"I heard that the Penguin QQ Flying Team has all been protected. ”

Li Nanjun said with a smile: "Everyone was told that they could not disclose any relevant information to the outside world, even in the face of their colleagues, and the unified answer must be: I am only carrying out the project, and I don't know the specific situation." ”

Shen Feng laughed, this time Brother Ma was a little disgusting.

It's not a big deal, more than 10 million is nothing to the big guy. The problems that can be exposed are very serious, and the so-called risk control legal affairs that are raised by billions of dollars every year are actually ......

As for the business contact person who negotiated the cooperation project of Lao Gan Ma, his name can no longer be found in the internal enterprise WeChat, but he should not have officially resigned. ”

Shen Feng pouted, nonsense, didn't find out if there was a transfer of interests to let the suspect go?

"This time, Lao Gan Ma's anti-transfer giant is very embarrassed, and netizens generally think that this is cheating, although there have been many PR activities, and even posted a small video on station B, ridiculing himself for being honest...... Post a picture of the old godmother's bibimbap in the internal cafeteria...... Reward 1,000 bottles of old godmother to solicit relevant clues......"

"Too confident, I feel that before the old godmother made the announcement, I firmly believed that I could win?"

Shen Feng smiled dumbly, it is estimated that the penguin never thought of the possibility of being deceived, otherwise he would not choose to go to the court, now it is a big shame, right?

Now I can't get by just shaking and being smart, so I can only desperately find clues, hoping to save some face.

Li Nanjun put away his smile and said solemnly: "Tens of millions of projects, involving business, marketing, operations, products, legal affairs, finance and other departments and levels, every once in a while to report on business progress. ”

"Large projects don't pay all at once, and there are usually multiple installment nodes, and each extension also needs to be reported layer by layer. ”

"It took a year to go to the court to file a lawsuit, usually the customer delays payment, and the project team will try to find a way to drag it out, after all, it is their own performance, and it is estimated that it will not be able to drag on before taking the legal route. ”

"There's too much of it to be fun with, isn't it?"

Shen Feng took the tea sent by Lei Li and asked Li Nanjun to continue, and listen to what else is going on?

"First of all, the amount of cooperation of more than 16 million is unusual, and there are few real money transactions like this kind of cooperation. Both parties are big brands, and they usually take the form of resource swapping or sales commissions for co-branded products. ”

"Of course, there are also projects that will pay money, at most a few million, and it is unlikely that there will be an amount like 16 million, and the penguin aims to attract more game users, not to earn advertising fees through cooperation. ”

"What's more, the cost of cooperation is not high, even if it is a very finely made game character skin, it can be done by hundreds of thousands, plus inviting e-sports players to help promote, most of the time it doesn't cost money, who dares not to give face to the big guy?"

"The idea of everyone talking about cooperation is that they can not spend money without spending money, and they can be replaced with resources, and they will never make real money, especially for national brands like Lao Gan Ma, why spend 16 million to advertise in "QQ Speed"?"

Shen Feng nodded, once the brand is on the altar, advertising is basically dispensable, look at other people's Moutai, and make a fart advertisement.

Li Nanjun took a sip of coffee and continued: "What character costumes, props and some game lines, etc., the design is not complicated, just put the logo of the old godmother directly on it, the art design team must be secretly happy, I have never met such a good talker." ”

"There are also strange things in the process of promoting the project since then, it is rumored that after the completion of the cooperation project, Penguin will hold a summary award event at the end of the year, and want to invite people from the old godmother company to participate in the scene, but they can't contact each other?"

"No matter how mysterious Tao Huabi is, it's impossible to not even find a company employee, right?"

Shen Feng snorted coldly, it was still the fault of the signboard.

Before the start of cooperation, the other party is usually required to pay an advance payment, and then pay a certain percentage of the contract amount at different times. If you can't contact the event invitation, you haven't studied it deeply, which is understandable, but you can't be contacted when you collect money, what are you waiting for?

To put it bluntly, it's still careless, right?

"At this pace, I don't think the penguins will even receive a penny!"

Li Nanjun joked: "I was busy running for a long time, but the result was ......"

Shen Feng couldn't help but ask: "If you want to say that the sales and operation major is not right, it is understandable, after all, they are all people who work underneath, is it also a dignified legal officer?"

Li Nanjun replied: "This is also the most annoying part of Little Ma. ”

"The signing of the contract will be reviewed by the legal department, that is, to check whether there are any terms that may cause disadvantages to the company, as well as specific qualifications. ”

"Usually say goodbye to people, but this time the boat capsized in the gutter!"

Shen Feng frowned, and said incomprehensibly: "The liar is not idle, why take such a big risk?"

"I don't know. Li Nanjun shook his head: "If it wasn't for the rebate in the middle, there was only one possibility......"

"Resell game items!"

Shen Feng was also drunk, which was an unbelievable thing. It is said that the trading of virtual items in games is very common, and rare items can even be speculated to a very high price, but the game package of the flying car is not worth much, right?

Every time Penguin works with a brand, it will launch a limited game pack, and if there is a physical product, when the user buys a specific product, they will get a gift code to redeem directly in the game.

This thing has no cost, it is worthless if it is not sold, and it is just a line of code for the backend. How many gift packages will be given in the specific cooperation is determined by the project team, and it is not a sure deal?

Why would scammers go to such lengths to scam game bundles that aren't too valuable?

Shen Feng sighed, as a manager, this is a crisis worth being wary of.

It's not uncommon to think that working in a big company is a screw, and it's rare to get to the bottom of whether it's justified or not. As long as you receive the task and carry it out.

self-righteous checks at all levels, establishing a so-called solid architecture system, but the external force gently pushes ......

Collapse in an instant!

"In the past two years, Penguin has been speeding up the pace of sorting out its advertising business, and these products have gradually come together with Guangdiantong, Zhisheng, Zhihui Push, and Strategic Position Promotion. ”

Li Nanjun continued to dig deeper: "Now there are only two platforms, one is platform advertising, and the other is WeChat advertising, which supports a huge traffic empire. ”

Shen Feng tasted tea, and in his eyes, the so-called partition pattern was precisely the biggest shackle, so that the huge traffic could not efficiently exert its commercial value.

From an economic point of view, advertising is a typical natural monopoly commodity, which means that the larger the scale, the lower the average cost. And dividing the traffic into two parts, running a set of product technology, sales and operation teams, this is a bit of a fart off your pants, right?

From a product perspective, even if there are multiple options for a social product like WeChat, a user will generally only pick one to use. The user of the advertising product, the advertiser, does not want to pick the best, but Taishan does not let the soil, access to a number of cost-effective platforms.

The same customer, optimize the platform to practice Taijiquan, optimize WeChat and practice Baguazhang, tired or not?