"Nail club?"

As soon as Zhang Dizhong was done, Dong Xiuwen rushed over, and Shen Feng was puzzled after hearing it: "What's so good about that kind of street shop?"

"Boss, you're out!" Dong Xiuwen rarely saw Shen Feng as a layman, and joked: "The current high-end nail art is not cheap!"

After speaking, he took out various photos and displayed: "Especially in island countries, high-end nail art costs thousands of yuan at every turn, do you want to see if people's environmental services are worth it?"

Shen Feng picked up the photo, and the window and yard were full of large green plants, making people feel as if they were in a vibrant nature......

The decoration is mainly made of solid wood to create a natural and comfortable atmosphere. The biggest feature is that each seat can be separated by curtains, and the independent space protects the privacy of guests......

Delicate chandeliers and warm lighting accentuate the salon and create a peaceful atmosphere......

"It's not just the beautiful and comfortable environment, you look at the details of the people. Dong Xiuwen introduced: "Provide ipad viewing and wireless charging services, because customers who do nail art are easy to get bored, but they can't play with their mobile phones, isn't it a double win?"

"A specially made stool for foot manicures, with a foldable wooden board next to it, which can be used to put nail lights, so that customers don't have to lift their feet up and down when doing foot manicures, which is 100% intimate......"

"There are a lot of retro small tables in the waiting area, and there are well-designed nail art model sets, so that customers can not only feel the care of the store's design, but also see the level of the nail technician......"

"There are all kinds of delicious snacks and flower tea, and even the time for afternoon tea is saved!"

After looking at the photo, Shen Feng nodded secretly, he is worthy of being a little devil, and the details are indeed awesome.

looked up at Dong Xiuwen's eager expression, and scolded with a smile: "Isn't it just playing nail art, don't you need to be so excited?"

"This is a huge profit!" Dong Xiuwen saw that the boss was careless, and retorted: "Do you know how much gross profit a nail salon can reach?"

"Ninety-five percent!"

Shen Feng was stunned, so tall?

"If you do it yourself, in addition to simple equipment investment, the raw materials are mainly nail polish glue. A bottle of 15ml can be used for at least 30 people, even if the most ordinary customer unit price is 200, you can easily earn six or seven thousand. ”

"Even if you use the best, the retail price of a bottle of well-known brand OPI is only 100, and the purchase price is only a few dozen, is it good to make money?"

Shen Feng nodded, nail art is quite similar to hairdressing and tailoring, the raw materials are simple, the start-up cost is very low, and the main thing to eat is by craftsmanship.

Curious, he asked, "Who is the head of the industry?"

"Jinwei Nail Art is now the largest, with more than 800 stores in the country. Dong Xiuwen has obviously done his homework, such as several Jiazhen said: "The sub-brand Yilan Bell has more than 1,000 stores, and there are more than 300 in the capital alone." ”

"A store is equipped with five nail technicians as standard, nail polish glue with its own brand 150 per hand, OPI 286 yuan, painting a finger from 30 yuan, miscellaneous and miscellaneous down the per capita consumption of three or four hundred. ”

"Serving up to five customers a day, plus the shopping mall's customer flow time is mainly concentrated at 3 to 9 p.m., plus the rotation holiday, an average of 12 per day, with an average consumption of 335 yuan per person......"

Dong Xiuwen took out his mobile phone and calculated: "The gross profit a month is almost 120,000, deducting 25% of the nail technician's share, the basic salary is 3,000, the rent is calculated at 20 yuan/flat/day, the net profit is at least 45,000, and the net profit margin is 40%. ”

"Jinwei Nail Art is even more powerful, I only have three directly-operated stores, and more than 800 people from other places are all joined!"

"The franchise fee of 200,000 yuan can be a single store, or it can be managed or semi-managed. The headquarters provides the first batch of products, all of which are independent brands, and there are more regular customers, and then add a little skin management ......"

Shen Feng nodded, women's money is indeed easy to earn.

Of course, that's it until you die, the ceiling is too obvious, and it relies heavily on manpower, so it is difficult to achieve standardized output.

Not only nail art, but also traditional Chinese medicine massage, foot massage, and beauty are all the same. The nail technician makes a work with patterns, which is more inclined to design and craftsmanship, and it is difficult to standardize the aesthetics, whether the mouth is sweet or not, and even the appearance.

Therefore, joining has become the best choice for chain expansion in the nail industry, and the brand headquarters only needs to package and output the skills in the early stage of opening the store, and then provide raw material supply, which can basically support a franchisee to open a store.

Because the gross profit margin is extremely high, the probability of franchisees continuing to operate on their own in the later stage is very high, and the headquarters does not need to carry out too much service support in the later stage, and the profit mainly depends on the franchise fee and a steady supply of raw materials.

However, all franchises have a characteristic, that is, due to positioning restrictions, the initial customer unit price and product system can cover a specific and limited number of people.

In addition, a protection distance must be set, and only one franchisee can be placed within a certain range to prevent malicious competition.

Of course, in the tide of the Internet now, there must be people who dream of pinnacle traditional industries, such as the former Dudu nail art, a few code otaku are ambitious to come in, claiming to adopt the B2C model, recruiting a large number of nail technicians, spending money to train the team with masters, and designing various styles......

It's all about standardizing output, and even pricing each style, no matter which nail technician does it. The operation was as fierce as a tiger, and Sequoia A round directly smashed tens of millions of dollars.

Then all kinds of money burning and various subsidies, the most awesome time is that the daily orders exceed 10,000, and there are more than 2,000 nail technicians cooperating with the platform.

The result?

Any money-burning model is not afraid of anything, just afraid that the capital will be cold, and the father of the financier will not invest any more money!

Consumers who love to take advantage of the sky are flying all over the sky, and the difficulty is how to generate cash flow?

The peak soon fell, until 58 Daojia announced the merger of Dudu Nail Arts, and the transaction amount was rumored to be only 2 million yuan?

Sequoia is a mess!

Thinking of this, Shen Feng couldn't help but smile and said to Xiao Wenzi: "The confinement center is already in preparation for renovation, and it will be officially launched in three months. ”

"As for the nail club......"

"You go to Li Nanjun, choose two or three from the group's own properties to test the water, and you can watch the personnel decoration!"

Send the other party away, quite satisfied with the execution of women, although not as brave as men, but the victory is tenacious and durable.

As long as you have a clear goal and rarely distort all kinds of opinions, you will be done.

Whether it is Song Yun, Li Nanjun or Dong Xiuwen, live well and are not sticky!

Let the secretary call Sun Hongyu up and ask about the operation of the APP, compared to the huge complexity of millions of winners, this basic difficulty is very small.

After all, it is a private membership system, and so far it has recruited more than 1,500 people, 60% of junior members, 20% of senior members, and the rest are top members.

The most active is definitely the luxury exchange service, the women's bag, the man's watch, has become a social attribute.

The richer people are, the more they know how to budget, for real high-end customers, bags and watches are just a decoration, since they can be changed often, why spend money to buy them yourself?

Of course, this is only the entry point, and it is not enough to retain members. The second is value-added services, free finishers, professional image consultants, high-end beauty and nail art......

Exclusive confinement center and senior butler service to be launched in the future......

Exclusive discounts at top restaurants and membership at high-end food supermarkets are open......

The world's most awesome private customized tour ......

As long as you become a member of Luxury Time,

Eat, drink and be merry,

Take you pretending to be forced to fly with you!

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