.
As soon as the loss is too much, UEFA's penalties will follow, and it is simply annoying.
Zhang Yida's first task for the club's new CEO Gazidis was to "settle the accounts" and fill in all the financial black holes.
From the moment he took over, AC Milan had to shake off all the baggage of history and be reborn.
Gazidis is also well-known in the professional manager circle of football clubs, and is known as a business genius.
During his 10 years as Arsenal CEO, Arsenal Athletic has not achieved outstanding results, but its commercial income has doubled.
He has a keen sense of business, a first-class level of business negotiation, and has done business with Rwanda, one of the poorest countries in Africa.
The deal brought Arsenal €35 million in sponsorship at the cost of a small 'Visit Rwanda' ad on the left sleeve of Arsenal's shirt.
Of course, it's not cheap to hire him, 4 million euros a year, which is more than the salary of some of the club's stars.
Gazidis disagreed with some of the orders ordered by Zhang Yida, saying: "Mr. Zhang, I think it is a bit inappropriate to make a big change in the team now.
First of all, we can't play in the Champions League this year, we can only play in the Europa League, and we don't need to spend a lot of money to recruit big stars.
Secondly, the current fire sale of players, according to the club's achievements in recent years, cannot afford to sell the price.
Selling one is losing one, and the financial aspect is not good-looking. ”
Zhang Yida knew how pitted the mess left by Brother Li was, and spent 200 million euros to buy a bunch of players who were not cost-effective.
If you sell it now, you will definitely lose money.
Zhang Yida looked at Van Gaal again, wanting to ask for his opinion.
This handsome old man has thick hair, is almost 70 years old, and is still in good spirits.
In China, he is affectionately known as "Chef Fan" by netizens, because he likes to spend money to buy players at a high price, so he quoted the stalk of auctioning wheelchairs in the sketch played by Zhao Benshan and Fan Wei.
Later, it went viral with the phrase "Deal! Equip Chef Fan!".
Van Gaal's expression was serious, and he was deeply grateful to Zhang Yida for inviting him to be the coach.
In the first two years, he didn't bring Manchester United's results well, and he wanted to go into hiding after class.
As a result, I still feel a little unwilling, and I have to prove myself to the world again.
"There is no rush to sell people, and the new season is polishing the squad and transforming the team at the same time.
Players who do not meet the requirements of the new lineup and are not cost-effective will be sent away!"
Chef Fan belongs to the kind of person who doesn't talk much, and he shakes out all his thoughts in just a few words.
"Okay, you're the coach, listen to you!"
Just when Van Gaal showed a hint of a smile and was very useful for this sentence.
Zhang Yida added very seriously: "I give Mr. van Gaal your unreserved trust, and I hope you will repay this trust with actual results." ”
"It's nature!"
Van Gaal also put away his smile and said seriously: "I can't return to the Champions League this season, I take the initiative to resign from Mr. Zhang!"
"Good!"
Zhang Yida is not hypocritical, he has given so many resources, if he can't lead the team to improve, he can only be replaced.
Zhang Yida looked at Gazidis again and asked, "What is the attitude of the UEFA side, and are you willing to revoke the punishment imposed on us?"
At the mention of this, Gazidis came to his senses.
He said excitedly, "The Serie A officials interceded for us, and then I revealed that Rocket Video intends to win the Chinese mainland network broadcast rights of the Champions League......
UEFA officials also felt as if the punishment was a bit too heavy and decided to reduce the punishment for us.
But they also have a requirement that the club must reach revenue balance by June 2021, in addition to a symbolic ...... Penalty points!"
Zhang Yida frowned, the Champions League broadcast is very limited for the drainage of video websites, and he is willing to win this copyright at a price of 100 million yuan a year, mainly to give UEFA a little sweetness.
As for the copyright of the five major leagues, this still needs to be expanded little by little and compete with Penguin Video.
"How much is the fine?" Zhang Yida asked.
"It was 12 million euros, but I cut it to 4 million euros. ”
Thinking that there is not much money, it is also beneficial to carry out the next business plan by reconciling with UEFA as soon as possible.
So Zhang Yida replied, "Okay, you are responsible for communicating with UEFA officials and asking them to withdraw the punishment decision as soon as possible." ”
Gazidis smiled and nodded, admiring the boss's courage very much, worthy of being a business tycoon, although he was very young, but he was really vigorous and resolute.
Then, Zhang Yida convened a meeting with the club's management and briefly got to know the new team.
Zhang Yida didn't have any other words, so he conveyed a meaning: "Rushing to the Champions League this season, if you succeed, you will get a salary increase and a bonus!"
The management also knew that Zhang Yida was worth assets, and did not think that this was an empty cannon.
These foreigners are very realistic, and they are all very excited when they hear about the salary increase and bonuses.
As for talking about ideals or something, it will never work.